When Not to Sell Me Something

salesmen Don’t sell me something when I haven’t even bought the first something. Don’t sell when I haven’t really even come into your shop. Don’t sell me the bigger picture when I haven’t even bought the handshake.

Something about the way sales and marketing folks use the web that needs correcting: the whole relationship map.

I’m not sold just because we connected. If I’ve “friended” you on Facebook, that’s not when to pitch me. If I’ve followed you on Twitter, that’s not when to auto-tweet me a direct message about your blog. If I’ve come to your blog, don’t overlay a big fat ad pushing me into your sales funnel.

In relationship terms, I’m reaching out to shake your hand and you’re trying to put your tongue in my mouth.

No thanks.

Photo credit, IMorpheus

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  • http://godrops.com Jason

    >you’re trying to put your tongue in my mouth.

    Depending on how good the facebook profile pictures look, this could actually be a good thing…

  • http://chrisbrogan.com chrisbrogan

    @Wesley – same as Dave- if you can’t endure the Google reader Adsense ad that goes with my blog post, unsubscribe. I put out free shit all the time, every day, and if you’re offended by the ad, the easiest way to stop seeing it is to opt out.

    If you somehow equate that with the post, that’s brilliant. You’ve completely and utterly uncovered the meaning of my blog post.

  • http://chrisbrogan.com chrisbrogan

    @Wesley – same as Dave- if you can’t endure the Google reader Adsense ad that goes with my blog post, unsubscribe. I put out free shit all the time, every day, and if you’re offended by the ad, the easiest way to stop seeing it is to opt out.

    If you somehow equate that with the post, that’s brilliant. You’ve completely and utterly uncovered the meaning of my blog post.

  • http://chrisbrogan.com chrisbrogan

    @Wesley – same as Dave- if you can’t endure the Google reader Adsense ad that goes with my blog post, unsubscribe. I put out free shit all the time, every day, and if you’re offended by the ad, the easiest way to stop seeing it is to opt out.

    If you somehow equate that with the post, that’s brilliant. You’ve completely and utterly uncovered the meaning of my blog post.

  • http://www.debworks.com deb

    as always, I agree. I have no problem with people trying to sell me something. I can ignore them online. or unfollow them. here’s hoping I’m not trying to sell someone when I should be shaking their hand!

  • http://www.debworks.com deb

    as always, I agree. I have no problem with people trying to sell me something. I can ignore them online. or unfollow them. here’s hoping I’m not trying to sell someone when I should be shaking their hand!

  • http://www.debworks.com deb

    as always, I agree. I have no problem with people trying to sell me something. I can ignore them online. or unfollow them. here’s hoping I’m not trying to sell someone when I should be shaking their hand!

  • http://www.mindspring.com/~dbholzel David H.

    Sounds like it was a bad day.

  • http://www.mindspring.com/~dbholzel David H.

    Sounds like it was a bad day.

  • http://www.mindspring.com/~dbholzel David H.

    Sounds like it was a bad day.

  • http://wesleyism.com Wesley

    Thanks for the tip. There’s nothing wrong with advertising but it works both ways. It’s hypocritical to moan about people advertising to you when you’re doing the same to others all the time, and sometimes even not being upfront about doing it (like with some of your book “reviews,” which in reality are just ads).

    I haven’t bought the first something either. And you have to get them into the store somehow. And, it’s annoying to buy something then have the seller keep trying to sell you more.

    You don’t “put out free shit.” You don’t just want to help people with this blog. You want more and you know it. I’m not saying there’s anything wrong with that, but the goal of your blog is fame and money, whether through advertising or through the clients it gets you.

    “The easiest way to stop seeing it is to opt out.” Well, take your own advice. Whoever is selling to you, opt out. Don’t send friend requests to people on Facebook if it annoys you that much. Don’t follow people on Twitter if you don’t want an automated 140 character direct message from them. It works both ways.

  • http://wesleyism.com Wesley

    Thanks for the tip. There’s nothing wrong with advertising but it works both ways. It’s hypocritical to moan about people advertising to you when you’re doing the same to others all the time, and sometimes even not being upfront about doing it (like with some of your book “reviews,” which in reality are just ads).

    I haven’t bought the first something either. And you have to get them into the store somehow. And, it’s annoying to buy something then have the seller keep trying to sell you more.

    You don’t “put out free shit.” You don’t just want to help people with this blog. You want more and you know it. I’m not saying there’s anything wrong with that, but the goal of your blog is fame and money, whether through advertising or through the clients it gets you.

    “The easiest way to stop seeing it is to opt out.” Well, take your own advice. Whoever is selling to you, opt out. Don’t send friend requests to people on Facebook if it annoys you that much. Don’t follow people on Twitter if you don’t want an automated 140 character direct message from them. It works both ways.

  • http://wesleyism.com Wesley

    Thanks for the tip. There’s nothing wrong with advertising but it works both ways. It’s hypocritical to moan about people advertising to you when you’re doing the same to others all the time, and sometimes even not being upfront about doing it (like with some of your book “reviews,” which in reality are just ads).

    I haven’t bought the first something either. And you have to get them into the store somehow. And, it’s annoying to buy something then have the seller keep trying to sell you more.

    You don’t “put out free shit.” You don’t just want to help people with this blog. You want more and you know it. I’m not saying there’s anything wrong with that, but the goal of your blog is fame and money, whether through advertising or through the clients it gets you.

    “The easiest way to stop seeing it is to opt out.” Well, take your own advice. Whoever is selling to you, opt out. Don’t send friend requests to people on Facebook if it annoys you that much. Don’t follow people on Twitter if you don’t want an automated 140 character direct message from them. It works both ways.

  • http://www.journeysnearandfar.com Melody

    Great post, Chris! Good analogy, and right to the point.

  • http://www.journeysnearandfar.com Melody

    Great post, Chris! Good analogy, and right to the point.

  • http://www.journeysnearandfar.com Melody

    Great post, Chris! Good analogy, and right to the point.

  • http://www.UberRealty.com Jim Whatley

    thanks for not kissing Us.

  • http://www.UberRealty.com Jim Whatley

    thanks for not kissing Us.

  • http://www.UberRealty.com Jim Whatley

    thanks for not kissing Us.

  • http://deniseleeporter.net Denise

    Great point, on the other hand if we weren’t all either buyers or sellers we would all get off the internet and watch TV instead I think. Life s about choice, and you and I can choose to ignore the sellers whose products do not appeal to us, without of course denying them the right to make the offer.

  • http://deniseleeporter.net Denise

    Great point, on the other hand if we weren’t all either buyers or sellers we would all get off the internet and watch TV instead I think. Life s about choice, and you and I can choose to ignore the sellers whose products do not appeal to us, without of course denying them the right to make the offer.

  • http://pointlessbanter.net kevin

    I guess I shouldn’t have undone your pants at blog world expo

  • http://pointlessbanter.net kevin

    I guess I shouldn’t have undone your pants at blog world expo

  • http://deniseleeporter.net Denise

    Great point, on the other hand if we weren’t all either buyers or sellers we would all get off the internet and watch TV instead I think. Life s about choice, and you and I can choose to ignore the sellers whose products do not appeal to us, without of course denying them the right to make the offer.

  • http://pointlessbanter.net kevin

    I guess I shouldn’t have undone your pants at blog world expo

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  • http://www.onechristbody.com tyler

    I like the phrase “Don’t sell me the bigger picture when I haven’t even bought the handshake.”

  • http://www.onechristbody.com tyler

    I like the phrase “Don’t sell me the bigger picture when I haven’t even bought the handshake.”

  • http://www.onechristbody.com tyler

    I like the phrase “Don’t sell me the bigger picture when I haven’t even bought the handshake.”

  • http://www.wearesocial.net/ Robin Grant

    Perhaps Seth Godin needs to republish Permission Marketing, re-framed for the age of social media….

  • http://www.wearesocial.net/ Robin Grant

    Perhaps Seth Godin needs to republish Permission Marketing, re-framed for the age of social media….

  • http://www.wearesocial.net/ Robin Grant

    Perhaps Seth Godin needs to republish Permission Marketing, re-framed for the age of social media….

  • http://www.ritashouse.com Rita

    Great job! Once you’ve been sucked into the funnel you find yourself swirling around with all their jv’s too. You wrote exactly what many of us feel.

  • http://www.ritashouse.com Rita

    Great job! Once you’ve been sucked into the funnel you find yourself swirling around with all their jv’s too. You wrote exactly what many of us feel.

  • http://www.ritashouse.com Rita

    Great job! Once you’ve been sucked into the funnel you find yourself swirling around with all their jv’s too. You wrote exactly what many of us feel.

  • http://chrismarsden.com Chris Marsden

    I think this is a bit of a balancing act, both in “real” life and social media. I have resisted using a DM autoresponder simply because I know it isn’t real and so do the people who get it from me. But I also never hand my business card to people who aren’t interested in connecting further. Relationships should happen naturally. If I add something of value, they will dig deeper. Whether its meeting a girl (back when I was single), building a business contact, or connecting via social media.

  • http://chrismarsden.com Chris Marsden

    I think this is a bit of a balancing act, both in “real” life and social media. I have resisted using a DM autoresponder simply because I know it isn’t real and so do the people who get it from me. But I also never hand my business card to people who aren’t interested in connecting further. Relationships should happen naturally. If I add something of value, they will dig deeper. Whether its meeting a girl (back when I was single), building a business contact, or connecting via social media.

  • http://chrismarsden.com Chris Marsden

    I think this is a bit of a balancing act, both in “real” life and social media. I have resisted using a DM autoresponder simply because I know it isn’t real and so do the people who get it from me. But I also never hand my business card to people who aren’t interested in connecting further. Relationships should happen naturally. If I add something of value, they will dig deeper. Whether its meeting a girl (back when I was single), building a business contact, or connecting via social media.

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  • http://davefleet.com davefleet

    @Chris – you know I heart ya, big guy. The fact that you’re constantly not selling is the reason I like to rib you on posts like this :)

    Oh, and @ed – classy. Very classy.

  • http://davefleet.com davefleet

    @Chris – you know I heart ya, big guy. The fact that you’re constantly not selling is the reason I like to rib you on posts like this :)

    Oh, and @ed – classy. Very classy.

  • http://davefleet.com Dave Fleet

    @Chris – you know I heart ya, big guy. The fact that you’re constantly not selling is the reason I like to rib you on posts like this :)

    Oh, and @ed – classy. Very classy.

  • http://www.InnovativeEconomy.com Shane

    As a result of struggling with this post for a week now, I have removed the link from my autoDM on twitter and disabled my pop-up newsletter prompt.

    Bottom line: The imagery of making out with you was just too unsettling.

    I hope there is an effective way to achieve the same results because I don’t want to have to pick between the imagery and the money. Sort of seems like I lose either way.

  • http://www.InnovativeEconomy.com Shane

    As a result of struggling with this post for a week now, I have removed the link from my autoDM on twitter and disabled my pop-up newsletter prompt.

    Bottom line: The imagery of making out with you was just too unsettling.

    I hope there is an effective way to achieve the same results because I don’t want to have to pick between the imagery and the money. Sort of seems like I lose either way.

  • http://www.InnovativeEconomy.com Shane

    As a result of struggling with this post for a week now, I have removed the link from my autoDM on twitter and disabled my pop-up newsletter prompt.

    Bottom line: The imagery of making out with you was just too unsettling.

    I hope there is an effective way to achieve the same results because I don’t want to have to pick between the imagery and the money. Sort of seems like I lose either way.

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  • http://blogs.wolfpawroad.com LoneWolf

    I have to agree that the high pressure sales approach is offensive. Make the introduction and then let me come looking for what you can offer.

    And I think that an RSS feed or e-mail subscription to a blog is a much different animal than following on Twitter or Facebook — you signed up for the feed knowing that the blog was promoting something so you’ve got to expect some selling there.

  • http://blogs.wolfpawroad.com LoneWolf

    I have to agree that the high pressure sales approach is offensive. Make the introduction and then let me come looking for what you can offer.

    And I think that an RSS feed or e-mail subscription to a blog is a much different animal than following on Twitter or Facebook — you signed up for the feed knowing that the blog was promoting something so you’ve got to expect some selling there.

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