i particularly liked the way that the branding was subtly introduced… first the shoes in the character on the wall, then the blue, then the stripes, and finally the logo.

i far preferred this to Marc Ecko ‘Airforce 1′ viral video which if i’m correct was one of the most successful viral videos to date (however had a massive budget).

i give it 4 out of 5 stars.

Like you, I ended the spot by thinking, “interesting.” I think the media bit is an interesting crossover between ad and art. Part of me sees it as a great convergence, but another part thinks it’s a sneaky sort of sell out. Since they don’t really disclaim that it’s an ad but they also have clear placement in the media….

Just my thoughts.

Should we call this type of video an advertisement? I’m not sure. The content doesn’t really have anything to do with Adidas except when he paints the logo. It seems more like a “sponsored video” to me. I like that. I’d watch these types of videos. I wouldn’t watch internet videos if they were just ads trying to get me to buy their product.