Video is SO Powerful as a Motivator

Julien shows me new things all the time. In a recent post, he talked about MovNat as something to go along with the Paleo diet (something I’m on, also thanks to Julien). In checking out the website, I had an interesting realization: as much as I wanted to learn about the ideas inherent in what was different or augmenting between MovNat and Paleo, what really happened was that I scanned the page, saw the guy in the tree at the top, slid down the page to the bottom-right area, and my eyes hooked on the video offerings. I immediately pressed those buttons to see the videos.

Video as a Call to Action is Powerful

MovNat Videos Now, as a marketer, this is just me saying, “the most likely call to action I saw was to click those videos.”

I’ve gone back a few times, and frankly, I don’t see the most obvious call-to-action if that’s not it. Meaning, video on the page is the most visually motivating thing the site offers.

How are you using video?

So, the question/lesson: are you using video as a motivator? Second question: is video distracting people from a more powerful call to action? Can you do both? (My vote is yes, as evidenced by Man on the Go).

If you’re not already doing video for your site, I strongly recommend it. It doesn’t have to be amazing. It might still draw our attention if it’s just plain useful.

Thoughts? runs on the Genesis Framework

Genesis Theme Framework

The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress. Whether you're a novice or advanced developer, Genesis provides you with the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.

With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog.

Become a StudioPress Affiliate