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	<title>Comments on: Why is Social So Big</title>
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	<link>http://www.chrisbrogan.com/why-is-social-so-big/</link>
	<description>Learn How Human Business Works - Beyond Social Media</description>
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		<title>By: Social Media WrapUp-August : [chrisbrogan.com]</title>
		<link>http://www.chrisbrogan.com/why-is-social-so-big/comment-page-1/#comment-64725</link>
		<dc:creator>Social Media WrapUp-August : [chrisbrogan.com]</dc:creator>
		<pubDate>Sun, 26 Aug 2007 16:20:33 +0000</pubDate>
		<guid isPermaLink="false">http://1268506945#comment-64725</guid>
		<description>[...] Why is Social So Big? [...]</description>
		<content:encoded><![CDATA[<p>[...] Why is Social So Big? [...]</p>
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	<item>
		<title>By: Naked Yak &#187; Blog Archive &#187; OM4: My Address Book Is Bigger Than Yours!</title>
		<link>http://www.chrisbrogan.com/why-is-social-so-big/comment-page-1/#comment-63772</link>
		<dc:creator>Naked Yak &#187; Blog Archive &#187; OM4: My Address Book Is Bigger Than Yours!</dc:creator>
		<pubDate>Fri, 24 Aug 2007 13:10:45 +0000</pubDate>
		<guid isPermaLink="false">http://1268506945#comment-63772</guid>
		<description>[...] Chris Brogan writes: Are you a friend because you know my name on two services and read my blog? Are you a [...]</description>
		<content:encoded><![CDATA[<p>[...] Chris Brogan writes: Are you a friend because you know my name on two services and read my blog? Are you a [...]</p>
]]></content:encoded>
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		<title>By: michelle lamar</title>
		<link>http://www.chrisbrogan.com/why-is-social-so-big/comment-page-1/#comment-61719</link>
		<dc:creator>michelle lamar</dc:creator>
		<pubDate>Sun, 19 Aug 2007 02:39:19 +0000</pubDate>
		<guid isPermaLink="false">http://1268506945#comment-61719</guid>
		<description>You say it so much better than I could.  Really great post.  Awesome that you put it all in one concise post.  Thanks.</description>
		<content:encoded><![CDATA[<p>You say it so much better than I could.  Really great post.  Awesome that you put it all in one concise post.  Thanks.</p>
]]></content:encoded>
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	<item>
		<title>By: michelle lamar</title>
		<link>http://www.chrisbrogan.com/why-is-social-so-big/comment-page-1/#comment-237201</link>
		<dc:creator>michelle lamar</dc:creator>
		<pubDate>Sun, 19 Aug 2007 02:39:00 +0000</pubDate>
		<guid isPermaLink="false">http://1268506945#comment-237201</guid>
		<description>You say it so much better than I could.  Really great post.  Awesome that you put it all in one concise post.  Thanks.</description>
		<content:encoded><![CDATA[<p>You say it so much better than I could.  Really great post.  Awesome that you put it all in one concise post.  Thanks.</p>
]]></content:encoded>
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	<item>
		<title>By: Derek K. Miller</title>
		<link>http://www.chrisbrogan.com/why-is-social-so-big/comment-page-1/#comment-61044</link>
		<dc:creator>Derek K. Miller</dc:creator>
		<pubDate>Thu, 16 Aug 2007 21:09:34 +0000</pubDate>
		<guid isPermaLink="false">http://1268506945#comment-61044</guid>
		<description>Thanks for the link. I find that many of the social networks, from Facebook on, are strangely bound by the conventions and environments of their developers and founders. Facebook is huge here in Canada, but here we generally don&#039;t talk about &quot;college&quot; or &quot;middle school&quot; (so much Facebook terminology is based on American usage and educational structures, and on young adults and teens rather than anyone of another age) and the whole &quot;friend&quot; category is a bit mystifying in its overly wide range.

For venture capitalists and entrepreneurs, I think the toughest thing about these social interactions is that it&#039;s no difficult to predict what might succeed, because success isn&#039;t necessarily based on what service is best, but on which one most people decide to use. Again, it&#039;s the real social interactions of people that decide success, not technological or design superiority.</description>
		<content:encoded><![CDATA[<p>Thanks for the link. I find that many of the social networks, from Facebook on, are strangely bound by the conventions and environments of their developers and founders. Facebook is huge here in Canada, but here we generally don&#8217;t talk about &#8220;college&#8221; or &#8220;middle school&#8221; (so much Facebook terminology is based on American usage and educational structures, and on young adults and teens rather than anyone of another age) and the whole &#8220;friend&#8221; category is a bit mystifying in its overly wide range.</p>
<p>For venture capitalists and entrepreneurs, I think the toughest thing about these social interactions is that it&#8217;s no difficult to predict what might succeed, because success isn&#8217;t necessarily based on what service is best, but on which one most people decide to use. Again, it&#8217;s the real social interactions of people that decide success, not technological or design superiority.</p>
]]></content:encoded>
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	<item>
		<title>By: Derek K. Miller</title>
		<link>http://www.chrisbrogan.com/why-is-social-so-big/comment-page-1/#comment-237200</link>
		<dc:creator>Derek K. Miller</dc:creator>
		<pubDate>Thu, 16 Aug 2007 21:09:00 +0000</pubDate>
		<guid isPermaLink="false">http://1268506945#comment-237200</guid>
		<description>Thanks for the link. I find that many of the social networks, from Facebook on, are strangely bound by the conventions and environments of their developers and founders. Facebook is huge here in Canada, but here we generally don&#039;t talk about &quot;college&quot; or &quot;middle school&quot; (so much Facebook terminology is based on American usage and educational structures, and on young adults and teens rather than anyone of another age) and the whole &quot;friend&quot; category is a bit mystifying in its overly wide range.

For venture capitalists and entrepreneurs, I think the toughest thing about these social interactions is that it&#039;s no difficult to predict what might succeed, because success isn&#039;t necessarily based on what service is best, but on which one most people decide to use. Again, it&#039;s the real social interactions of people that decide success, not technological or design superiority.</description>
		<content:encoded><![CDATA[<p>Thanks for the link. I find that many of the social networks, from Facebook on, are strangely bound by the conventions and environments of their developers and founders. Facebook is huge here in Canada, but here we generally don&#8217;t talk about &#8220;college&#8221; or &#8220;middle school&#8221; (so much Facebook terminology is based on American usage and educational structures, and on young adults and teens rather than anyone of another age) and the whole &#8220;friend&#8221; category is a bit mystifying in its overly wide range.</p>
<p>For venture capitalists and entrepreneurs, I think the toughest thing about these social interactions is that it&#8217;s no difficult to predict what might succeed, because success isn&#8217;t necessarily based on what service is best, but on which one most people decide to use. Again, it&#8217;s the real social interactions of people that decide success, not technological or design superiority.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: We're Not All Ready To Be Media Outlets, But So What? : Instigator Blog</title>
		<link>http://www.chrisbrogan.com/why-is-social-so-big/comment-page-1/#comment-60937</link>
		<dc:creator>We're Not All Ready To Be Media Outlets, But So What? : Instigator Blog</dc:creator>
		<pubDate>Thu, 16 Aug 2007 13:10:52 +0000</pubDate>
		<guid isPermaLink="false">http://1268506945#comment-60937</guid>
		<description>[...] That&#8217;s the siren call of many in the blogosphere; the people focused on democratizing media, taking down walled gardens, and building community. [...]</description>
		<content:encoded><![CDATA[<p>[...] That&#8217;s the siren call of many in the blogosphere; the people focused on democratizing media, taking down walled gardens, and building community. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Chris Brogan&#8217;s thoughts on social networks are thoughtful and bang on &#124; A View from the Isle</title>
		<link>http://www.chrisbrogan.com/why-is-social-so-big/comment-page-1/#comment-60863</link>
		<dc:creator>Chris Brogan&#8217;s thoughts on social networks are thoughtful and bang on &#124; A View from the Isle</dc:creator>
		<pubDate>Thu, 16 Aug 2007 03:36:53 +0000</pubDate>
		<guid isPermaLink="false">http://1268506945#comment-60863</guid>
		<description>[...] How kind of Chris to provide me with such awesome material to start with&#8230; Social media. Social networks. If you add these to your venture capital pitch, you’ll get an extra ten minutes to propose your “next big thing.” Why, though? Why is it suddenly hot to be social? Being that I’m often surrounded by the people thinking about this, I have some thoughts about the answer to why. Source: Why is Social So Big : [chrisbrogan.com] [...]</description>
		<content:encoded><![CDATA[<p>[...] How kind of Chris to provide me with such awesome material to start with&#8230; Social media. Social networks. If you add these to your venture capital pitch, you’ll get an extra ten minutes to propose your “next big thing.” Why, though? Why is it suddenly hot to be social? Being that I’m often surrounded by the people thinking about this, I have some thoughts about the answer to why. Source: Why is Social So Big : [chrisbrogan.com] [...]</p>
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	<item>
		<title>By: Rachel Clarke</title>
		<link>http://www.chrisbrogan.com/why-is-social-so-big/comment-page-1/#comment-60817</link>
		<dc:creator>Rachel Clarke</dc:creator>
		<pubDate>Wed, 15 Aug 2007 22:12:38 +0000</pubDate>
		<guid isPermaLink="false">http://1268506945#comment-60817</guid>
		<description>I think about them all the time - it is what I&#039;m paid to do.  How to find the evangelists, people who want to talk about the products.  How to put something into networks that people want to talk about, want to share, that gives them something that makes them think well of a brand.

Different tools for different products though.  What is right for some is not for other.  As important is the type of client; much of my work can be education about how and why to use networks and when NOT to use.   Just because they are there does not mean they are right for you.</description>
		<content:encoded><![CDATA[<p>I think about them all the time &#8211; it is what I&#8217;m paid to do.  How to find the evangelists, people who want to talk about the products.  How to put something into networks that people want to talk about, want to share, that gives them something that makes them think well of a brand.</p>
<p>Different tools for different products though.  What is right for some is not for other.  As important is the type of client; much of my work can be education about how and why to use networks and when NOT to use.   Just because they are there does not mean they are right for you.</p>
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	<item>
		<title>By: Rachel Clarke</title>
		<link>http://www.chrisbrogan.com/why-is-social-so-big/comment-page-1/#comment-237199</link>
		<dc:creator>Rachel Clarke</dc:creator>
		<pubDate>Wed, 15 Aug 2007 22:12:00 +0000</pubDate>
		<guid isPermaLink="false">http://1268506945#comment-237199</guid>
		<description>I think about them all the time - it is what I&#039;m paid to do.  How to find the evangelists, people who want to talk about the products.  How to put something into networks that people want to talk about, want to share, that gives them something that makes them think well of a brand.

Different tools for different products though.  What is right for some is not for other.  As important is the type of client; much of my work can be education about how and why to use networks and when NOT to use.   Just because they are there does not mean they are right for you.</description>
		<content:encoded><![CDATA[<p>I think about them all the time &#8211; it is what I&#8217;m paid to do.  How to find the evangelists, people who want to talk about the products.  How to put something into networks that people want to talk about, want to share, that gives them something that makes them think well of a brand.</p>
<p>Different tools for different products though.  What is right for some is not for other.  As important is the type of client; much of my work can be education about how and why to use networks and when NOT to use.   Just because they are there does not mean they are right for you.</p>
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