Comments on: Trust Agents- Marketing a Book

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By: TLHines

TLHines — Wed, 29 Jul 2009 22:43:02 +0000

What you've done right so far, Chris, is everything you did before writing the book: you built a credible platform. That, more than anything, is what publishers are looking for today; it's absolutely essential in nonfiction, and about 50% of the battle in fiction.

One thing too many authors try to do (and I think both you and Julien would agree): focusing too much on selling, and not enough on immersing. Even when authors venture into social media strategies, the focus is on "buy the book now" rather than giving readers a chance to climb inside the world of your book, or the world of your life as an author. Part of it is because most of us are still steeped in the tradition of mass marketing--the "order before midnight tomorrow" mentality.

One thing I think might be especially useful in your case and Julien's case, since you have a large following in the social mediasphere, and since you are a regular proponent of video book reviews: solicit video reviews from readers (journalists, advance readers, and regular readers), and aggregate those videos...probably on your trustagent.com site.

By: TLHines

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Mon, 06 Jul 2009 15:07:11 +0000

[...] Trust Agents- Marketing a Book (chrisbrogan.com) [...]

By: Sherelle Salaver

Sherelle Salaver — Fri, 26 Jun 2009 23:51:04 +0000

Thanks for this post, Chris! It's definitely interesting to see the process you two are going through in promoting this book. I have no doubt that it will be successful.

By: Sarit Amar

Sarit Amar — Fri, 26 Jun 2009 20:50:29 +0000

Good luck then, waiting for that future post.

By: Jamie Favreau

Jamie Favreau — Fri, 26 Jun 2009 19:58:38 +0000

Sounds like you are doing things to make this book happen! I am sure there is a long haul but I am sure the journey is going to be rewarding!