Comments on: When Should You Use Your Own Language

By: How to Get Your Ideas Accepted, Easily | State of Mind Coaching & Training

Sat, 06 Mar 2010 05:45:49 +0000

[...] This isn’t the first time I have touched on framing/re-framing, but it’s worth repeating a different way. Fit this concept into the idea of framing your ideas in a story before you bring up the point of the story. And, better yet, use it in your marketing messages! [...]

By: jeux

jeux — Tue, 10 Nov 2009 12:35:30 +0000

This is brilliant. Its true that if you are posting any blog on any product or any sub-product then they have to put them name also like “The Tipping Point of Professional Baseball,” then blogger have to invoked Malcolm Gladwell.”..

By: Timberland shoes

Timberland shoes — Sun, 18 Oct 2009 23:12:23 +0000

I can't agree more.

By: gouggnow

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By: Designer Lingerie

Designer Lingerie — Thu, 08 Oct 2009 06:51:47 +0000

Hi yup! Its one of the creative and very cool post,I'm very thankful to you that U share this post with us.Thanks for the innovative one.

By: Elizabeth Cottrell

Elizabeth Cottrell — Sat, 03 Oct 2009 23:37:15 +0000

If the language enhances the clarity of the message to the intended listener, and there is no intentional claim to originality of a term or violation of a copyright, does it really matter whose language it is?

By: Will Sloan

Will Sloan — Thu, 01 Oct 2009 20:43:31 +0000

When I first read this I saw “When Should You Use Your Own Luggage” and couldn't figure out where this was going until I reread the title. I typically use my own my own luggage for all required occasions. Language on the other hand, I'm not so sure what my language is yet. In the meantime, I like what you have to say so I'll speak it. ;)

By: tabithadunn

tabithadunn — Thu, 01 Oct 2009 15:54:05 +0000

I love the shared language concept. Part of the reason I love it is because it allows us to share a more complicated concept in short hand. Another reason is the connections the usage of those shared terms make. Good stuff, Chris!

By: danballard

danballard — Thu, 01 Oct 2009 15:50:37 +0000

Creating tag lines by drafting in the wake of others does evolve the language. Which, for society, is a good thing. The person breaking through the waves, though, often becomes annoyed and ... sues. Ugh.

Trademark litigators live -- and thrive -- in this turbulence. You creative types need to know how that dispute will be resolved. Not the outcome, mind you, just how our system thinks through smoothing the waters. A good court case that clearly explains the process is at http://bit.ly/1mXfSJ . Start at page 8.

Twitter @dnball

By: Melanie Morris

Melanie Morris — Thu, 01 Oct 2009 13:18:41 +0000

As a marketer for a hospice, I'd like to share the value of borrowing another brand's slogan by sharing this short story.
We interviewed an elderly patient as she gave a testimonial on the care she receives from her hospice aide. She said she's “always in good hands with Marliss”.
What had been a somber conversation immediately turned to laughter and when we educate about hospice, we can always use a chuckle.
I will use this story as I continue to educate on the benefits that hospice care brings to the terminally ill to show the human side.