April 6, 2010 120 Comments

What Goes Into Redrawing

I’m redrawing the ways I do business, the ways I connect with people, the ways I spend my day. It’s a process that requires a lot of thought, a lot of reconsidering, a lot of paper. It requires asking myself tough questions, and deciding whether or not I can handle the answers. It requires a lot of shutting out of the outside world, and thinking inwardly. I thought I’d write a bit about the process, because so many people asked. This has precious little to do with social media marketing, but everything to do with human business.

As With All Things, Goals First

I decided to tell myself the story of me, the story of me for the next few years. This comes from my experience with Don Miller’s book. In my efforts to determine how to conduct my business and my life, I started with goals. I won’t share the details, but I have goals for (in no order):

New Marketing Labs.
Books and other publications.
Professional speaking.
My new business (not yet announced, but maybe by end of week) and related projects like Third Tribe Marketing.
[chrisbrogan.com] – some changes coming here.
Work/Life balance
Fitness/Nutrition

Those are the major buckets, at least. And I cut those down from 17 projects. I killed about 10 over the last two days. That was first: deciding what goals would yield the best rewards for me (I measured “best” by happiness, satisfaction, money, time).

By starting with my goals for those various buckets/roles, I can then ask myself every time something new comes in: “Does this contribute to the success of my goals?” Having the answer this this is golden.

Actual Paper

I use paper when I redraw. I quite literally draw little pictures with circles or boxes, and I do lots of simple math (I really only know how to do simple math, but if I wrote just “math,” you’d think that I was doing something huge).

On paper, it’s a lot easier to see what’s working for me. For instance, I’m a believer in the mindset of having multiple revenue streams. I have a job (president of New Marketing Labs), but I also make some of my money speaking professional, through my affiliate programs, my books, and through a few other sources.

When I put down what I could make from where, it helps me understand where to focus some of my attention to achieve my revenue goals. But then, I have to overlay the “time” goals, the happiness goals, etc. With PAPER, it’s a lot easier to overlay information for my consideration. For instance, I can draw a little “$, T, H” symbol for money, time, happiness and determine which meets more of the criteria. Make sense?

Silence

This part is the hardest for me. I don’t really handle silence well (thinking about you, Alanis). But I can’t do what I’m doing to redraw, answer emails, tweet, and all that. I paused a lot of the external noise so that I could find some silence. I’m still doing it as I type this. And yet, I sneak back into my noise because that’s part of my job, and thus, at present, I have to maintain some of it.

But, if you asked, silence would be a vital element to the process, and I’ve done what I can to silence the noise when I can.

Lots of Questions

I described the process to a friend the other day like this: “You might see a chip of paint peeling on the wall and think, ‘huh, this wall needs painting.’ I look at the chip of paint and think, ‘should this wall even be here? Should *I* even be here?’”

I look at the frames through which I see things. For instance, do you see yourself as an employee or a leader? I know some people who make amazing employees, but who are horrible leaders. I’m not even the best leader (Justin can tell you that), but I’m a great operator/thinker/tinkerer. I’m the kind of person who can see something unique, noodle it into a working prototype, and then get others to weaponize it (most of the time). Knowing this about myself lets me know which types of businesses I’ll be better suited to create/operate.

What types of questions are helpful to redrawing?

Does this make me happy?
Who am I doing this for?
Does this add to my primary goals?
Where am I? Is this where I want to be?
If I stop doing this, what really happens?
What would be totally fun? Can I feed my family doing that?
What would my ideal day look like?
How many airplanes do I really want to be on in a given year?

These are somewhat from my perspective, and somewhat generic. You can make your own questions. They’re free. The answers sometimes cost money, but the questions are free.

Action Plans

Goals without plans are meaningless. Plans without deadlines and measurements are wishes. Thus, I have plans in place. They are very flexible plans, and they rotate on a few of my goal/measurement hinges from above, but they are clear and I will know if I achieve what I set out to do.

The thing is, I know that I won’t be successful if all I do is write out some new plans about my business. It won’t work. I learned that from reading and exercising what I learned in Switch, by Chip and Dan Heath. So, I have to build the entire frame of what I do. Here’s some of what’s included in that framing work (in no real order, and in no real system – YET):

Put time blocks in place for correspondence. Stop checking mail 45,974 times a day.
Set time limits on RSS reading.
Start my day with fitness, not email.
2000 words a day (some days, I did 4000; others I did 0. I want to steady-state this).
Mind everything I eat.
Move daily.

You know, things like that. But then, I also have real live plans with numbers and dates attached to most of those. Like weight goals, fitness goals, etc. So that’s the most important part.

Finally, Check-Ins

In this case, I mean check-ins to reconsider how I’m doing with my framing. I have mine set for every four months. That way, I can analyze a bit at a time, without tweaking it so often that I feel I’m not getting any traction. But without checking in, I don’t get the chance to see if this is all making sense and heading towards an end goal.

That’s the stuff I’ve put into it.

Your Mileage Will Vary- Try Anyway

Lots of us get stuck and stay stuck. Lots of us worry about things outside our control. Lots of times, we’re looking at that peeling chip of paint and not the wall, the house, the town, the land. But we can choose to redraw. We can choose to really look at every decision we’re actively living with, and see whether there aren’t better ways to reach our goals.

Does this make sense to you? Have you ever tried a process like this? How did it help?

How have you come to the decisions you’ve made right now, and what do they mean to you?

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http://heavybagmedia.com/ Dennis Peters

I agree the fertile void is the key step to making sure you are living the life you want. Reading your post made me realize I was stuck in this silence for too long (wishes only get you so far) and it's time to take action.
You are the Chuck Norris of the blogosphere, in your silence everyone else gets to move up a notch.
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jillrapley

This is a great post – nice and clear, and very timely for me. I am at an evaluation place right now, and I love the questions you suggest Chris that help in redrawing. Thanks so much for those – and the action plans you learned from Switch.

No matter how digital and hi-tech we can get in our modern society, there is still nothing like using paper and pen (or I like a nice simple pencil). I am off now to start drawing some squares and circles too :)
http://www.lynetteradio.com/ LynetteRadio

I've known you a long time & glad you are focusing and restructuring while the goin' is good.
http://www.ryanhanley.com/about Ryan Hanley

Chris,

I really enjoy your outlines for “Redrawing” I often feel frazzled and fragmented. What I find the hardest time with is keeping track of what I'm doing. “1000am-1100am Made phone calls” “1100am-1130am worked on client file” I do so many things during the day often at the same time that I have trouble breaking my time out.

I'm going to try though because I don't have the stats you have to determine where my time is spent. And I think taht is very important.

Thanks,

Ryan H., http://www.RyanHanley.com
jeffthesensei

I sympathize with your efforts to redraw. I have done this several times over the past 10 years until i was able to build a more flexible strategy for my life and business. Its tough.

My greatest ally was silence. I would actually rent a cabin up on a lake for awhile and go off the grid. I said my goodbyes and when i came back found that people understood and forgave my absence.

Do what's best for you and your family mate. Always.

Enjoyed your posts in anonymity until now, but this topic hit home.

Cheers!

Jeff – Sensei
http://www.martinkoss.com/ Martin Koss

Thanks for acknowledging the comment, Chris.
Have a fantastic day.
http://twitter.com/lisahickey lisahickey

As always, Chris, I love your thinking — love that you can paint in such big broad strokes but move quickly towards tangible, helpful to-dos.

But for today, this is the sentence that changed me: “I’m the kind of person who can see something unique, noodle it into a working prototype, and then get others to weaponize it.”

Wow. I am SO putting that on my to-do list. I want to be that person too.
Many thanks.
http://twitter.com/SKSDesigns Shannon Steffen

What an inspiration! Perfect timing to help me sort through my own business and personal goals. Thanks for the awesome read!
http://www.getinthehotspot.com/ Get In The Hot Spot

Yes, sometime we do need time out to take stock, re-evaluate, stop reacting and start creating again. There come a point when you can't see the woods for the trees. Especially out here on the Internet. It's dire. I have reached the point where I need to be super disciplined and timetable every minute of my working day (it is quite short:) and include plenty of down time within that working day too. I work a 25 hour week. I think I could do about the same on 20 or 15 hours because I waste too much time. So I'm going to test run it and have more time surfing the ocean and less the Internet:)

I have been fragmented and am keen to regroup. Look forward to seeing where all this leads you. Onwards and upwards no doubt:)

PS. Your feedcounter is reading exactly 50,000. It looks divine.
deborahshane

Chris, I am always delighted when other like minded and spirited people, seem to draw from the same “process”. Every six months or so, I re-evaluate my plan and process. I am currently doing that right now. My priorities and goals change as business and the market does. It's like a “continual unfolding”, but it's so important to know what one needs to change or tweak and why, and that can only be done by reflection and accepting the truth?
mlsmolens

Chris

You nailed it – important summary of your personal method of re-calibrating. You are a welcome pleasure in my daily routine early in the morning – hope you achieve the results for which you are looking.
mlsmolens

Chris

You nailed it – great blog – hope your results are in line with your expectations.
japraker

Thanks – there's always a lot of “important echo” in what you write.

I wondered, given your visual usage when plotting/thinking/revising, you were a fan of mindmapping (on paper or on-line, the former appears closer to your needs, but the latter can be useful if sharing). I find it a great tool.

Judith
ellencagnassola

Simply put if you do not have your health you then have nothing. Yes, fitness before e mail I agree! You won't believe how good you feel. Baby steps and small changes = big changes.

I also read your book while on vacation last week. I rarely keep a book after reading it but yours had so many dog earred pages I have to hold on to it. Well done. No fluff, real examples, great analogies, and very personal.

I have spent this week “old schooling ” it. Picked up the phone and talked to biz friends and potential new ventures for hours. It was by far the most fantastic info exchange I have had in a long time. Email and technology are great but nothing connects you better than face to face and your voice on the phone. Reach out and touch someone…ring any bells? :) WORK IT!
jenniferjohnstoncanfield

Looks like many of us are feeling the same fatigue that comes from trying to keep up with the fast-paced excitement around new ways of communicating, new ideas, new technologies, new business opportunities, etc., etc. It's wonderful, but it takes a toll.

It is not just marketing and it is not just social media, we are all living through a dramatic shift in how our society communicates, lives, and works. If we haven't started yet, we are all going to have to figure out how to be healthy and productive in this new era. We will all need to redraw. (Your next book, I hope.)

One thing is for sure, it is worth figuring out. When used the right way – like you do – social media is profoundly impactful. Just look how many people you've connected with and inspired in a number of hours or even minutes. Look at how many individual experiences you just validated. We used to wait months and years to happen into such profound and meaningful conversations as this one.

Yet, so many people still don't “get” social media (or have access to it). I just talked to a bunch of HR recruiters who thought people who used social media had too much time on their hands and wouldn't make good employees.

I'm glad you brought up the link between human business and social media marketing because I worry that this whole social media conversation needs to go to a higher level. It seems you are moving in this direction, which is great because we need to start engaging others in the social media conversation, not just marketers and CEOs.

When we put a division between the business and human side of social media, we lose sight of what's really important – that social media makes it easy to attend to the human side, effectively and genuinely.

The only reason I care about marketing and social media is because I care about connecting with people and because I care about making a positive impact. The reason I care about Chris Brogan is because he does all this and is an inspiring and insightful guy. Thank you, again.
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jenniferjohnstoncanfield

BTW, I wanted to put a plug in for meditation. Silence is hard for me, too, and meditation helps with that and with just about everything else. Seriously, check out the medical literature. It is astounding. If there is one thing we should all do, it is meditate.

I'm into Rodney Yee's guided stretching/meditation right now. It is a great entry point, since it provides some structure and activity for those of us that have a really hard time being still. Plus, it just feels great after a run or trip to the gym. Thanks for bringing health and fitness into the conversation.
http://www.TheFranchiseKing.com The Franchise King

Thanks for some great reminders. For me, it has to start with a piece of paper, too.

Mine:

1. Goals
2. Why Those?
3. How
4. Who (Can Help)
5. Can I have fun?

JL
glidedesign

Chris, as a goal oriented person you're really speaking my language. You're comments about “killing 10 projects in 2 days of thinking” grabbed my attention the most. I've never had a hard time coming up with goals, it's the ability to measure those against a specific criteria as you've done, happiness/satisfaction/money/time.

One thing that REALLY inspired me was Michael Gerber's book, “The E Myth Revisted”, he says, “Before you can determine what that role [of your business] will be, you must ask yourself these questions: What do I value most? What kind of life do I want? What do I want my life to look like, to feel like? Who do I wish to be? Your PRIMARY AIM is the answer to all these questions.”

To me, before I can set ANY goals, I absolutely have to know the answers to the these important questions.

- What do I value most?
- What kind of life do I want?
- What do I want my life to look like, to feel like?
- Who do I wish to be?

After spending about a week really thinking about this stuff I felt like I had a simple and concise list that I would want someone to say about my life. In my humble opinion it's a little like a “life cheat sheet” or blueprint with which to measure one's goals against. Anyone agree with this idea?
http://www.kylechowning.com/ Kyle Chowning

Chris,

This is one of the best, most challenging posts I've read in a long time. And to think that I've read that same book and didn't walk away challenged to this degree! It reminds me of what Julien said at your SXSW panel — “We've got to stop just reading stuff and start applying it.” Thanks for your leadership. I'm inspired to follow your lead.
bkjrecruiter

Chris- Thank you! this is AMAZING!

I look at this list, and I am wondering if you consciously or sub-consciously have…..Life (personal)/Fitness/Nutrition) Last? I am also wondering what your life would look like if those were on top of your list…

New Marketing Labs.
Books and other publications.
Professional speaking.
My new business (not yet announced, but maybe by end of week) and related projects like Third Tribe Marketing.
[chrisbrogan.com] – some changes coming here.
Work/Life balance
Fitness/Nutrition

Best, Brian-
http://www.wehelpyourock.com/ Mike Walsh

Chris,

Thanks for sharing this. As you might know, I'm writing a book on decisions people make and have made and what drives those decisions. Therefore, this is very timely for me and I appreciate the level of detail. One element that I didn't see there that I'm really curious about is your gut feeling – what feels right? Is “your gut feel” an element for consideration? If so, is it being given high priority?
thanks.
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susangiurleo

Chris, this sounds a lot like mindfulness. Looking inward, taking space, focusing on specific wants and needs. I think that many of us know we can be plugged in and active as much as we want. Now we need to prune, focus mindfully, choose our path consciously.
I'm a huge fan of pen and paper. White boards rock, too. I'll write out a plan on my white board and copy it into a notebook to carry with me and refer to. Review consolidates, rewriting makes it a body memory. And silence….ahhh…I can't think without it.
lauraclick

I'm with you, Chris – silence is hard for me. In addition to finding the time to block everything out, I feel most comfortable interacting with people than focusing on what's inside my head.

I was forced to find some silence for a branding project and sat for hours doodling, dreaming and scheming. It's not how I typically do things, but was able to generate some good ideas that way.

I need to apply the same theory to my business and life. I think we often avoid this because it's not easy. It can be challenging to determine the stuff the matters, and it's maybe even more difficult to be diligent about following the plan you set out for yourself and forcing yourself to stick to it. Thanks for making me think this morning and sharing this process. This is helpful stuff!
pharmacareers

Amazing post Chris. Often it is difficult to break the status quo which we seem to enjoy. Your point about checking mails…I sometimes feel that I have some Obsessive Compulsive Disorder when it comes to checking mails…Recently I started staying logged off Gtalk so that, I dont get disturbed by that intrusive pop-up on new message which immediately tempts me to go to the inbox….

Overall, this is a great post.
calid

I love the concept of redrawing, but I think that you might add some helpful hints on where to start. So often, we are told to follow our “passion” or our “dreams” but what if you don't know WHAT you want?? I have a suggestion that has worked for me and my employees — figure out what you don't want and turn 180 degrees from that. For example, “don't want to be hungry” so “want enough food” this leads to the next step because if you want food then you need to get food. This step, in my opinion, continues to point you in the direction you want to go to be able to define your happiness! Not as simple as it sounds because life really is about the responsibility that we all have for our own choices.
erikrobbins

Chris, your story and your writing is an inspiration. Thank you for the great post. I was really able to connect with what you said as I recently redrew the ways I 'do'….
In the past my problem has been the 'check-ins'. Really focused on avoiding that problem this time around. Thanks again!
http://twtrcoach.com TwtrCoach

Awesome article Chris!

I love it when you just get blunt and tell it as it is. It is when you share your most vulnerable moments that we just sit down and take notes.

I found myself in a situation where I could apply Kyle's comment here to myself. Was spending figuring out things without really applying them. So these last months I have really started to focus on a old principle that I actually learned working in the military, and that I practiced a lot working with the Hospitality Industry => Practice “Good Enough!”

Cheers.. Are
http://www.melaniekissell.com melaniekissell

This may sound a bit abstract, Chris, but as I read your post I was thinking, “I wonder how many people still own a #2 pencil?” Then again, maybe it's a natural thought since I grew up in the era of slide rules and simplicity and no computers.

I believe that it really doesn't matter how many advancements we have in technology or the innovation of a gazillion more electronic devices …

Putting pencil to paper will fuel your success. And, yes, your mileage may vary. :-)
pchiappa

I particularly like your line “goals without plans are meaningless and plans without deadlines and measurements are wishes.” Bingo. I wish I said that. The rub I think is the next step – taking action but without busy-ing ourselves silly. We are all so darn busy. But if we focus our busy-ness only on things that are important and meaningful and valuable – it only adds to our lives.

A friend of mine doesn't like using the word 'busy' – I get that – it's a word that sounds like bzzzzzzz which is an annoying sound. She prefers 'full'. “My life has been so 'full' lately, I have a full schedule”, etc. It sort of turns things around from busyness or overload to a feeling of abundance.

I am just finishing up a little book, a guide really, that was born out of a planning process I have used for years. It's not earth shattering information, just lots of common sense stuff that works for me that includes a bit of discipline and creativity sprinkled into it. I struggle with categorizing it as a 'life planning' book, somehow life planning sounds so inflexible and rigid. I also like that you say your plans are flexible and that you will have check-ins about them – that's good stuff.

I think you'll find success in your redrawing – it sounds like you are making taking care of yourself a priority.

Thanks for sharing your process.

I like paper too.
walterriker

Thanks Chris, this is something I have done in the past but really need to start again. I too have the 'book' however over time I have added those early years and try to make myself adhere to the line of my goals. It works if you stay with it but if you are distracted (as I think you alluded to) you will lose your way. I have to really work on it.
http://www.ribeeziemedia.com/blog Ricardo Bueno

I like these two:

“Start my day with fitness, not email.”
“2,000 words a day”

I think I'd do better if I started my day with fitness (and I'm probably cut back on my caffeine intake since running is a stimulant for me). As for writing, I always right but I never set a concrete goal.

Have I tried this process? Well, yes (sorta). My business plan is simple (speak, design, teach via webinar based-training). I monitor my monthly goals using the spreadsheet you shared/blogged about a few months back. I find that using that is very helpful in terms of monitoring my progress.
kat

Did the reading of Switch effect any part of the redraw?

It's one thing to read a book, another to talk about it and yet another to incorporate it into your life. I think that the authors would LOVE to know that what they wrote mattered to someone other than themselves. In a solid way.
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John Rosa

Paper is important, it's your visual, it lets you take your thoughts and put them into something you can see and work with. I'm a visual person myself and like to get things down and out where I can see them, mark them up, erase them, change them, etc., I actually like to do redraw (yes I've used this technique and process throughout my career and it's great) on a white board with a fist full of markers (wish it was easy to do electronically, but the technology is still getting there, at least for a reasonable price).
It's not only good to run through this process, but as you had mentioned, it's not meaningful unless you assess it periodically where you can see measurable changes. Daily is too much and 4 months is a little long, but that's just me, I prefer to look at a quick review monthly and again quarterly and again annually. You will find that there is a need to make adjustments here and there, sometimes you may have to eliminate or add as well. Reviewing and Tweaking this on a frequent basis (like I said, I like to do this monthly) helps you stay with your plan and goals on a proactive basis, wait to long and see that you've missed goals you set tend to make you feel like you blew it, (it happens, it's reality). Now in the last sentence you need to take this thought a step further and break business from family/life. Business goals you can set up and adhere to timelines, you are running a business after all. Life and Family goals can't always be set for timeline based goals, hey life happens, you want to achieve certain things and family things sometimes come up and take you off course temporarily. Maybe it is better said to be selective about the type of Family/Life goals you define with certain timelines. Your thoughts on setting up blocks of times to do certain things is a fantastic process [read "habit"], as Dale Carnegie said and taught “Life in Day Tight Compartments” Thanks for sharing Chris, it's always good to see someone else bring this subject and their approach up, as it causes the rest of us to ask that question, have I been doing that or did I get off track again?
http://www.magnusg.no/ magnusg

Thanks for a great post! Gave me some inspiration in my very similar process.

Thanks :)
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jerrydeans

Great post Chris, I just spent 30 min. in a silent hotel room in Denver making a plan, I then turned to my PC, that I left last night with my eyes blurring, and this was the post that I had waited to read until this morning. By the way the pad of paper that I was making notes on is lying here with the pen still un-caped, scary.
http://www.4over4.com/ Stickers and labels lover

Goal settings can be so hard and redrawing does involve a lot of brainwork, but I do think it's worth every second of it IF you're moving towards the right track
Janette Stoll

Great tips, Chris! I think this is something all biz professionals need to do periodically. Call me old-school but I'm more creative when I'm writing my thoughts on actual paper. A change in scenery gets my creative juice flowing too like leaving the office and heading to the each with a pencil and paper.

Janette
http://www.daniellegauthier.com Danielle Gauthier

Very inspiring, personal insights. Thank you. I am going through a similar process and I really appreciate your candour here.
It likely does not sound very tech nor very green – but I always carry a notebook with me. Not so much a diary or a planner, but a constant “redrawing”. I write every idea/question/goal in this notebook. It's with me at work and at home. It is my most used tool.
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http://www.theNoBSinternetguy.com Stew Shaw

Thanks Chris. How privileged we are to have an uber entrepreneur share insights into his actual planning processes. All excellent and brimming with ideas for application.

Your use of paper to toss around ideas, visualize patterns and design schemas fits in the tradition of creative genius. A huge amount of sketchbook “doodling” preceded the art world's greatest treasures.

My problem is being an inconsistent planner involving random use of scratchpads, a whiteboard and desktop keyboard. Not good, and retrieval becomes an issue!

When you first posted “Redrawing” I was among those who were quick to proffer advice to help our great Chris Brogan set about the recovery phase. What the? How stupid of me to jump in like that. Now, not 3 weeks later you have come out trumps with a well crafted piece proving you are well & truly in control of where you are going and how you go about getting there.

Life is lived as a continuum of experiences; it's not easy to take some element and start over. But when I do it I tend to throw the baby out with the bathwater, as I blogged the day after Gary Vee announced this week that he too was finally taking himself to task to reorder what's important. I put 1 +1 together (you and Gary) and concluded Social Media was the villain. Now I realize I'm well wide of the mark yet again.
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annawoods04

Giving feedback for others work is easy but doing it for ourselves is a very difficult tack. Preparing a strategy for our own work is a very difficult task. We need to make sure one thing that we are taking into consideration everything which is good for us, which is not good for us and which may lead us to more success.

Smart Lipo
http://www.universalgiving.org pamelahawley

I love this post! Chris, thank you for these wise words on evaluating life and goals. I appreciate your thoughtfulness and advice, especially on focus and priorities. In some ways, I think this is ultimately a question of balance–balancing priorities, balancing goals, balancing tasks so we can look at goals, balancing personal and professional lives…

At UniversalGiving, we try to encourage our team to have outside interests, and to share their goals. We know UniversalGiving can’t be everything for everyone. And so I love to hear about the other interests– how can we help further them? We’re all here to help each other. It can happen in so many ways. It's amazing how much it energizes an organization, and propels our vision forward. But most importantly, it honors the other person wholistically, just as we would all want to be honored.

Balance is a subject I've also written about extensively on my blog, if interested in reading more: http://tinyurl.com/yyby7j7 and http://tinyurl.com/y5to9cv

Chris, thank you again for this excellent post!

Sincerely,
Pamela Hawley
Founder and CEO
UniversalGiving™

phawley@universalgiving.org
http://www.universalgiving.org

Living and Giving blog
http://www.pamelahawley.wordpress.com
http://www.memorybits.co.uk memory stick

sometime we do need time out to take stock, re-evaluate, stop reacting and start creating again. I re-evaluate my plan and process. I am currently doing that right now.