Comments on: What the Tools Can Do

By: The Spaghetti Test: Internships In Social Media | seth simonds

The Spaghetti Test: Internships In Social Media | seth simonds — Thu, 01 Oct 2009 17:04:47 +0000

[...] strategy. (Yes, you need an exit strategy) If you want to learn something for free, read about it, learn how to use specific tools, connect with experts (be wary of the word “expert” in Twitter profiles), and discuss [...]

By: Best of the web: April - Nathalie Magniez* Next Generation Marketing

Best of the web: April - Nathalie Magniez* Next Generation Marketing — Thu, 30 Apr 2009 16:14:10 +0000

[...] Visit article [...]

By: Box Scores - April 6-12: Filling you in on the best from the blogs… | Deep Bench

Mon, 13 Apr 2009 05:37:38 +0000

[...] -“What the Tools Can Do” [...]

By: Skreubatron

Skreubatron — Wed, 08 Apr 2009 02:17:01 +0000

One of the main problems with some social media is just how long it takes to build it to a point where it’s usable. I don’t know how many times I have seen people promoting that they tweet. If it works and people sign up then great, 10 points. If not, you’re in the hole with a lot of wasted time!

By: Gab Goldenberg

Gab Goldenberg — Tue, 07 Apr 2009 17:06:13 +0000

I’d add some tips from personal experience.

1) Video is good for those things that are sensory, in particular. Hence food videos are good, mousepad videos… not so much.

2) ” Evaluate tools <– add possibilities+function here ” Make that, “evaluate existing tools” and search for synonymous descriptions of what you want on google (e.g. try the words ’script’ ‘clone’ ‘program’ ’software’ ‘download’ ‘tool’ and plural versions of those, in combination with problem keywords, solution keywords etc.

I’ve skipped this step before or only done a cursory search, which has led me to spend $1000s on custom programming, when the $30 out-of-the-box script could probably be customized for $100…

By: Simon Stapleton

Simon Stapleton — Tue, 07 Apr 2009 12:57:38 +0000

Great post Chris. I like the possibilities + function model.

One of the problems for most folks is filtering out the truth from the hype. We’re bombarded with ‘possibilities’ and also ‘benefits’ but ‘function’ requires research.

Thankfully, we have the blogosphere to support our research, even though it is tainted by the same hype. Find Authority bloggers! (That’s you, right!)

By: LA

LA — Mon, 06 Apr 2009 17:57:43 +0000

This post really sums up what I would like to be able to do for my companies/projects. Right now, we have two competing schools of thought:
- Be out there, everywhere: Some feel that having a presence on most of the social networking platforms gives us a chance to be noticed by more people.
- Possibilities & Function (as described above): I tend to think that knowing who we’re going to reach (there are a number of potential audiences for the companies I work for) and why we’re trying to reach them via social media will help us determine which tools to use and for what specific purposes.
I’m still working on pushing the latter, but this posting gives me a leg up in the board room, if you will. Thanks!

By: Darren Gorton

Darren Gorton — Mon, 06 Apr 2009 16:32:00 +0000

Chris, excellent post. You really make the point well and I also believe that whatever “solution” a company chooses should solve a real problem [or meet a need] – or fulfill a definite function, as you put it.

I wrote a bit about why business should be using social networking tools a little while ago which gave examples of how some of the more well-known social networking tools can solve business problems, which is how I see they could fulfill the function for businesses.

As for possibilities, well with the growth of online tools at the current rate, I am tempted to say the possibilities are endless :) Thanks for a great post.

By: Evaluating Social Media Tools » CA Communications Consultants Blog

Evaluating Social Media Tools » CA Communications Consultants Blog — Mon, 06 Apr 2009 15:11:10 +0000

[...] tools can do and how to better integrate them into your strategic purpose. He offers the formula Possibilities + Function as a way to evaluate these [...]

By: Anja Merret

Anja Merret — Mon, 06 Apr 2009 14:42:22 +0000

I think trial and testing are too often ignored. Jump in boots and all because it’s now so hot. Everybody is doing Twitter. So we have to as well. No testing, no trial application.