We Are Retro

Found this over at Andy Beal’s great Marketing Pilgrim site, and I thought it was interesting. What does it mean to us?

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  • http://www.ldpodcast.com Whitney

    I interview high school seniors applying to my alma mater. I remember a particular candidate talking about wanting to go into PR or broadcast journalism, yet she spent high school on the cheerleading squad and doing the yearbook. I asked her is she spent anytime online, blogging, or the like, and she said no.
    I couldn’t help thinking that even by the time she hit the end of her freshman year, the fundamental changes in her field of interest would be so great, we would hardly even recognize them
    As a parent, the pace of change frightens me a bit, but I think it means we need to place our emphasis. more thn ever, in producing creative, innovative thinkers- problem solvers and dreamers, more than those with more basic, traditional, marketable skills. This will be a waste of time and effort.

    And it means that my friend who is a VP at a major bank is right: “Give me an english major over a business major any day. These are the folks with analytical skills, critical thinking abilities, developed from analyzing text, context, searching for broader meaning.” The “perfect raining” for any job is not oing to be what we miay think it is, but born out of a variety of experiences over a lifetime.

  • http://www.ldpodcast.com Whitney

    I interview high school seniors applying to my alma mater. I remember a particular candidate talking about wanting to go into PR or broadcast journalism, yet she spent high school on the cheerleading squad and doing the yearbook. I asked her is she spent anytime online, blogging, or the like, and she said no.
    I couldn’t help thinking that even by the time she hit the end of her freshman year, the fundamental changes in her field of interest would be so great, we would hardly even recognize them
    As a parent, the pace of change frightens me a bit, but I think it means we need to place our emphasis. more thn ever, in producing creative, innovative thinkers- problem solvers and dreamers, more than those with more basic, traditional, marketable skills. This will be a waste of time and effort.

    And it means that my friend who is a VP at a major bank is right: “Give me an english major over a business major any day. These are the folks with analytical skills, critical thinking abilities, developed from analyzing text, context, searching for broader meaning.” The “perfect raining” for any job is not oing to be what we miay think it is, but born out of a variety of experiences over a lifetime.