Comments on: What’s In a Name?

By: SEO company Buckinghamshire

SEO company Buckinghamshire — Mon, 05 Oct 2009 18:02:22 +0000

If you run a small business then you need to be a 'jack of all trades' and there is no single title that will represent this. Titles conjure up a variety of images and if you are unable to communicate well and form relationships with potential clients then no matter what the title, you'll not gain their respect and will not win their business!

By: SEO company Buckinghamshire

SEO company Buckinghamshire — Mon, 05 Oct 2009 13:02:22 +0000

By: dls

dls — Sun, 25 Jan 2009 02:16:15 +0000

I’ve been reading all the posts & comments & have been trying to come up with something like that myself without much success. How about this for answering the question; I’m a
blogging income entrepreneur.

Meaning I write & find affiliate/business ways to
make money online while blogging.

By: HACC :: blog :: A Time for Talk and a Time for Action

HACC :: blog :: A Time for Talk and a Time for Action — Fri, 09 Jan 2009 05:08:29 +0000

[...] I really like this post by Chris Brogan – What’s in a Name. [...]

By: A Time for Talk and a Time for Action-ø Internet Marketing 101ø

A Time for Talk and a Time for Action-ø Internet Marketing 101ø — Wed, 07 Jan 2009 07:02:51 +0000

[...] I really like this post by Chris Brogan – What’s in a Name. [...]

By: Latest Geek Links : Wesley Donehue

Latest Geek Links : Wesley Donehue — Sat, 03 Jan 2009 14:27:44 +0000

[...] Chris Brogan: What’s In a Name? [...]

By: My Biggest Pet Peeves of All Time

My Biggest Pet Peeves of All Time — Sat, 03 Jan 2009 03:47:36 +0000

[...] 10. Thinking of a great idea for a post only to read it on Problogger. Even worse is when that post was inspired by Chris Brogan. [...]

By: A Time for Talk and a Time for Action

A Time for Talk and a Time for Action — Sat, 03 Jan 2009 00:00:37 +0000

[...] really like this post by Chris Brogan – What’s in a Name. “You worry about [...]

By: Rick

Rick — Fri, 02 Jan 2009 17:20:25 +0000

I wear many hats in my office as well. I don’t think I would have it any other way. Knowing you have a job to do is great, however having many jobs to do – along side the ability to develop ideas and create new projects – is my preferred way to work.

Great post.

By: Gabriel Rossi

Gabriel Rossi — Fri, 02 Jan 2009 16:50:56 +0000

Prospects do care about what we are called because they have too many choices to consider. Isn’t time a precious thing nowadays? We need shortcuts!

The ideal name starts the positioning process, sets up a communications premise and links directly to a selling proposition. A good name is different, easy to spell, easy to pronounce, a springboard to good graphics and advertising, brief (no more than four syllables), appropriate (but not merely descriptive), and legally defensible

Furthermore, we (humans) tend to do business to whom we trust and admire. In this case, trust is directely related to specialization. You can only communicate your focus by transmitting consistent branding signals. The name of your brand is one of them.

Surely, there’s a lot of importance in a name.