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	<title>Comments on: Whats In It For Me</title>
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	<link>http://www.chrisbrogan.com/whats-in-it-for-me/</link>
	<description>Learn How Human Business Works - Beyond Social Media</description>
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		<title>By: Anonymous</title>
		<link>http://www.chrisbrogan.com/whats-in-it-for-me/comment-page-1/#comment-322658</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Sun, 23 Oct 2011 20:07:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2608#comment-322658</guid>
		<description>my classmate&#039;s sister-in-law makes $84 hourly on the laptop. She has been fired for 7 months but last month her income was $9078 just working on the laptop for a few hours. Go to this site NuttyRich.cöm</description>
		<content:encoded><![CDATA[<p>my classmate&#8217;s sister-in-law makes $84 hourly on the laptop. She has been fired for 7 months but last month her income was $9078 just working on the laptop for a few hours. Go to this site NuttyRich.cöm</p>
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		<title>By: Anonymous</title>
		<link>http://www.chrisbrogan.com/whats-in-it-for-me/comment-page-1/#comment-322655</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Sun, 23 Oct 2011 20:06:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2608#comment-322655</guid>
		<description>my classmate&#039;s sister-in-law makes $84 hourly on the laptop. She has been fired for 7 months but last month her income was $9078 just working on the laptop for a few hours. Go to this site NuttyRich.cöm</description>
		<content:encoded><![CDATA[<p>my classmate&#8217;s sister-in-law makes $84 hourly on the laptop. She has been fired for 7 months but last month her income was $9078 just working on the laptop for a few hours. Go to this site NuttyRich.cöm</p>
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	</item>
	<item>
		<title>By: The Zappos Way of Making Buying Easier &#124; My Blog</title>
		<link>http://www.chrisbrogan.com/whats-in-it-for-me/comment-page-1/#comment-322637</link>
		<dc:creator>The Zappos Way of Making Buying Easier &#124; My Blog</dc:creator>
		<pubDate>Sun, 23 Oct 2011 15:20:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2608#comment-322637</guid>
		<description>[...] Whats In It For Me [...]</description>
		<content:encoded><![CDATA[<p>[...] Whats In It For Me [...]</p>
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	<item>
		<title>By: youtube downloader</title>
		<link>http://www.chrisbrogan.com/whats-in-it-for-me/comment-page-1/#comment-288475</link>
		<dc:creator>youtube downloader</dc:creator>
		<pubDate>Tue, 07 Dec 2010 13:12:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2608#comment-288475</guid>
		<description>To that end, make your blogs/presentations/podcasts/whatevers such that it starts out pretty early showing the answer to that question.</description>
		<content:encoded><![CDATA[<p>To that end, make your blogs/presentations/podcasts/whatevers such that it starts out pretty early showing the answer to that question.</p>
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	<item>
		<title>By: Lacy</title>
		<link>http://www.chrisbrogan.com/whats-in-it-for-me/comment-page-1/#comment-126512</link>
		<dc:creator>Lacy</dc:creator>
		<pubDate>Tue, 24 Jun 2008 17:39:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2608#comment-126512</guid>
		<description>I agree with this post to a certain extent.  Personally, I read blogs in order to gain some insight, or become educated in some way.  So technically yes, I think, &quot;What&#039;s in it for me?&quot;  But more along the lines of, what can this person teach me?  It seems a bit less selfish when you think of it like that.</description>
		<content:encoded><![CDATA[<p>I agree with this post to a certain extent.  Personally, I read blogs in order to gain some insight, or become educated in some way.  So technically yes, I think, &#8220;What&#8217;s in it for me?&#8221;  But more along the lines of, what can this person teach me?  It seems a bit less selfish when you think of it like that.</p>
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		<title>By: Lacy</title>
		<link>http://www.chrisbrogan.com/whats-in-it-for-me/comment-page-1/#comment-247467</link>
		<dc:creator>Lacy</dc:creator>
		<pubDate>Tue, 24 Jun 2008 17:39:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2608#comment-247467</guid>
		<description>I agree with this post to a certain extent.  Personally, I read blogs in order to gain some insight, or become educated in some way.  So technically yes, I think, &quot;What&#039;s in it for me?&quot;  But more along the lines of, what can this person teach me?  It seems a bit less selfish when you think of it like that.</description>
		<content:encoded><![CDATA[<p>I agree with this post to a certain extent.  Personally, I read blogs in order to gain some insight, or become educated in some way.  So technically yes, I think, &#8220;What&#8217;s in it for me?&#8221;  But more along the lines of, what can this person teach me?  It seems a bit less selfish when you think of it like that.</p>
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		<title>By: travis st.denis</title>
		<link>http://www.chrisbrogan.com/whats-in-it-for-me/comment-page-1/#comment-126458</link>
		<dc:creator>travis st.denis</dc:creator>
		<pubDate>Tue, 24 Jun 2008 04:26:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2608#comment-126458</guid>
		<description>while i can accept that from a certain standpoint, i don&#039;t think it is universal. for many, the blog is a form of expression, much like an artist&#039;s painting, a musician&#039;s song or a director&#039;s movie. depending on your blog&#039;s objectives, the audience&#039;s role is different. the blog as art (a stretch?) is simply an outlet for the author&#039;s creative energy. the audience is secondary to simply expressing themselves.</description>
		<content:encoded><![CDATA[<p>while i can accept that from a certain standpoint, i don&#8217;t think it is universal. for many, the blog is a form of expression, much like an artist&#8217;s painting, a musician&#8217;s song or a director&#8217;s movie. depending on your blog&#8217;s objectives, the audience&#8217;s role is different. the blog as art (a stretch?) is simply an outlet for the author&#8217;s creative energy. the audience is secondary to simply expressing themselves.</p>
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	<item>
		<title>By: travis st.denis</title>
		<link>http://www.chrisbrogan.com/whats-in-it-for-me/comment-page-1/#comment-247466</link>
		<dc:creator>travis st.denis</dc:creator>
		<pubDate>Tue, 24 Jun 2008 04:26:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2608#comment-247466</guid>
		<description>while i can accept that from a certain standpoint, i don&#039;t think it is universal. for many, the blog is a form of expression, much like an artist&#039;s painting, a musician&#039;s song or a director&#039;s movie. depending on your blog&#039;s objectives, the audience&#039;s role is different. the blog as art (a stretch?) is simply an outlet for the author&#039;s creative energy. the audience is secondary to simply expressing themselves.</description>
		<content:encoded><![CDATA[<p>while i can accept that from a certain standpoint, i don&#8217;t think it is universal. for many, the blog is a form of expression, much like an artist&#8217;s painting, a musician&#8217;s song or a director&#8217;s movie. depending on your blog&#8217;s objectives, the audience&#8217;s role is different. the blog as art (a stretch?) is simply an outlet for the author&#8217;s creative energy. the audience is secondary to simply expressing themselves.</p>
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	<item>
		<title>By: Josh Klein</title>
		<link>http://www.chrisbrogan.com/whats-in-it-for-me/comment-page-1/#comment-126457</link>
		<dc:creator>Josh Klein</dc:creator>
		<pubDate>Tue, 24 Jun 2008 04:21:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2608#comment-126457</guid>
		<description>Absolutely, Chris. That&#039;s why it&#039;s so important to be clear about the value you&#039;re presenting upfront. It&#039;s the executive summary and the headline that grabs you by the collar.

Not just the presentation, but the substance too. The reason there is no need to get upset about the apparent selfishness of content consumers is that it isn&#039;t a simple zero-sum game. Where I gain value from consuming your content, you gain value from my consumption of it. Through this exchange, we literally manufacture value that did not previously exist. In sum, what&#039;s beautiful about the whole thing is that our &quot;selfishness&quot; slowly leads us collectively forward.</description>
		<content:encoded><![CDATA[<p>Absolutely, Chris. That&#8217;s why it&#8217;s so important to be clear about the value you&#8217;re presenting upfront. It&#8217;s the executive summary and the headline that grabs you by the collar.</p>
<p>Not just the presentation, but the substance too. The reason there is no need to get upset about the apparent selfishness of content consumers is that it isn&#8217;t a simple zero-sum game. Where I gain value from consuming your content, you gain value from my consumption of it. Through this exchange, we literally manufacture value that did not previously exist. In sum, what&#8217;s beautiful about the whole thing is that our &#8220;selfishness&#8221; slowly leads us collectively forward.</p>
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	<item>
		<title>By: Josh Klein</title>
		<link>http://www.chrisbrogan.com/whats-in-it-for-me/comment-page-1/#comment-247465</link>
		<dc:creator>Josh Klein</dc:creator>
		<pubDate>Tue, 24 Jun 2008 04:21:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2608#comment-247465</guid>
		<description>Absolutely, Chris. That&#039;s why it&#039;s so important to be clear about the value you&#039;re presenting upfront. It&#039;s the executive summary and the headline that grabs you by the collar.

Not just the presentation, but the substance too. The reason there is no need to get upset about the apparent selfishness of content consumers is that it isn&#039;t a simple zero-sum game. Where I gain value from consuming your content, you gain value from my consumption of it. Through this exchange, we literally manufacture value that did not previously exist. In sum, what&#039;s beautiful about the whole thing is that our &quot;selfishness&quot; slowly leads us collectively forward.</description>
		<content:encoded><![CDATA[<p>Absolutely, Chris. That&#8217;s why it&#8217;s so important to be clear about the value you&#8217;re presenting upfront. It&#8217;s the executive summary and the headline that grabs you by the collar.</p>
<p>Not just the presentation, but the substance too. The reason there is no need to get upset about the apparent selfishness of content consumers is that it isn&#8217;t a simple zero-sum game. Where I gain value from consuming your content, you gain value from my consumption of it. Through this exchange, we literally manufacture value that did not previously exist. In sum, what&#8217;s beautiful about the whole thing is that our &#8220;selfishness&#8221; slowly leads us collectively forward.</p>
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