Regards

Beth

You said it, “You can't fake passion.” You are dead-on right and yet that fact does not deter people from trying to every single day. Be in the paper-thin infomercial products or the cheesy game show host… or how about so-called, “reality TV.”

Ironically, in reality-TV it's the authentic moments of passion, usually set up to heat people up, that people are paying for–watching for.

Passion is authentic, it's real and it's as evident in a person as a product. One is simply the extension of the other. When one focuses on Profit, they often ignore Passion — so often these are Competing P's…. Going for Profit at the sacrifice of Passion is backwards, it's the wrong direction for while it may seem to work in the short run, it's only Passion that is sustainable and that will create the exponential homerun.

I've been in the health, fitness and nutrition business for 20 years (hard to believe) and have always chosen Passion as the litmus test, the reason for being. In my current carnation of business I create the world's finest, premium Nutrition Shake, Full Strength for men. It's an insane business to be in on paper… nothing about it makes sense. It's more expensive than the low-grade competitors (by category only at the competitors) and it costs many times more to make. The margins are lower than any supplement, it's built in small batch, high control…

And it's been a steady challenge to grow but it does so without any advertising, via true word of mouth. It's a special nutrition shake that people get when they try it… they feel it. They know, instinctively that it's something more, something special…

I wouldn't be in this business if it weren't for my passion and while if I were not, I'd have less stress, more time on my hands and probably more money but there's be a lot less meaning and I would not have impacted as many lives.

Here's to finding passion and following it!

Thanks for the reminder!

Passion is the Path.

Shawn Phillips
Creator, Full Strength Nutrition
Author, Strength for LIFE