Imagine, if you will, that your blog (podcast, videoblog) is your platform, and by this, I mean that people come by, consume what you’ve got going, interact (or don’t), and leave with an impression. It’s not much different from someone watching your movie, or buying your album. The technologies differ, but essentially, in all cases, you’re creating something that’s media to be consumed by someone else. If you’re lucky, LOTS of someone elses. These people are hoping for a great product that they can understand, that they can see a bit of themselves in, an that they can talk about later with others.
Now, consider this: Twitter is your Director’s Commentary. One of the favorite features on film DVDs are the commentaries by Directors and actors and people associated with a film. Some people LOVE these features, because you learn a whole lot more about the product than what you might have from your simple consumption. It gives color to something you’ve already experienced, or gives away even more of what the director was thinking when she made the film (quick: name three female film directors; name two). Twitter, for you, becomes your Director’s Commentary for the media you create.
No, not directly
I’m not suggesting that you blog, and then you twitter little side comments. Instead, I’m saying that you consider writing little tweets all day that give extra meaning to your blog posts and your podcasts and all the other media you create. But I am saying that what people learn from following your Twitter stream impacts how they react to the media you create.
With that in mind…
How might you approach your Twittering, if you start considering it as a way for people to understand who you are in the social media landscape? You might consider writing things that are tangentially related to the issues you podcast or blog about, for one thing. You might think about giving people some behind-the-scenes on you as a human, if your blog’s tone is normally formal and professional.
What’s Your Director’s Cut?
I’ve gone and said it. Now, look at the media you create: your photoblog, your podcast, your company’s website. Whatever you’re putting out there for me to see, give it a look-see. Now, think about your Twitter account. What’s the “voice” you could use there as your “director’s cut,” or your commentary on the other media you’re creating? How can you integrate that into your social media strategy? Does this change the way you think about Twitter?
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