Stating the obvious,”fresh ice cream” is actually a copywriting technique when used cleverly, will actually boost sales. If this ice cream company has been selling ice cream since 1934, then they’re definitely doing something right.

I’d only be concerned if their slogan read, “Serving fresh ice cream from 1934″.

Stating the obvious,”fresh ice cream” is actually a copywriting technique when used cleverly, will actually boost sales. If this ice cream company has been selling ice cream since 1934, then they’re definitely doing something right.

I’d only be concerned if their slogan read, “Serving fresh ice cream from 1934″.

We have a favorite frozen treat spot near us, and we travel past, oh, six or seven ice cream shops to get there, including one that looks very cute with catchy iconic cows, bright colors, and branding galore. Why? Because the place we go to produces ice cream from their own four-generation, family-owned, local diary farm. But I sure would like a Facebook group for them to know when the dairy tours are or what the latest custom flavors in the shop are. Old needs to mingle with new, even if I crave an old fashioned scoop of ice cream.

So sometimes it matters when a company was formed, etc. It just depends on the niche of product (food being a biggie for local/longevity). Computer / gadgets, no. Please don’t be around since the 1930′s, that just wreaks of outdated. Key is know your market and how they live, what they value, and where they look for information.

We have a favorite frozen treat spot near us, and we travel past, oh, six or seven ice cream shops to get there, including one that looks very cute with catchy iconic cows, bright colors, and branding galore. Why? Because the place we go to produces ice cream from their own four-generation, family-owned, local diary farm. But I sure would like a Facebook group for them to know when the dairy tours are or what the latest custom flavors in the shop are. Old needs to mingle with new, even if I crave an old fashioned scoop of ice cream.

So sometimes it matters when a company was formed, etc. It just depends on the niche of product (food being a biggie for local/longevity). Computer / gadgets, no. Please don’t be around since the 1930′s, that just wreaks of outdated. Key is know your market and how they live, what they value, and where they look for information.

I was thinking more about the future. As Millenials gain more purchasing power, and us older folks fade away, our marketing will need become much more consumer-focused. And yes, perhaps with a good experience my ten year old could appreciate an old slogan. That is not to say she doesn’t already (I would need to ask her to be honest), but I know she is astutely focused on innovation. We are living in age where the latest and greatest gets all the glory. To be caught with last summer’s iPhone is a crime.

I was thinking more about the future. As Millenials gain more purchasing power, and us older folks fade away, our marketing will need become much more consumer-focused. And yes, perhaps with a good experience my ten year old could appreciate an old slogan. That is not to say she doesn’t already (I would need to ask her to be honest), but I know she is astutely focused on innovation. We are living in age where the latest and greatest gets all the glory. To be caught with last summer’s iPhone is a crime.

And it is possible that a good experience with an old slogan may give that old slogan great connotative meanings for the 10-year-old.

In short: great principle, with an example that proves the challenge.

And it is possible that a good experience with an old slogan may give that old slogan great connotative meanings for the 10-year-old.

In short: great principle, with an example that proves the challenge.