October 4, 2007 175 Comments

Why Bother Blogging Podcasting and Using Social Networks

Brogan Looking Up Spending a lot of time in front of a computer is a waste of time. Coming up with something to say every day is such a waste. Making audio and video podcasts is tough, costs too much to do right, and who’s going to bother listening or watching anyway? Spending time on Facebook is stupid. It’s really just for college kids, and you’re creepy for being there. Why bother with Twitter? Like anyone wants to know what I ate for lunch yesterday. This is all a stupid fad, and we’re going to be laughing about it in a few years.

So far, to date, social media and social networks has built relationships between me and several hundred really interesting and important people. Some of these folks are just as broke as me. Some of them are millionaires. Doesn’t matter. They’re all interesting, all have something to add to the story.

To date, social media and networks have brought me a job, a career, tons of experiences beyond what I could’ve had while being a cog in a mid-sized wireless technology company.

So far, I’ve reached people I used to think of as gods. Now I KNOW. Because I can call them and ask their advice.

Money? Sure. I’m being paid to tell people about social media. I’m being paid to talk about the future of all this stuff. Yep. Check. ( Penn has the better story on being paid for social media).

So that’s right. You go on and scoff, or write it off, or decide it’s stupid. You’re probably right.

Me? I’ll be over here figuring out ways you can make it work if you want to put in the effort, and showing you every single thing I learned along the way.

What do you think?

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  • http://conniecrosby.blogspot.com Connie Crosby

    In response to Marshal Sandler, actually no I don’t have a business. Social networking has just advanced my career so that it is further ahead than where it likely would have been. My work is not related to social networking at all; social networking has just given me a higher profile than I had before. My blogging and the like is actually done outside my work.

    Social networking tools are for more than just business. Quite often people use them for personal socializing too. It is more than one big market. The idea of appealing to social networks as a market or “monetizing” these tools is a more recent one.

    And social media go beyond things like social bookmarking, twitter and facebook. Those admittedly are part of the “partial continuous attention” phenomenon. But we seem to be having something of a conversation here—and a blog is also social media. So is Flickr if I post photos of my vacation for my friends and family to see. Or if my book club uses a wiki to get organized.

    I’m not sure people need to be told when they should use these tools. It helps to know what they are useful for, which types of projects or efforts, but people have to take responsibility for their own lives. I don’t understand why others have the right to judge them as wasting time or not having meaningful interaction.

    People have found lots of ways to avoid meaningful interaction long before the web.

  • http://www.kelleyburrus.com Kelley Burrus

    So I guess you could call me a “kool-aid sipper” until I met you (and the other panelists) last night at http://www.blogtoberfest.com. Now I’m purchasing in 10 gallon jugs.

    I know you discount your “secret super power” but the glimpse I saw of it lets me know it exists. You were “present” and intent on everyone who approached you (even over zealously). Your quote, “Storytelling is more important than ever,” was a great reminder that EVERYONE has a story and each is valid.

    Your willingness to take time from your family to fly down and encourage a room full was gracious and appreciated!

    Carry on….we’re listening.

  • http://www.kelleyburrus.com Kelley Burrus

    So I guess you could call me a “kool-aid sipper” until I met you (and the other panelists) last night at http://www.blogtoberfest.com. Now I’m purchasing in 10 gallon jugs.

    I know you discount your “secret super power” but the glimpse I saw of it lets me know it exists. You were “present” and intent on everyone who approached you (even over zealously). Your quote, “Storytelling is more important than ever,” was a great reminder that EVERYONE has a story and each is valid.

    Your willingness to take time from your family to fly down and encourage a room full was gracious and appreciated!

    Carry on….we’re listening.

  • http://kylecooper.net kylecooper

    I think social networking is here to stay.

    I am not quite sold on microblogging (twitter) yet.

  • http://horimono.blogspot.com Coop

    I think social networking is here to stay.

    I am not quite sold on microblogging (twitter) yet.

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  • paulapa

    And just as stupid as your blog. You yourself are trying to create a social network of followers to read your pathetic posts. Blogs are just as stupid and narcisstic so quit being a fucking idiot.

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