What do Avatars Mean to Us

Avatar Questions Our blogs, Twitter, Flickr, and all these places where we leave a bit of our social identity behind all offer yet another chance to upload a picture to represent us in this space. It’s the classic game Monopoly played out over and over and over. You want to be the thimble? No, I’m the car. Who gets the top hat? Only now, we can use pictures of ourselves. And this is revealing.

Changing our computers, our desktops, our online spaces is important to us. Customization and personalization are important. And as part of this, our icon, our avatar, our little square to show who we are matters too.

Some people use graphics. Others use symbols that represent something important to them. Some use pictures of themselves, and change them out frequently. Others have used the same picture everywhere for years.

And here’s a really interesting detail that came out in the conversations: what we choose as an avatar seems to relate to our self-image, our self-esteem, and what we think about when we look in the mirror.

I asked a few questions on Twitter about it, and got some interesting responses. I want to keep asking the question here:

What does your avatar mean to you? Do you change it often (on whatever services require one)? Do you use a picture of yourself or something else? Talk about avatars and what they mean to you in the comments, if you will. Talk about your online identity and how icons and avatars play into it.

Curious to hear your thoughts.

ChrisBrogan.com runs on the Genesis Framework

Genesis Theme Framework

The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress. Whether you're a novice or advanced developer, Genesis provides you with the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.

With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog.

Become a StudioPress Affiliate

  • http://chelpixie.com Michelle/chelpixie

    For a long time I felt most comfortable using my Second Life avatar as my avatar everywhere. When I was new to social media I felt a bit shy about putting my face everywhere.

    Obviously a lot has changed since then! I’m still approached as chelpixie and that’s pretty cool to me, but my face is associated with it so they get ME, not the avatar.

    Plus when I use a photo of me in real life then there is always someone at social events that recognizes me and gives them a way to introduce themselves easily. I love that it makes easy on them to say hi, I’m so and so. I also really like it when other use their faces so I know who they are instantly too.

  • http://chelpixie.com Michelle/chelpixie

    For a long time I felt most comfortable using my Second Life avatar as my avatar everywhere. When I was new to social media I felt a bit shy about putting my face everywhere.

    Obviously a lot has changed since then! I’m still approached as chelpixie and that’s pretty cool to me, but my face is associated with it so they get ME, not the avatar.

    Plus when I use a photo of me in real life then there is always someone at social events that recognizes me and gives them a way to introduce themselves easily. I love that it makes easy on them to say hi, I’m so and so. I also really like it when other use their faces so I know who they are instantly too.

  • http://www.90steve.blogspot.com Steve Heath

    I have two pictures. One is cropped down from a snapshot at my son’s birthday party. I use because I thought it was a decent picture of me. The other I use is a photo my wife took of me right after I finished the Harrisburg, PA marathon. I use that one because running is a big part of my life and was a good pic.
    I agree that it is nice for people to use their actual picture. It helps when talking to someone to know what they actually look like. Personalizes the experience. Avatars are nice and sometimes funny but a picture is better.

  • http://www.90steve.blogspot.com Steve Heath

    I have two pictures. One is cropped down from a snapshot at my son’s birthday party. I use because I thought it was a decent picture of me. The other I use is a photo my wife took of me right after I finished the Harrisburg, PA marathon. I use that one because running is a big part of my life and was a good pic.
    I agree that it is nice for people to use their actual picture. It helps when talking to someone to know what they actually look like. Personalizes the experience. Avatars are nice and sometimes funny but a picture is better.

  • http://www.socialmediamom.com Kristen

    I kind of feel like my red pumps have become my logo so to speak. I like being a mystery to most and not having my picture up and now that most of my friends are familiar with my shoes it seems like a mistake to change it. I like avatars that have colorful logos, good pics or something kind of funky. But unless it is your face and everyone knows what you look like, I don’t think it should be changed all too often.

  • http://www.socialmediamom.com Kristen

    I kind of feel like my red pumps have become my logo so to speak. I like being a mystery to most and not having my picture up and now that most of my friends are familiar with my shoes it seems like a mistake to change it. I like avatars that have colorful logos, good pics or something kind of funky. But unless it is your face and everyone knows what you look like, I don’t think it should be changed all too often.

  • http://www.organizeit.co.uk/ James

    I feel kind of obligated to have some form of picture of myself, it’s meant to humanize the person behind the blog/comment/twitter account right? I’m wasn’t especially comfortable about it because I don’t want every stranger in the world being able to see me but it’s just another obstacle I’m having to overcome as I advance my blogging and delve deeper into social networking.

  • http://www.organizeit.co.uk/ James

    I feel kind of obligated to have some form of picture of myself, it’s meant to humanize the person behind the blog/comment/twitter account right? I’m wasn’t especially comfortable about it because I don’t want every stranger in the world being able to see me but it’s just another obstacle I’m having to overcome as I advance my blogging and delve deeper into social networking.

  • http://rolandhesz.com Roland Hesz

    I think that my avatar, that little pic by my name, well, it does not mean much.
    It’s nice to have, but I just pay attention to the text.
    (disclosure: I hate to be targeted by a cam. That may explain a lot. :) )

  • http://heszroland.hu Roland Hesz

    I think that my avatar, that little pic by my name, well, it does not mean much.
    It’s nice to have, but I just pay attention to the text.
    (disclosure: I hate to be targeted by a cam. That may explain a lot. :) )

  • Anonymous

    I made a video of MY avatar.

  • Anonymous

    I made a video of MY avatar.

  • http://www.gobigalways.com Sam Lawrence

    Totally agree that icons are totems for our personas and those personas change overtime based on our personal lives.

    I was impressed by the amount of participation in “Superhero Week” on Twitter. I think it’s a testament to your philosophy.

  • http://www.gobigalways.com Sam Lawrence

    Totally agree that icons are totems for our personas and those personas change overtime based on our personal lives.

    I was impressed by the amount of participation in “Superhero Week” on Twitter. I think it’s a testament to your philosophy.

  • http://www.horsepowerandheels.com Erica

    They are so very critical to your image, and the recognization factor. In my own social circles, I am virtually anonymous if I put just a standard photo up. But the one of me in my firesuit at the racetrack, instantly stirs conversations.

    I’ve tested the theory… gone from my default firesuit pic, to another just simple headshot, and then back to the firesuit pic. More people recognize, and converse with the firesuit pic than the regular one.

  • http://www.horsepowerandheels.com Erica

    They are so very critical to your image, and the recognization factor. In my own social circles, I am virtually anonymous if I put just a standard photo up. But the one of me in my firesuit at the racetrack, instantly stirs conversations.

    I’ve tested the theory… gone from my default firesuit pic, to another just simple headshot, and then back to the firesuit pic. More people recognize, and converse with the firesuit pic than the regular one.

  • http://broadcasting-brain.com Mark Dykeman

    The first time that I really got an inkling as to the power of an avatar was when I met Jason Falls in January 2008. I didn’t know him and he didn’t know me at the time (or so I thought). After he gave a little talk to our social media group I chatted him with a few minutes and told him I was a blogger and a social media enthusiast. I told him about my avatar and he’s like, “You’re THAT guy? I’ve seen that around before.” I don’t think I would have made an impression without that avatar.

    The fact is that the Broadcasting Brain avatar (purple skin, green glowing brain) has caught enough attention on social news sites and Twitter that it’s part of my on-line identity now, so I would find it hard to change it. It seems to fit with my blog name and it’s essentially my brand or image. It catches your eye and it does make it stand out from a lot of other avatars (Muhammad Saleem’s spade is quite ingenious, however.)

    I haven’t done the clever things like mixing pea images for special occasions because: a) I don’t personally have the skills to do that and b) why would I make it harder to recognize something that already stands out quite well? It not that I don’t support these causes but, quite frankly, I’m still fairly new to the whole blogging and social media scene, so I can’t really afford to put multiple images out there, IMHO.

    One minor downside to using this kind of avatar is that most people who meet me in person might be disappointed by how pale my skin really is. I’m thinking about getting a neon green skullcap, plus purple face paint, if I ever go to a social media or industry conference, but a button or sticker with the avatar might be a bit less geeky. :)

    FYI, the avatar’s look and color scheme were inspired by the character Dr. Manhattan from the comic book maxi-series Watchmen (except the green glowing brain part.)

  • http://broadcasting-brain.com Mark Dykeman

    The first time that I really got an inkling as to the power of an avatar was when I met Jason Falls in January 2008. I didn’t know him and he didn’t know me at the time (or so I thought). After he gave a little talk to our social media group I chatted him with a few minutes and told him I was a blogger and a social media enthusiast. I told him about my avatar and he’s like, “You’re THAT guy? I’ve seen that around before.” I don’t think I would have made an impression without that avatar.

    The fact is that the Broadcasting Brain avatar (purple skin, green glowing brain) has caught enough attention on social news sites and Twitter that it’s part of my on-line identity now, so I would find it hard to change it. It seems to fit with my blog name and it’s essentially my brand or image. It catches your eye and it does make it stand out from a lot of other avatars (Muhammad Saleem’s spade is quite ingenious, however.)

    I haven’t done the clever things like mixing pea images for special occasions because: a) I don’t personally have the skills to do that and b) why would I make it harder to recognize something that already stands out quite well? It not that I don’t support these causes but, quite frankly, I’m still fairly new to the whole blogging and social media scene, so I can’t really afford to put multiple images out there, IMHO.

    One minor downside to using this kind of avatar is that most people who meet me in person might be disappointed by how pale my skin really is. I’m thinking about getting a neon green skullcap, plus purple face paint, if I ever go to a social media or industry conference, but a button or sticker with the avatar might be a bit less geeky. :)

    FYI, the avatar’s look and color scheme were inspired by the character Dr. Manhattan from the comic book maxi-series Watchmen (except the green glowing brain part.)

  • Anonymous

    Several folks mentioned not liking their own picture, or not having one they like. Just take a pic, and put it out there. Get used to it. Take lots more photos, until you get some that make you smile. We don’t care about perfection, just personality.

  • http://www.smallbizsurvival.com Becky McCray

    Several folks mentioned not liking their own picture, or not having one they like. Just take a pic, and put it out there. Get used to it. Take lots more photos, until you get some that make you smile. We don’t care about perfection, just personality.

  • http://peterdawson.blogspot.com /pd

    avatars == ALIVE , IMHO, avatars are not just a pic, its a personal emoticon and true life is always works in progress.

    YTs the order of things during the development of “amplified human beings” :)

  • http://peterdawson.blogspot.com /pd

    avatars == ALIVE , IMHO, avatars are not just a pic, its a personal emoticon and true life is always works in progress.

    YTs the order of things during the development of “amplified human beings” :)

  • http://blondebydesign.typepad.com/my_weblog/ Sprite

    That avatar business is a tough one for me. Only because I’m always shy about it. Having a picture of myself up there has been difficult and a big step for me this past year. I’ve experienced the negatives of being stalked online & in real life, so, in many ways it’s been a HUGE step for me. All my avatars are of me. Whether it’s been Stripper Friday or a different era, day or month of me. I don’t generally use anything other than a pic. of myself, unless supporting a cause or friend, despite it not always being easy for me.

    That being said, because I get shy about it, the picture I use most frequently, with my hair covering up the most of my face is the one I’m most comfortable with. My font is real. I am real. I don’t pretend to be anything different than what I am. A sometimes silly, sometimes shy, sometimes serious, always, hopefully kind, and on occasion a very *hey the lights went on*, smart kinda girl. Since I’m in the middle of another transition and positive change in my life, maybe I’ll start playing with my avatars more to express that.

    Good idea, great thoughts. Thanks Chris. *hugs*

  • http://blondebydesign.typepad.com/my_weblog/ Sprite

    That avatar business is a tough one for me. Only because I’m always shy about it. Having a picture of myself up there has been difficult and a big step for me this past year. I’ve experienced the negatives of being stalked online & in real life, so, in many ways it’s been a HUGE step for me. All my avatars are of me. Whether it’s been Stripper Friday or a different era, day or month of me. I don’t generally use anything other than a pic. of myself, unless supporting a cause or friend, despite it not always being easy for me.

    That being said, because I get shy about it, the picture I use most frequently, with my hair covering up the most of my face is the one I’m most comfortable with. My font is real. I am real. I don’t pretend to be anything different than what I am. A sometimes silly, sometimes shy, sometimes serious, always, hopefully kind, and on occasion a very *hey the lights went on*, smart kinda girl. Since I’m in the middle of another transition and positive change in my life, maybe I’ll start playing with my avatars more to express that.

    Good idea, great thoughts. Thanks Chris. *hugs*

  • http://peterdawson.blogspot.com /pd

    while at it have you heard of Ambient Avatars and chinposin ?
    http://www.chinposin.com/

  • http://peterdawson.blogspot.com /pd

    while at it have you heard of Ambient Avatars and chinposin ?
    http://www.chinposin.com/

  • Laurie Reyes

    My avatar is a picture of my youngest son Daniel aka the king. I had a picture of myself up first but really didn’t like it, (sorry Becky) having thought about it though I think a picture of my son is appropriate because he is where I am at in my life right now, besides a just beginning a new career thanks to Becky McCray, I wouldn’t mind a using a picture of myself if I could find one I like, however I really like the one of my son… he’s so darn cute.

  • Laurie Reyes

    My avatar is a picture of my youngest son Daniel aka the king. I had a picture of myself up first but really didn’t like it, (sorry Becky) having thought about it though I think a picture of my son is appropriate because he is where I am at in my life right now, besides a just beginning a new career thanks to Becky McCray, I wouldn’t mind a using a picture of myself if I could find one I like, however I really like the one of my son… he’s so darn cute.

  • Anonymous

    By the way, Laurie Reyes is very new to all this tech stuff, and I think this may have been her first comment on a blog! (Go, Laurie!)

    She has started a blog at http://lauriereyes.blogspot.com as a learning tool. You might stop by and cheer her on, leave some tips, or link her to some good resources.

  • http://www.smallbizsurvival.com Becky McCray

    By the way, Laurie Reyes is very new to all this tech stuff, and I think this may have been her first comment on a blog! (Go, Laurie!)

    She has started a blog at http://lauriereyes.blogspot.com as a learning tool. You might stop by and cheer her on, leave some tips, or link her to some good resources.

  • http://benayers.co.uk Ben Ayers

    Great post Chris. I recently got a cartoony self portrait done for the redesign of my blog and I love it – it seems to capture me much better than any photo I have. Now I find myself signing up to the latest social app just so I can use the pic :) The great thing about it is that it’s still ‘me’ but it stands out a bit from other images…

  • http://benayers.co.uk Ben Ayers

    Great post Chris. I recently got a cartoony self portrait done for the redesign of my blog and I love it – it seems to capture me much better than any photo I have. Now I find myself signing up to the latest social app just so I can use the pic :) The great thing about it is that it’s still ‘me’ but it stands out a bit from other images…

  • http://www.idoitdigital.com Clintus McGintus

    I prefer when people use their photos for avatars because it puts a face with the name, especially if I’ve never met them before. As for my own, I definetly want one that represents who I am. Speaking of which, it’s probably time to update mine.

  • http://www.idoitdigital.com Clintus McGintus

    I prefer when people use their photos for avatars because it puts a face with the name, especially if I’ve never met them before. As for my own, I definetly want one that represents who I am. Speaking of which, it’s probably time to update mine.

  • Kat

    i don’t think people should put a photo out there
    if it’s something they feel judged by
    we’re not all attractive average white males.
    (the median)
    some of us get judged for our “looks” enough on a daily basis in real time
    it’s nice to have somewhere to speak where the lamest most insignificant part of our being is discarded

    it’s not always “self esteem”
    it’s sometimes annoyance that it matters
    and often times causes folks to dismiss what we are saying

    the elderly can have an equal voice here
    the fat
    the unattractive
    the middle aged
    etc

    don’t take that away from us
    it’s simply another judgment on something we’re trying to skip judgment on

    if you all care about what a person says
    then why do you need to see a their physical form?
    when it’s just a superficial skin that we got stuck with randomly at birth

  • Kat

    i don’t think people should put a photo out there
    if it’s something they feel judged by
    we’re not all attractive average white males.
    (the median)
    some of us get judged for our “looks” enough on a daily basis in real time
    it’s nice to have somewhere to speak where the lamest most insignificant part of our being is discarded

    it’s not always “self esteem”
    it’s sometimes annoyance that it matters
    and often times causes folks to dismiss what we are saying

    the elderly can have an equal voice here
    the fat
    the unattractive
    the middle aged
    etc

    don’t take that away from us
    it’s simply another judgment on something we’re trying to skip judgment on

    if you all care about what a person says
    then why do you need to see a their physical form?
    when it’s just a superficial skin that we got stuck with randomly at birth

  • http://vedovini.net/ Claude Vedovini

    I always use a photo of myself, and I usually choose the one I consider the best at this time. So sometimes I change, usually not because I have a ‘better’ photo but because my perspective has changed.

    The photo I use depends as well on the context. For example, right now I use two different avatars depending on whether I consider the context more professional or more personal.

  • http://vedovini.net/ Claude Vedovini

    I always use a photo of myself, and I usually choose the one I consider the best at this time. So sometimes I change, usually not because I have a ‘better’ photo but because my perspective has changed.

    The photo I use depends as well on the context. For example, right now I use two different avatars depending on whether I consider the context more professional or more personal.

  • http://www.thislandisforyou.com Gina Kay Landis

    Well, my Twitter avatar is me in my usual high energy look. However, IMHO, the avatars I love are on oddcast.com/SitePal. But – I can’t use them on my real estate web site. Wah.
    The Twitter avatar – I would like to change it occasionally but frankly don’t have time to. If I find a neat photo or take one, or have a new one of me, I likely will. With spring coming, I may take my own photos of flowers etc. and pop a new one up there at any time – be ready!!

  • http://www.thislandisforyou.com Gina Kay Landis

    Well, my Twitter avatar is me in my usual high energy look. However, IMHO, the avatars I love are on oddcast.com/SitePal. But – I can’t use them on my real estate web site. Wah.
    The Twitter avatar – I would like to change it occasionally but frankly don’t have time to. If I find a neat photo or take one, or have a new one of me, I likely will. With spring coming, I may take my own photos of flowers etc. and pop a new one up there at any time – be ready!!

  • http://www.rickdumont.net Rick Dumont

    I’m new to most of the social sites and the idea of NOT being anonymous is a new concept. Anonymity on message boards was the norm. I now use a photograph. I enjoy putting a face to a name and on twitter, flickr, friendfeed, etc. I think most of the photos are authentic. The photo makes for a better connection. It won’t be long before we have the option to put a video clip in the little avatar box.

  • http://www.rickdumont.net Rick Dumont

    I’m new to most of the social sites and the idea of NOT being anonymous is a new concept. Anonymity on message boards was the norm. I now use a photograph. I enjoy putting a face to a name and on twitter, flickr, friendfeed, etc. I think most of the photos are authentic. The photo makes for a better connection. It won’t be long before we have the option to put a video clip in the little avatar box.

  • http://www.dontheideaguy.com Don The Idea Guy

    The photo avatar is usually a last resort for me. I try to choose something that inspires me or embodies a character trait on which I’d like to focus. If Ben Franklin were still around and decided to start Twittering, I suspect he’d keep switching out his avatars and icons between the 13 Virtues by which he tried to live his life.
    http://www.changingminds.org/explanations/values/thirteen_virtues.htm

  • http://www.dontheideaguy.com Don The Idea Guy

    The photo avatar is usually a last resort for me. I try to choose something that inspires me or embodies a character trait on which I’d like to focus. If Ben Franklin were still around and decided to start Twittering, I suspect he’d keep switching out his avatars and icons between the 13 Virtues by which he tried to live his life.
    http://www.changingminds.org/explanations/values/thirteen_virtues.htm

  • http://annoyinglyboring.com PG

    I use a shot of myself for my avatar. It is actually a still of the first video I did in my W8 Loss Wednesday series. I just felt it embodied my goofiness so well. I wasn’t actually doing a ‘thumbs up’ but was pointing to something above with my thump, but paired with the goofy look on my face it just struck me.

    I don’t take myself too seriously. My avatar screams that.

  • http://annoyinglyboring.com PG

    I use a shot of myself for my avatar. It is actually a still of the first video I did in my W8 Loss Wednesday series. I just felt it embodied my goofiness so well. I wasn’t actually doing a ‘thumbs up’ but was pointing to something above with my thump, but paired with the goofy look on my face it just struck me.

    I don’t take myself too seriously. My avatar screams that.

  • Jeri Casey

    I always say that my avatar represents the inner me because I know the inner Jeri is thin and always beautiful. ;) She doesn’t, however embody the whole of who I am, only a portion. I have my avatar photo on my main VW profile, and my real photo under the 1st life portion of my profile.

    I actually have more than one avatar, one who represents the caring, friendly Jeri that has a lot of friends, but only a few that are truly close. The other represents my introverted nature, the side of me that likes to spend time alone, study, learn new things and explore. :)

  • Jeri Casey

    I always say that my avatar represents the inner me because I know the inner Jeri is thin and always beautiful. ;) She doesn’t, however embody the whole of who I am, only a portion. I have my avatar photo on my main VW profile, and my real photo under the 1st life portion of my profile.

    I actually have more than one avatar, one who represents the caring, friendly Jeri that has a lot of friends, but only a few that are truly close. The other represents my introverted nature, the side of me that likes to spend time alone, study, learn new things and explore. :)

  • http://remarcom.typepad.com/remarkable_communication Sonia Simone

    I always use the same pic for what I suppose could be called “branding.” If someone runs across a blog post then see me on a forum or some other venue, I want them to make that connection, “oh, wait, I sort of know who she is.” It helps them remember that we’ve met, if you will.

    I sometimes use a funny picture of my little boy when he was about 8 months old, with a big pouty crybaby face. I use it because it makes me laugh and it helps me remember to lighten up. We are not curing cancer, we are just yakkin’ on the Internets. Sometimes I find it useful to remind myself of that.

  • http://remarcom.typepad.com/remarkable_communication Sonia Simone

    I always use the same pic for what I suppose could be called “branding.” If someone runs across a blog post then see me on a forum or some other venue, I want them to make that connection, “oh, wait, I sort of know who she is.” It helps them remember that we’ve met, if you will.

    I sometimes use a funny picture of my little boy when he was about 8 months old, with a big pouty crybaby face. I use it because it makes me laugh and it helps me remember to lighten up. We are not curing cancer, we are just yakkin’ on the Internets. Sometimes I find it useful to remind myself of that.

GetSocial