For me, there are three big reasons for businesses to be blogging. The first one Tim Baxter just mentioned: Google loves blogs. A related benefit is that it helps create a pattern of discipline for adding new content on a regular basis. So many static websites were set up and abandoned. I know there are also plenty of abandoned blogs, but the idea that you’re not done once you’ve set up the blog – you have to keep writing now – makes a big difference.

The second reason is as prospective customers or clients become more net-savvy (and that’s already the case among younger businesspeople), they are expecting to find the companies they may do business with online. If you’re not there, they move on to the next competitor who is.

The third one is simple: you don’t have to wait for the webmaster to update your site anymore. Just log in and start communicating.

There are others (like getting to chat with interesting people like, say, Chris Brogan), but those are The Big Three I give to clients to get them thinking about converting to a business blog.

For me, there are three big reasons for businesses to be blogging. The first one Tim Baxter just mentioned: Google loves blogs. A related benefit is that it helps create a pattern of discipline for adding new content on a regular basis. So many static websites were set up and abandoned. I know there are also plenty of abandoned blogs, but the idea that you’re not done once you’ve set up the blog – you have to keep writing now – makes a big difference.

The second reason is as prospective customers or clients become more net-savvy (and that’s already the case among younger businesspeople), they are expecting to find the companies they may do business with online. If you’re not there, they move on to the next competitor who is.

The third one is simple: you don’t have to wait for the webmaster to update your site anymore. Just log in and start communicating.

There are others (like getting to chat with interesting people like, say, Chris Brogan), but those are The Big Three I give to clients to get them thinking about converting to a business blog.

As a web developer I always try to sell the idea of running a blog in tandem with a company’s main site. Sadly, but understandably this is usually seen as the web design guy try to make a bit more money.

Apart from the benefits you’ve already outlined, the absolute killer reason to have a blog in my opinion is because search engines love them. This is especially important for a new domain and website. What other way can you get a new site to be indexed by Google within 7 days?

And for all my enthusiasm about blogs I’ve only recently created a personal one, with a primary view to tie together all my ‘spaces’ into one handy base station. Oh and I used your old theme, so I’m glad to see you’ve changed it!

As a web developer I always try to sell the idea of running a blog in tandem with a company’s main site. Sadly, but understandably this is usually seen as the web design guy try to make a bit more money.

Apart from the benefits you’ve already outlined, the absolute killer reason to have a blog in my opinion is because search engines love them. This is especially important for a new domain and website. What other way can you get a new site to be indexed by Google within 7 days?

And for all my enthusiasm about blogs I’ve only recently created a personal one, with a primary view to tie together all my ‘spaces’ into one handy base station. Oh and I used your old theme, so I’m glad to see you’ve changed it!

If you mean freelance/consulting in general, there are some great blogs out there, like Web Worker Daily and Brazen Careerist and, um, um, Small Biz Survival and uh, hmm. Someone else jump in?

If you mean freelance/consulting in general, there are some great blogs out there, like Web Worker Daily and Brazen Careerist and, um, um, Small Biz Survival and uh, hmm. Someone else jump in?