What I Intend to Tell Marketers on the VOCUS Webinar

Freaks Manifesto I’m doing a free webinar for VOCUS in a few days, and I want you to come and take a listen. Essentially, I’ll be talking about how this whole business about Freaks relates to your marketing opportunities and experiences. The story will be largely based on what you’ve already read in my book. But I thought I’d share a bit of it here, too. Okay by you?

Marketing for Freaks

The primary point I’ll make during the webinar is that what’s out is the concept of trying to market to as many people as possible. What’s in, instead, is working to ensure that the people you most want to attract feel heard, understood, and cared about through your efforts. What does it take to make this shift? It’s a little bit more work, I’ll admit. But it’s also much more rewarding.

Secondarily, I’m going to tell you that the age of “big data” may be here for some businesses, but it’s the time for warm data. All that talk of “tagging” and “folksonomy” that was huge in Web 2.0 speak back in 2004 or so that got drowned out by the hoary wave of “social media” talk is back and much more important than every. What you know about your buyers (what they’ve given you to know about them) is important. That you know Scott’s significant other is Samantha is important. Warm data is all about understanding and thus, selling in a better way.

Finally, we need a deep commitment to clarity and integrity, meaning, we have to live our brands inside and out. There are brands that make our hearts flutter warmly. And there are oh so many “me too” brands that make us fall asleep. To me, branding is the beautiful after-product of living your commitments with clarity and integrity. We’ll get into that, as well.

Is This About Marketing?

Oh, yes! All about marketing. But not your professor’s marketing. Why not check it out for yourself?

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  • http://www.marketingfunwithmike.com/ Marketing Fun With Mike

    Loving these topics and ideas Chris! It kind of is going back for me to in narrowing down “exactly” who I want to help and what I can do for them. Having a career in sports marketing and radio that is much more broad in who can benefit there has been a learning curve for MFWM but with smiles, hard work, and time you can do anything!

  • Karen Bain

    Good Morning Chris. Dropped by to say what has been on my mind since I received your first blog post in my e-mail. You do great work. Many thanks.

  • http://www.russjohns.com/ Russ Johns

    Chris, Just saw you made the top 50 in Inc. Congrats! Enjoy the day!

  • http://www.markeroni.com/ Linda Gentile

    What are the system requirements for taking part in the web seminar?

  • http://cashwithatrueconscience.com/rbblog Ryan Biddulph

    Hi Chris,

    This is all about the law of attraction. Focus on like-minded people. Play an energy game, not a numbers game, and that energy expands in your life. More about connecting more, with connections, than trying to find as many connects as possible.

    Thanks dude!

  • http://www.accede.com.au/ rob herr

    This webinar is timely since most businesses are struggling to stand out among other popular brands.

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