Comments on: What You Might Not Know About Personal Branding

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By: indiebusiness

indiebusiness — Thu, 30 Jul 2009 11:11:51 +0000

My take is this: The Media Is You. That's it in a nutshell. Build your brand by being your brand, and then by being your brand's most consistent and reliable media outlet. That way, you don't rely on anyone else to distribute for you. You have your own information distribution machine and then everything else is gravy.

By: Michael Senno

Michael Senno — Sat, 25 Jul 2009 23:39:00 +0000

Great post Chris, I agree distribution is absolutely king in the digital media world. Your brand needs to be where all the customers are because they will go where they want.

By: Mitch

Mitch — Fri, 24 Jul 2009 03:15:31 +0000

I subscribe to this idea of personal branding, and the concept of getting one thing down. However, with blogs, I guess it depends on what you think it is you're getting down.

As a for instance, I made it my goal to have 300 posts in the first year of my blog. I felt it was important to establish that I would be a blogger that was going to stick around. In my mind, that was my brand. However, when it comes to what I write about, I write on many things, and maybe I've gone after the wrong brand.

In any case, the idea of branding is still a very good one.

By: ChrisPerry

ChrisPerry — Sat, 18 Jul 2009 20:33:55 +0000

Chris, great article.

Distribution is definitely missing. I also find that the concept of branding is missing from Dan and other people's definitions of personal branding. Dan's definition, as you stated, is "Personal branding is the process of how we market ourselves to others." This is definitely a piece, but what comes before the marketing ourselves to others? What exactly about ourselves are we marketing? He never actually says how to brand yourself before you market yourself.

Personal branding is first identifying the unique and differentiating value that you can bring to an organization, team and/or project and then marketing and/or communicating it in a professionally memorable and consistent manner in all of your actions and outputs, both online and offline, to all current and prospective stakeholders in your career. Just marketing is image building without any foundation to hold up the framework you create.

Thanks for your insight on this, Chris!

By: katebrodock

katebrodock — Sat, 18 Jul 2009 00:23:02 +0000

Chris –

These are all really great insights, and I think a good addition to Dan's current Personal Branding definition. You could almost consider the definition that you quoted above as Personal Branding 1.0 (or maybe product development?), and your addition makes it Personal Branding 2.0 in today's world (which would include what we might consider new marketing, including facets of both traditional and online forms of marketing). By using outposts – blogs, social networks etc – you increase the channels of distribution for your brand, which you've (hopefully) worked so hard on. Without those channels, or without face-to-face networking events, conferences, content production etc, your Personal Brand has few legs to run on.

Cheers,
Kate