Every few months it seems to me that my understanding of people changes and grows. Social media plays a major role in this.

Every few months it seems to me that my understanding of people changes and grows. Social media plays a major role in this.

technology

1) it would be good if web 2.0 promoted more of a tim berners-lee approach to technology, not a proprietary one
2) it would be good if web 2.0 technology like patientslikeme meant people like me avoided falling ill because we interact with others, or self-medicate via contact and chat instead of taking medication

practice

1) humans will always need a mix of interactions ; I don’t think the dalai lama has to blog, but he still has a good reputation to most people
2) I do believe ( and am guilty of it myself ) that we might be spending too much time on-line. I would love it if being on-line helped me to burn off calories. Likewise, if I am on-line I am not with my family.
3) However, on-line connections made across wires invariably lead to rich new friendships when you meet face-to-face

Combining the two, why has a not-for-profit company stepped into the market to offer the following – an internet service where the price I pay goes to charity ( rather than aol, or BT in the UK ? Would there be take up in the USA ?

technology

1) it would be good if web 2.0 promoted more of a tim berners-lee approach to technology, not a proprietary one
2) it would be good if web 2.0 technology like patientslikeme meant people like me avoided falling ill because we interact with others, or self-medicate via contact and chat instead of taking medication

practice

1) humans will always need a mix of interactions ; I don’t think the dalai lama has to blog, but he still has a good reputation to most people
2) I do believe ( and am guilty of it myself ) that we might be spending too much time on-line. I would love it if being on-line helped me to burn off calories. Likewise, if I am on-line I am not with my family.
3) However, on-line connections made across wires invariably lead to rich new friendships when you meet face-to-face

Combining the two, why has a not-for-profit company stepped into the market to offer the following – an internet service where the price I pay goes to charity ( rather than aol, or BT in the UK ? Would there be take up in the USA ?

Great, you always have to make me start thinking with your posts…don’t you!

I think a big win for social media right now would be moving beyond the view many people have of a “cure all” and translating into a tool on par with many others.

I think it would be big (and incredibly important) that people focus on determining what their offering is and deciding to use a blog/podcast/other social media to promote that message rather than, “Let’s start a blog…..ok, what do we talk about?”

It’s critical to all parts of marketing, but I think social media is especially susceptible to putting the cart before the horse. Getting people to understand the importance of standing for something and articulating their viewpoint clearly would be a big win and one I think that social media is in a unique position to get that message across.

Kevin

Great, you always have to make me start thinking with your posts…don’t you!

I think a big win for social media right now would be moving beyond the view many people have of a “cure all” and translating into a tool on par with many others.

I think it would be big (and incredibly important) that people focus on determining what their offering is and deciding to use a blog/podcast/other social media to promote that message rather than, “Let’s start a blog…..ok, what do we talk about?”

It’s critical to all parts of marketing, but I think social media is especially susceptible to putting the cart before the horse. Getting people to understand the importance of standing for something and articulating their viewpoint clearly would be a big win and one I think that social media is in a unique position to get that message across.

Kevin

I think there is an inevitable evolution going on from static content, which has its place, to a global conversation which will always be changing. I suspect that what we need is a personal tool, driven by keywords and preferences, that retrieves results from a lot of SM sources and delivers them to us. Obviously monitoring tools like ours, Radian6, Buzzlogic, etc., can do this (to some degree-it’s a constant upgrade cycle to keep up) but it’s not currently scalable to individual users for a variety of reasons.
This will change eventually and we might get the equivalent of an iGoogle for SM that does not rely on widgets. Who knows, maybe we’ll build it…