Velocity Visibility Proximity Relevance

Chris re Velocity etc … the most exciting point here is how fast can the vague chatter of information be made firm and logged in a logical USEFUL store.

Twitter is like a jumble of ideas in the mind .. before being pulled together and spoken as a coherent sentence.

JG

Waiting to hear from you here @Leweb, I wish to add my two cents to this conversation.
Connection between the web and the real world is a real issue for all the activities related to the Social Web. This is what we try to do with our strategic monitoring company: not just throwing papers on the desk of our clients but reading and interpreting with them the information collected and generating something that “can be touch”. But still too many question remains unanswered about relevance. And to me, this is a matter that no software can solve right now nor in a foreseeable future: it's again on the human contribution.

Great points, Jonathan. So if we can: 1. Make info firm. 2. Filter for relevance, 3.Easily retrievable, 4. Connect related pieces to form higher-level, more coherent observations – Suddenly the storm becomes more manageable AND more valuable.

My complaint with many who are pondering social media is they are looking for ways to “manipulate” social media. But it is not about manipulating it for a company's CMO to look brilliant. It is about being authentic.On the play ground in kindergarten kids are just kids. They play with everyone, but still have their own close friends. .. people are just people. Come Jr. High and high school we get caught up into status, manipulation and playing games…. but in the beginning it is just real. Social media is starting to be run like a prom-queen election, and that is too bad. Too much time is being spent on how to manipulate the masses rather than just being real.

Too many being left behind still figuring out the shiny objects – a brief stop over to figure things out would be a benefit long term anyway.

HHmm, interesting topic. In fact, one I've been thinking about myself the past week or so. Here are a couple of points to consider.

First, we should think of “social media” in terms of the telephone. While social media does it faster and louder, in reality it does the same thing the telephone does. Facilitates interaction with others. Some we know, some we don't… some messages we get instantly, some we choose to ignore, and some are left on the answering machine for us to process later.

Ok, with that foundation…

First, we need to understand relevance is relative. A traffic report is not very relevant to me while I'm at work… but very relevant while I'm driving home. So there must be some way to articulate relative relevance then filter/curate by it. Relative Relevance.

Second, we need a way to curate the personal stream. Not just Twitter… everything. News, blog posts, Facebook updates, weather reports, traffic reports… everything. That curation should be sortable, filterable and definitely searchable. Curation.

Third, the filters and curation needs to learn. When I click on an item and express interest in it, the stream needs to analyse that item the same way Pandora analyzes the music I listen to. The filters become smarter, suggest items, people and sources that I may not know about. Learning.

Finally, we need a simple way to integrate the stream into our daily lives. Being limited to the desktop, laptop… even the phone is just not acceptable. The car should voice over the podcast / radio I'm listening to to give me traffic updates. My phone should filter text messages to just my wife and kids while I'm at work, etc. Integration.

Ok, that already too long… sorry. That's just my humble opinion. any thoughts?

I LOVE it when people talk about the meta issues! I totally agree we need to step back and take a very wide view.

These new tools are so so much more powerful than many people realize. We're not just making faster/cheaper/louder ads, we are changing communication, we are changing culture, we are changing society.

At the end of the day, what really matters is not whether we end up as “The Winner” at the top of the heap, with more toys, money, fans or followers. People who hunger for that are trying to fill holes in their soul. What really matters at the end of the day is whether we have used these powerful tools we have been given –tools of technology as well as tools of imagination and audacity– to build something of worth in the world.

The first thing that title made me think was “quick, duck”.

In some ways Twitter has become a nebulous intelligence that has a life independently of its individual members. Look at how trending topics take on a life of their own, or how twitter has sometimes beaten the news agencies with major scoops.

We can't hope to tame the social media storm and we probably have to accept that there will be some catastrophic results, just look to other systems like the world economy to see how it is bound to follow chaos theory.

Mature thinking. Reminds us not to look for the quick fix.

Amen. We certainly have information overload – but the information is much more personable. The next revolution will not be Twitter killers or me too apps – they will be tools that help you deal with the information in intelligent ways.

You can only do this (cull) yourself Chris. Just like we do with an email unsubscribe button, we can press delete or hide on that friend who too often fills our e-lives with
drivel. It's an arduous process sorry. I can't begin to imagine the paradigm shift that gives you what you are looking for in an automated way.

Well put Rick!

Totally agree. I can't quit thinking about how desperately we must banish the perception in marketing circles that there is some sort of boundary between “real” marketing and “New Media” or “Social Media” marketing. The needle is moving, but in terms of broad adoption – these perceptions are still pervasive. Chris, you said, “When can we work on making things more “touchable” and linked between the web and the world?” I call that providing a consistent customer experience or marketing experience in concrete ways both on-line and off. When we quit viewing the web world and the brick and mortar world as two different places, and view customers as customers wherever they are – and provide a consistent customer experience wherever they are, I think we will make real headway.

I also spend a lot of time considering the balance between gleaning marketing “results” vs. marketing “intelligence” all from the same sets of “data” aka social conversations. Great stuff here!

Very timely post as I am in the thick of the social media storm. Working on ho wto consume the info in a timely matter. Also figuring out how to discern quickly whats important NOW!

Yes, this is what we should be working on. Tools are great, but REALLY tapping into the wisdom of crowds, building participation, doing important things? Much harder. These are the same issues we are grappling with in the Gov 2.0 community.

I'm not really sure that I can add anything new to the conversation but to say that the goal for the coming months is to figure out what all of this information means – not necessarily how to manipulate it.

Those who can figure out how to translate the results into usable information will be the ones that win the day.

Filters will help us control the velocity, enable visibility and allow us to see those relevant nuggets of information based on proximity but how those nuggets are used to help make the lives of people easier will be the key – and hopefully a question that all of us are willing to dive into together in the coming months.

“How fast can information be made firm?” Joel Spolsky's StackOverflow.com has been a big success at this, voting up and revising good information, voting down the rest, and voting up the people who supply good information. Gets expired information off the shelf before it stinks or makes someone sick. Pushes “close, but no cigar” across the finish line for keeps. As StackExchange, he's expanding this beyond his narrow initial market….

Great point. It is refreshing to hear you talk about moving from trying to build the biggest fire-hose towards building a sprinkler head instead. If I was a lawn I would be flooded right now when really I just need a light, targeted, misting once or twice a day to survive.
The differenct between someone's identity on-line versus off-line has a short lifespan…as seen with the mass shift from online “personas” to everyone using their real name over the past 2 years. Information now is so freely being shared and everyone is grabbing, collecting, and throwing it around like some kind of new currency being blown around in a glass box. Unfortunately that currency is still not worth much to most people unless you place a high price tag on 1,000 unread RSS feeds, 1,500 people to follow on twitter who are all saying the same thing, and 300 friends on facebook asking you to fertilize their Farmville crops. My sense is that we are close to a tipping point in regards to this information growth. I am already seeing people reduce the number of people they follow on twitter, hide those chatty kathy's on facebook, and get back to that small group of people, both on-line and off-line, that bring the most value to them. I am not saying that information growth will slow to a crawl but a reduction will hopefully be seen when a much higher premium is placed on delivering value with every interaction you (both people & companies) have with others. I believe this natural contraction and the development of innovative identity management solutions will ultimately bring a sense of equilibrium. The free-market nature of this space will demand it if it hasn't already.

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I'm a little late finding this article, but I loved it.

Amen. We certainly have information overload – but the information is much more personable. The next revolution will not be Twitter killers or me too apps – they will be tools that help you deal with the information in intelligent ways.