April 21, 2008 58 Comments

What Comes Next With Social Media

Once everyone understands the tools, accepts that they should be part of the conversation (or moves on from the notion), has accounts and presence where all their customers are spending time, what comes next? What should businesses and individuals DO once they’re set up?

If you were advising Ford, who by the way, is looking for someone to sign on to help with their global social media strategy, what would you suggest they do once they gave you the green light?

Related posts:

  1. What I Want a Social Media Expert to Know
  2. Social Media Starter Pack
  3. For Those Who Pea on Social Media
  4. Snake Oil In Social Media
  5. Participation- The Key to Social Media

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  • http://www.DrinksAreOnMe.net Dale Cruse

    I can’t believe no one has asked this question: Chris, are you applying for the Ford job?

  • http://www.DrinksAreOnMe.net Dale Cruse

    I can’t believe no one has asked this question: Chris, are you applying for the Ford job?

  • http://www.DrinksAreOnMe.net Dale Cruse

    I can’t believe no one has asked this question: Chris, are you applying for the Ford job?

  • http://www.endlesswormhole.com James Clark

    Ford, the company itself, setting up profiles, etc. is just not enough. It needs to leverage it’s most valuable asset – it’s employees.

    Ford needs to set up a training program and actively encourage its employees to engage in social media activity. Even if it’s not for Ford itself. The value is huge when it comes to viral loops.

    I worte this on my Endless Wormhole blog:

    For Word of Mouth’s Sake: Companies Need to Encourage Employees to Embrace Social Media

    http://tinyurl.com/6y5tfo

    Reason: If my brother worked for Ford and every once-in-a-while he posted something about Ford asking for feedback on a project, or a video that gave insight to engineering the next car, or a charity function they are doing in my local area, I would participate because I’m following my brother, not Ford.

  • http://www.endlesswormhole.com James Clark

    Ford, the company itself, setting up profiles, etc. is just not enough. It needs to leverage it’s most valuable asset – it’s employees.

    Ford needs to set up a training program and actively encourage its employees to engage in social media activity. Even if it’s not for Ford itself. The value is huge when it comes to viral loops.

    I worte this on my Endless Wormhole blog:

    For Word of Mouth’s Sake: Companies Need to Encourage Employees to Embrace Social Media

    http://tinyurl.com/6y5tfo

    Reason: If my brother worked for Ford and every once-in-a-while he posted something about Ford asking for feedback on a project, or a video that gave insight to engineering the next car, or a charity function they are doing in my local area, I would participate because I’m following my brother, not Ford.

  • http://www.endlesswormhole.com James Clark

    Ford, the company itself, setting up profiles, etc. is just not enough. It needs to leverage it’s most valuable asset – it’s employees.

    Ford needs to set up a training program and actively encourage its employees to engage in social media activity. Even if it’s not for Ford itself. The value is huge when it comes to viral loops.

    I worte this on my Endless Wormhole blog:

    For Word of Mouth’s Sake: Companies Need to Encourage Employees to Embrace Social Media

    http://tinyurl.com/6y5tfo

    Reason: If my brother worked for Ford and every once-in-a-while he posted something about Ford asking for feedback on a project, or a video that gave insight to engineering the next car, or a charity function they are doing in my local area, I would participate because I’m following my brother, not Ford.

  • http://www.savetubevideo.com youtube downloader

    If you were advising Ford, who by the way, is looking for someone to sign on to help with their global social media strategy, what would you suggest they do once they gave you the green light?

  • http://www.savetubevideo.com youtube downloader

    If you were advising Ford, who by the way, is looking for someone to sign on to help with their global social media strategy, what would you suggest they do once they gave you the green light?

← Older Comments