Comments on: When Will the Volume Game Turn Down? http://www.chrisbrogan.com/when-will-the-volume-game-turn-down/ Learn How Human Business Works - Beyond Social Media Fri, 10 Feb 2012 12:25:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Paula Lee Bright http://www.chrisbrogan.com/when-will-the-volume-game-turn-down/comment-page-3/#comment-286599 Paula Lee Bright Wed, 24 Nov 2010 14:16:00 +0000 http://www.chrisbrogan.com/?p=3012#comment-286599 Seeing Apple in so many places reinforces my belief that it's valued by many "in the know," and that it's a household trusted name as a provider of quality. If we didn't see so many Apples in movies and the Apple logo in [an airport] it might drift from our minds, and not be there when we finally need a computer replacerd. But hey. I'm a novice to this. That's just my immediate response. Now I'll go below and see what the REAL people think! ;) Seeing Apple in so many places reinforces my belief that it’s valued by many “in the know,” and that it’s a household trusted name as a provider of quality.

If we didn’t see so many Apples in movies and the Apple logo in [an airport] it might drift from our minds, and not be there when we finally need a computer replacerd.

But hey. I’m a novice to this. That’s just my immediate response.

Now I’ll go below and see what the REAL people think! ;)

]]> By: sesli chat http://www.chrisbrogan.com/when-will-the-volume-game-turn-down/comment-page-3/#comment-214564 sesli chat Sat, 03 Jul 2010 18:17:10 +0000 http://www.chrisbrogan.com/?p=3012#comment-214564 Sponsoring is not direct marketing. There is no short term ROI. It involves brand recognition and benevolence, both long term investments. In the online world we expect immediate results but in the brick and mortar world I'm sure they are hoping that someday when a consumer has to make a choice between two vendors the buyer will remember the feeling back when they were given something for free and will then pay their dues. Think of it like social media marketing where the gift is an investment in relationships. Sponsoring is not direct marketing. There is no short term ROI. It involves brand recognition and benevolence, both long term investments. In the online world we expect immediate results but in the brick and mortar world I'm sure they are hoping that someday when a consumer has to make a choice between two vendors the buyer will remember the feeling back when they were given something for free and will then pay their dues. Think of it like social media marketing where the gift is an investment in relationships.

]]> By: Rownaldo http://www.chrisbrogan.com/when-will-the-volume-game-turn-down/comment-page-3/#comment-154132 Rownaldo Mon, 29 Dec 2008 10:45:52 +0000 http://www.chrisbrogan.com/?p=3012#comment-154132 Heads up, don't be a victim of identiy theft - Panda Internet Security 2009 is selling for $20 when it usually sells for $80. It will protect you from over 2 million viruses, spyware and rootkits and has a web filter for the kids. This deal is only good until December 31st http://www.tinyurl.com/a3cyw6 Heads up, don’t be a victim of identiy theft – Panda Internet Security 2009 is selling for $20 when it usually sells for $80. It will protect you from over 2 million viruses, spyware and rootkits and has a web filter for the kids. This deal is only good until December 31st

http://www.tinyurl.com/a3cyw6

]]> By: Rownaldo http://www.chrisbrogan.com/when-will-the-volume-game-turn-down/comment-page-3/#comment-260382 Rownaldo Mon, 29 Dec 2008 10:45:00 +0000 http://www.chrisbrogan.com/?p=3012#comment-260382 Heads up, don't be a victim of identiy theft - Panda Internet Security 2009 is selling for $20 when it usually sells for $80. It will protect you from over 2 million viruses, spyware and rootkits and has a web filter for the kids. This deal is only good until December 31st http://www.tinyurl.com/a3cyw6 Heads up, don’t be a victim of identiy theft – Panda Internet Security 2009 is selling for $20 when it usually sells for $80. It will protect you from over 2 million viruses, spyware and rootkits and has a web filter for the kids. This deal is only good until December 31st

http://www.tinyurl.com/a3cyw6

]]> By: Tk Ogun http://www.chrisbrogan.com/when-will-the-volume-game-turn-down/comment-page-3/#comment-154022 Tk Ogun Mon, 29 Dec 2008 03:39:10 +0000 http://www.chrisbrogan.com/?p=3012#comment-154022 I agree with Michelle Kostya traditional advertising works over time and is used to reinforce the message of the brand. It's hard to measure it's effectiveness, but it does work. I may not buy something from Samsung immediately because of the charging station, but it does have an impression on me. Tk Ogun 2505 Studios.com I agree with Michelle Kostya traditional advertising works over time and is used to reinforce the message of the brand. It’s hard to measure it’s effectiveness, but it does work. I may not buy something from Samsung immediately because of the charging station, but it does have an impression on me.
Tk Ogun
2505 Studios.com

]]> By: Tk Ogun http://www.chrisbrogan.com/when-will-the-volume-game-turn-down/comment-page-3/#comment-260381 Tk Ogun Mon, 29 Dec 2008 03:39:00 +0000 http://www.chrisbrogan.com/?p=3012#comment-260381 I agree with Michelle Kostya traditional advertising works over time and is used to reinforce the message of the brand. It's hard to measure it's effectiveness, but it does work. I may not buy something from Samsung immediately because of the charging station, but it does have an impression on me. Tk Ogun 2505 Studios.com I agree with Michelle Kostya traditional advertising works over time and is used to reinforce the message of the brand. It’s hard to measure it’s effectiveness, but it does work. I may not buy something from Samsung immediately because of the charging station, but it does have an impression on me.
Tk Ogun
2505 Studios.com

]]> By: Kelley http://www.chrisbrogan.com/when-will-the-volume-game-turn-down/comment-page-3/#comment-153526 Kelley Thu, 25 Dec 2008 18:47:44 +0000 http://www.chrisbrogan.com/?p=3012#comment-153526 Here's the thing: If your company is not advertising or sponsoring things like wifi in airports, bus stations, convention centers, etc, then some other company will be. And you want to be top of mind when a consumer discovers a need for something. Example: I am in the market for car insurance. I have always been on my parents policy, but now need to get my own. I immediatly thought of Geico. Why? Probably because I have seen at least 200 of their ads. I have seen TV advertisements, heard them on the radio, seen billboards, they have sponsored sports events and on and on. As a marketer who focuses solely on lead generation (as opposed to marcomm or PR), I understand the need to track ROI of campaigns. However, I also understand the need to have your brand top of mind in consumers' heads - which may have to be accomplished with such methods as billboards, ads on the sides of NYC busses or on the tray tables of airplane seats. Do you agree? Here’s the thing: If your company is not advertising or sponsoring things like wifi in airports, bus stations, convention centers, etc, then some other company will be. And you want to be top of mind when a consumer discovers a need for something. Example: I am in the market for car insurance. I have always been on my parents policy, but now need to get my own. I immediatly thought of Geico. Why? Probably because I have seen at least 200 of their ads. I have seen TV advertisements, heard them on the radio, seen billboards, they have sponsored sports events and on and on. As a marketer who focuses solely on lead generation (as opposed to marcomm or PR), I understand the need to track ROI of campaigns. However, I also understand the need to have your brand top of mind in consumers’ heads – which may have to be accomplished with such methods as billboards, ads on the sides of NYC busses or on the tray tables of airplane seats. Do you agree?

]]> By: Kelley http://www.chrisbrogan.com/when-will-the-volume-game-turn-down/comment-page-3/#comment-260380 Kelley Thu, 25 Dec 2008 18:47:00 +0000 http://www.chrisbrogan.com/?p=3012#comment-260380 Here's the thing: If your company is not advertising or sponsoring things like wifi in airports, bus stations, convention centers, etc, then some other company will be. And you want to be top of mind when a consumer discovers a need for something. Example: I am in the market for car insurance. I have always been on my parents policy, but now need to get my own. I immediatly thought of Geico. Why? Probably because I have seen at least 200 of their ads. I have seen TV advertisements, heard them on the radio, seen billboards, they have sponsored sports events and on and on. As a marketer who focuses solely on lead generation (as opposed to marcomm or PR), I understand the need to track ROI of campaigns. However, I also understand the need to have your brand top of mind in consumers' heads - which may have to be accomplished with such methods as billboards, ads on the sides of NYC busses or on the tray tables of airplane seats. Do you agree? Here’s the thing: If your company is not advertising or sponsoring things like wifi in airports, bus stations, convention centers, etc, then some other company will be. And you want to be top of mind when a consumer discovers a need for something. Example: I am in the market for car insurance. I have always been on my parents policy, but now need to get my own. I immediatly thought of Geico. Why? Probably because I have seen at least 200 of their ads. I have seen TV advertisements, heard them on the radio, seen billboards, they have sponsored sports events and on and on. As a marketer who focuses solely on lead generation (as opposed to marcomm or PR), I understand the need to track ROI of campaigns. However, I also understand the need to have your brand top of mind in consumers’ heads – which may have to be accomplished with such methods as billboards, ads on the sides of NYC busses or on the tray tables of airplane seats. Do you agree?

]]> By: Jeff Scott http://www.chrisbrogan.com/when-will-the-volume-game-turn-down/comment-page-3/#comment-153463 Jeff Scott Thu, 25 Dec 2008 05:02:29 +0000 http://www.chrisbrogan.com/?p=3012#comment-153463 Sponsoring is not direct marketing. There is no short term ROI. It involves brand recognition and benevolence, both long term investments. In the online world we expect immediate results but in the brick and mortar world I'm sure they are hoping that someday when a consumer has to make a choice between two vendors the buyer will remember the feeling back when they were given something for free and will then pay their dues. Think of it like social media marketing where the gift is an investment in relationships. Sponsoring is not direct marketing. There is no short term ROI. It involves brand recognition and benevolence, both long term investments. In the online world we expect immediate results but in the brick and mortar world I’m sure they are hoping that someday when a consumer has to make a choice between two vendors the buyer will remember the feeling back when they were given something for free and will then pay their dues. Think of it like social media marketing where the gift is an investment in relationships.

]]> By: Jeff Scott http://www.chrisbrogan.com/when-will-the-volume-game-turn-down/comment-page-3/#comment-260379 Jeff Scott Thu, 25 Dec 2008 05:02:00 +0000 http://www.chrisbrogan.com/?p=3012#comment-260379 Sponsoring is not direct marketing. There is no short term ROI. It involves brand recognition and benevolence, both long term investments. In the online world we expect immediate results but in the brick and mortar world I'm sure they are hoping that someday when a consumer has to make a choice between two vendors the buyer will remember the feeling back when they were given something for free and will then pay their dues. Think of it like social media marketing where the gift is an investment in relationships. Sponsoring is not direct marketing. There is no short term ROI. It involves brand recognition and benevolence, both long term investments. In the online world we expect immediate results but in the brick and mortar world I’m sure they are hoping that someday when a consumer has to make a choice between two vendors the buyer will remember the feeling back when they were given something for free and will then pay their dues. Think of it like social media marketing where the gift is an investment in relationships.

]]>