Trust Agents- An Introduction

November 3, 2009 · Comments

I can’t say thanks enough to John Spiropoulos for his great video project from my trip to Southern California to spend time with Brandtailers. These videos he made are amazing. Pay attention to the quality John put into them more than the content itself. I mean, I’m flattered and pleased, but also pay attention to how John did what he did. I think he’s top shelf. You?

If you can’t see the video, click here.

If you enjoyed this post, please consider leaving a comment or subscribing to the feed to have future articles delivered to your feed reader.

ChrisBrogan.com runs on the Thesis Theme for WordPress

Thesis WordPress theme

Thesis is the search engine optimized WordPress theme of choice for serious online publishers. If you’re a blogger who doesn’t understand a lot of PHP, Thesis will give a ton of functionality without having to alter any code. For the advanced, Thesis has incredible customization possibilities via Thesis hooks.

With so many design options, you can use the template over and over and never have it look like the same site. The theme is robust and flexible enough not only to accommodate a site like ChrisBrogan.com, but also to enable the site to run far more efficiently than it ever has before.

  • Great video. Very professional, like something off of Dateline or Evening News. I have a question.

    Do you own multiple of the same shirt or are you wearing that same one for everything? Not bagging on you, I have shirts I wear on a weekly basis but only person who knows that is my wife (and everyone who just read that comment).
  • Very professional indeed! I was just going to ask about the same thing on the shirt! It has to be a lucky token to be successful and getting a video like this one? Not that I believe luck has anything to do with it but hard work and real care! Kudos Chris! --Paul
  • Just one shirt per day, unless I get it messy. : )
  • If it works, why change it?
  • Was just observing not asking for a change. He's rocking that shirt!
  • That was all shot in one day.

    But because I'm on video often, it now requires me to buy more shirts.
  • jeffespo
    Great work on these videos, is a great trailer for the book as well.
  • Visually compelling media are just as important as the message. This is a great example of making a short feature something you want to watch the whole way through.
  • Great editing. It's obvious that John put a lot of time into this....even though I kept expecting him to say, "Faster than a speeding bullet! More powerful than locomotive! And able to leap tall buildings in a single bound!" :-)

    j/k John. Nice work.
  • Hey Chris, I like the writing and production on this video, really gets your message across. Love the B-Roll of bomber footage. Obviously a lot of time went into this. I'd like to hear an alternate version with a different narrator.
  • thewriterslife
    Definitely...I'm very very impressed!
  • Looking good, Chris. The shirt's a nice touch!
  • Definitely a compelling video. Made me add the book to my Amazon wishlist. I had heard about the book but really didn't know much about it and this video sold it for me. As for the video itself, like BuckDaddy it reminded me of Dateline or one of those shows. Really enjoyed it.
  • LOL! - Nothing says love like 14$ popcorn. ♥ Aint that the truth? Nice work John Spiropoulos!
  • tobinart
    I loved this video. I am growing in my awareness of being a better Trust Agent. I am on page 124 in the book. Please write another one. I love the part about not selling to your audience. that is so great! what a relief. I was resisting selling to my audience but part of me thought I should be carpet bombing. lol

    thanks,
    e. tobin eckian
  • Glad to make it make a bit more sense. : )
  • I've ordered Trust Agents and very much look forward to reading it. Thanks for all your hard work Chris. You rock :)
  • I just wanted to give you a shoutout Chris. You are a remarkable blogger and a role model to me! Thanks so much!
    Sincerely,
    Ben Lang
  • I liked the materia valew ai brother and this is surely a portal quality
  • Good work !!
  • Good work !!
  • I wish if I can read a book in 1 day ... that's for sure gonna be the Trust Agents.
  • Great video. I completely agree with Emily Jasper's comment, "Visually compelling media are just as important as the message. This is a great example of making a short feature something you want to watch the whole way through."

    Your message is right on target. Unfortunately, while most people in sales and marketing can see the light, they report to senior managements who are uncomfortable with change, particularly when it involves something they don't understand ... social media. To them, the bottom line is what's important, and quotas are the only way to reach their goals.

    The result? For those of us who do "get it," we can exploit the ever-widening cracks in the very foundation of their businesses and move their customers to our own. Brand loyalty is great to rely upon when your competitors offer basically the same old thing that you do. But, in today's world, where the business - customer relationship has become increasingly sterile, those of us who truly care about people (who also just happen to be our prospective customers) will be able to move mountains.

    Contrary to the "old-line-thinkers," humanizing business is not an unmeasurable waste of time.
  • Wow, Mike Gamble! Well put. Thanks!
  • Gentle Chris
    In "humanizing" business or "putting a face" on business where
    people want relationships there must be a less deadly metaphor than "carpet bombing" to smart bombs... that is not the kind of relationship i seek from businesses
  • Great video and very well done. So far Trust Agents is a great book. Keep up the great work.

    Also, don't worry about Buck Daddy's comments. I like the shirt. LOL.
  • kat brogan
    people are talking about a shirt
    ...

    yeah
    enough said
  • Congratulations to you and John Spiropoulous on a very professional and attention-getting video. I'm sure the stats on this video are doing great! I know you said to focus on the delivery quality but I loved the quote: How can we build a new way to be human at a distance? Bravo!
  • This is a great overview of Chris Brogan's Trust Agents.I have watched and listened.
    I've read his book twice. I am gonna read it again, just to take it all in.
    I would say it is highly recommended.Thanks for sharing such a great post here...
  • modem
    Really cool post i must say . I saw the video and it is really awesome. I think this is very professional one and it has to. I appreciate that.
  • modem
    I saw the video and it is really great... I think this is very professional and it has to . I appreciate that. Thanks for sharing this.

    christmas gifts
  • carrariley
    What a great video explaining the Trust Relationship Revolution. I loved the cost of Disneyland. The perfect example of how something makes you feel and you are happy to pay for it! Definitely good content to share on a blog post! Thank you.
blog comments powered by Disqus

Previous post:

Next post: