Last night, a bunch of us attending a book signing for Rohit Bhargava in Scottsdale, Arizona. Rohit spoke first, as is commonplace at such events, and for Julien Smith and I, as authors in process, it was powerful to hear his advice. I think both Julien and I were anxious to ask him tons of questions about book marketing and strategy, but we calmed down our dog-ness and let others ask questions, too. But I want to tell you why I’ve bought this book 3 times (so far!)
Personality Not Included is a great primer on how companies must seek to inject personality back into the way they convey their brands. In many ways, the advice within the book is to re-assert the humanity of businesses. Rohit blends his wealth of knowledge with a great conversational tone, and he gives us much to consider.
The information in the book is easy to consume, but can merit more than one viewing. It’s useful and contains actionable information. It’s just a good solid book on how to drive a little more value out of applying a personal touch to business communications.
Oh, and it also relates a bit to what we think about with regards to trust agents.
My third copy of the book is for me. I gave the other two away. But this one has a great inscription in the front (only because I was snarky and asked Rohit for more ink). I think he’s a great guy, and I’m grateful we’ve spent even more time together at this last event.
If you’re looking for a book to help your company figure out its personality, check out Personality Not Included:
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