Website Tips

I had the pleasure of sitting down with Mr Derek Halpern of Social Triggers, to talk about some of his insights into how websites and blogs can convert better. Derek helps people improve their lead generation and conversion and he helps them by pointing out some really simple (at least most of them are) tips that can help you get much further along in your success with your own websites and blogs. The video is packed with ideas from Derek as he takes apart my own Kitchen Table Companies site. You’ll see what he has to say in this video (If you can’t see it, click click here):

Derek has an offer to give you even more free tips. Just swing by Social Triggers to the page he made for my Kitchen Table Companies members, and you can sign up to get a bunch more advice.

What do you think? Are you doing any of this?

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  • http://raulcolon.net Raul Colon

     Chris, 

    Thank Derek on my behalf for the great tips already… Very simple and very useful. 

    Will be making many changes! Increasing the Font made a lot of sense… 

    • Derek Halpern

       Isn’t that funny how that works? A lot of these conversion tips are really that simple. And even better, they’re easy to implement. Let me know your results :-)

      • http://raulcolon.net Raul Colon

        Derek, 

        Thanks again will be making a list of them to start them off on one of my sites. Thanks for answering my emails! 

  • http://meaganvisser.com Meagan

     Great video! Thanks Derek for all the great ideas. I loved that you critiqued an actual website rather than giving examples of what not to do only. It’s much easier to see what you’re talking about than having to visualize it at times. Again, thanks so much! I’ve got a lot to thing about & check my site for!

    • http://socialtriggers.com Derek Halpern

       Hi Meagan, thanks for the kind comment. I do think you’re right. What not to do is much less specific than, here’s a site, and here’s what that site can do better. It’s extremely useful to see that in real time. 

  • http://www.johnpaulaguiar.com John Paul

    Amazing how much small tweaks will help conversion.

    You can either chase more and more traffic or you can make some changes to your site… easy choice for me.

    Great vid.

    • http://socialtriggers.com Derek Halpern

      You know, you’re right. Small tweaks can help with conversions. However, I don’t want people to fall into the mind set that small tweaks will save the day… Sometimes you need to completely overhaul a page and start over, heh.

      • http://www.johnpaulaguiar.com John Paul

         I agree sometimes it takes a full overhaul.  But even with some basic tweaks, you can boost your conversion.

        My point was that some ideas are so simple yet ignored…and fix is simple.. if that makes sense haha

  • http://www.chitag.com Mary Kay Russell

     This is great Chris, thanks for sharing.  We’re just updating our sites & will put these ideas to use!

  • http://WeBuildBuzz.com Patsy Stewart

    Very helpful info!  Traffic is great but conversion is better!! Thanks for the great video Chris and Derek!

  • http://twohourblogger.com Martyn Chamberlin

     This is totally cool. Great job, Derek, and thanks for getting him on the blog here Chris. I’m thinking I might need to bump my font from 14 to 15. Hmmm. :)

  • http://twohourblogger.com Martyn Chamberlin

     This is totally cool. Great job, Derek, and thanks for getting him on the blog here Chris. I’m thinking I might need to bump my font from 14 to 15. Hmmm. :)

  • http://www.parmfarm.com amy parmenter

    I just want to say that I am THRILLED that you are going to be at BlogWorld.  It’s about time our paths cross — and I will make sure they do.  :0)

    Yay.

    Amy Parmenter
     

  • http://twitter.com/susangiurleo susangiurleo

    Derek rocks! If you take one thing from this video take his “one page, one goal.” Totally right on….And, yeah, we ‘old people’ need bigger fonts, esp if people read you on mobile.

  • http://linkedin.com/in/joesorge Joe Sorge

    Like many of you, when Derek hit us with these suggestions it was an immediate *facepalm*.
    How did we NOT see this small things. Watch Chris’ face when Derek say’s it doesn’t say small business on our front page.

    Thanks so much Derek, and thanks for the special offer for KTC members as well.

    (I immediately made some changes over at KTC after this video, but you’ll see even more changes coming soon. Thanks to so many of you for your generous feedback)

  • http://www.vmrcommunications.com Hugh Macken

    Well, I’ve signed up for your newsletter, Derek. This was really informative. You ought to do more interviews. Chris did a nice job interviewing you too. Love what sounded to me like a New York accent and appreciated your genuine, very human style.  Just curious: How did you guys do the side-by-side video?  Also, Derek, do you offer this sort of website advice for non profits as well? Have you worked with any non profits, advising them on website and newsletter tips? If so, I’d like to interview you sometime as well if you might be open to considering that. Again, great job and thanks a lot. 

    • http://socialtriggers.com Derek Halpern

      Hey Hugh, much of this stuff applies to all types of websites that require people to take some form of action (buy, donate, etc). If you want to do an interview, hit me up via my contact form, and tell me a little more about it, and I’ll see what I can do. (and yes, I’m from New York, ha ha)

    • http://socialtriggers.com Derek Halpern

      Hey Hugh, much of this stuff applies to all types of websites that require people to take some form of action (buy, donate, etc). If you want to do an interview, hit me up via my contact form, and tell me a little more about it, and I’ll see what I can do. (and yes, I’m from New York, ha ha)

  • http://www.francoamericanquill.com Patricia Lane

    Terrific interview, lots of ‘light bulb moments’, thanks to both of you. This is exactly the kind of advice I was looking for as I’m about to completely redo my website and blog. Off to read Socialtriggers/ktc and to sign up for your newsletter, Derek.

  • http://declandunn.com Declan Dunn

     Really liked this to the point interview, and the call to action for an opt in, or sale, has got to be a color that jumps out at them, just like Derek shares at Basecamp – KTC tries to blend the button into the overall design, and it blends in too much with the page…the use of color on your Join button is as critical as the actual words, because if it all looks the same, the mind processes it all being the same – and if a color stands out like green, orange, yellow, or red in my tests – people immediately notice the difference, it draws them in.

    Love the end here to, the tracking code on the reg page so Derek knows where you are coming from…another example showing that everything is lead gen, know your sources, and track like a mutha f**ka…;-)

    • http://socialtriggers.com Derek Halpern

      I’m glad you caught that. And yes, I track “EVERYTHING.” That’s the best way to figure out when stuff works and when it doesn’t. heh.

  • http://www.shiftfwd.com Naomi Niles

    Good stuff, Derek. I love how you immediately picked up on the biggest issue there was: lack of an obvious stated unique promise. Bet that change alone improves things immensely. :)

  • Mike2367

    I love it!
    Chris, Derek is telling you?

  • http://www.KarmicKappuccino.com Steve Rice

     Great info, Chris.  Appreciate all your blog posts, but this one is really great for where I am with my company right now.

  • http://www.KarmicKappuccino.com Steve Rice

     Great info, Chris.  Appreciate all your blog posts, but this one is really great for where I am with my company right now.

    • http://kpwriting.com/ academic writing

       agree with you.

  • http://www.KarmicKappuccino.com Steve Rice

     Great info, Chris.  Appreciate all your blog posts, but this one is really great for where I am with my company right now.

  • Osthir !!

    Great Article &  I’ve signed up for your newsletter.This was really informative.Thank’s for share it.

  • Osthir !!

    Great Article &  I’ve signed up for your newsletter.This was really informative.Thank’s for share it.

  • http://www.joshchandler.me Josh Chandler

    Chris, that was a really great idea for an interview. It’s always refreshing to see people who can take the criticism so well.

  • http://twitter.com/vinnyohare vinnyohare

    Guess my size 8 font has to go :)

  • http://www.TheFranchiseKingBlog.com The Franchise King

     Chris, 

    I liked Derek’s stuff when I first saw it over at #thirdtribe. I don’t think anyone else does that “social trigger” thing.

    Which really sets him apart.

    As you know, I like that in a person. And, in a small business.

    JL 

    • http://www.weboptimizers.com.au/ David

      You cannot not like Chris after #thirdtribe. His “social trigger” things are great. I think it has predominantly to do with floating out of the herd. Great stuff as always.

  • http://www.ianbrodie.com ianbrodie

    Just a quick request – it looks like you’ve already addressed the headline issue Chris, and I’m sure over the next few days and weeks you’ll be fixing even more.

    So for anyone watching the video in the future, given that the video itself is you and Derek rather than a screenshot of the site, it’s going to be difficult to understand what all the comments and suggestions mean.

    Might be a good idea to take a screenshot of the site as-was and post it up below the video so we can follow along.

    The old version is showing up in google’s cache for the site – but probably not for much longer.

    Ian

  • http://twitter.com/GreatBigIdeas Big Ideas

    Brilliant advice and it all makes such good sense.  Really timely as we’re about to update our website and launch a new blog.  Just when you’ve think you’ve got all your bases covered, you learn some surprising new things. Thanks so much for sharing Chris and Derek and helping me create a better end product.  So now I’m a Social Triggers fan too!

  • http://www.skinnable.com/ mahjong

    Website Tricks and Techniques, which you have to described here on a video is really very informative.  Website Tricks and Techniques are very useful for us.

  • Anonymous

    great stuff, really immediately actionable and applicable to all sites, in my opinion

     

  • Anonymous

     This just reinforces why I try to get on skype or 1-on-1 as much as possible with Derek.  He is one of the best (if not the best) in the online space in turing traffic into leads and sales.  Love this guy, thanks for posting Chris.

  • Eden R

    Great idea, having him critique the page and I hope it helps jump start Kitchen Table Companies!
    Great tips too!

  • http://www.lush.am Zaven

     good stuff… going to start doing all of that!

  • http://www.andicrook.com Andrew Crook

     given me a few ideas

  • Fimiona

    Great advice. I pulled my site up and went thru the video again, listening to Derek and looking at my site. I have some work to do!

  • http://www.managementcoach.ca Mary Legakis

    Hugely helpful, guys! Thanks for the tips… Time to go make some tweaks!

  • http://twitter.com/brandondesign Brandon Jackson

     Always happy to learn any more any more information about web sites, design and such :) Improving yourself is never a bad thing.

  • Cattherine

    I am going to pass this info along. Thanks for the great tips!

  • Cattherine

    I am going to pass this info along. Thanks for the great tips!

  • http://twitter.com/DanielUlichney Daniel

     Great stuff! Thanks for sharing your knowledge.

  • http://twitter.com/DanielUlichney Daniel

     Good Stuff! No messing around. Thanks for sharing!

  • http://www.myvirtualproject.com/ Susi Schuele

    Thanks for sharing these great tips. As I am in the process of redesigning our own website on WordPress, this is exactly the kind of information that will help get it going in the right direction.  Now… let’s see.. where did I put that extra time to work on our own stuff?? :)

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  • http://www.danieldecker.net Daniel Decker

    Dead on. Love it. And what Derek says about the Curse of Knowledge is the real deal. Far too often we’re all guilty of missing the obvious because it’s too obvious to us but no to them. 

  • http://profiles.google.com/promarketing.ann Ann Shea

    Nice insights. Chris, you’ve brought some good stuff to us with this interview with Derek. Very real, very helpful!

  • Elizabeth_N

    Chris-have to say it was good to see you continue to learn(not that you weren’t before) but as an expert and hearing you as a speaker-it is refreshing to see that you are still able to listen to others and all of us learn together. :) awesome stuff!

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  • JR Jarvis

     Loved this!  I thought Kitchen Table Companies made “Kitchen Tables!”

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  • http://twitter.com/ConnieMcKnight Connie McKnight

    Fabulous tips Chris. I don’t know if you’ve done a post on interview tips; if not you should. You did a great job at making sure everything was covered that you wanted Derek to cover.

    I’ve saved this in Evernote to review later when I have time.

    Connie

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