But.

There are cases where either the mapping is too much info for confusing intersections, or has the info wrong. My buddies at Red Knight Learning Systems have a great, reduced info map that helps clearly tell people how to get to them when the mapping might confuse or mistake:

http://www.redknightlearning.com/images/map.gif

I think the bigger point is here to

a) clearly list your address in a format that is COPY/PASTE FRIENDLY

b) double check what the major mapping systems do with your address to ensure they’re helping not hindering

c) provide direct links if they are, or offer a better alternative if not

d) great your visistors with milk and warm cookies when they’re actually able to find you!

But.

There are cases where either the mapping is too much info for confusing intersections, or has the info wrong. My buddies at Red Knight Learning Systems have a great, reduced info map that helps clearly tell people how to get to them when the mapping might confuse or mistake:

http://www.redknightlearning.com/images/map.gif

I think the bigger point is here to

a) clearly list your address in a format that is COPY/PASTE FRIENDLY

b) double check what the major mapping systems do with your address to ensure they’re helping not hindering

c) provide direct links if they are, or offer a better alternative if not

d) great your visistors with milk and warm cookies when they’re actually able to find you!

I agree, don’t spend time , money and effort duplicating what’s been done and done well. Instead figure out what is a big plus for you and your company and put your efforts into that. Remarkability is where the success will lie- doing what’s been done will not. And if you are going to “improve” on someone else’s thing, it should be a substantial improvement- tiny things won’t allow you to win in the marketplace.

Things are volatile out there, and the most vulnerable place to be is on the cutting edge- it’s exciting, but if you plan to make your first billion trying to undercut someone else’s business model, expect that the same will also happen to you in turn.

I agree, don’t spend time , money and effort duplicating what’s been done and done well. Instead figure out what is a big plus for you and your company and put your efforts into that. Remarkability is where the success will lie- doing what’s been done will not. And if you are going to “improve” on someone else’s thing, it should be a substantial improvement- tiny things won’t allow you to win in the marketplace.

Things are volatile out there, and the most vulnerable place to be is on the cutting edge- it’s exciting, but if you plan to make your first billion trying to undercut someone else’s business model, expect that the same will also happen to you in turn.