Why Twitter Still Wins

jaiku I just went back to check out Jaiku. It’s a clean interface. There’s a US short SMS code so it’s easy to use from my phone. There are people using it still, and it has some features that Twitter doesn’t.

I’m a bit frustrated with Twitter. They deleted my friend Dave Fisher for no apparent reason, and didn’t put him back until Jeff Pulver sent a message to the senior team. They’ve capped a few friends’ following limits with no explanations (both have several thousand fewer than me, so I can’t even understand the math). So yeah, I’m frustrated.

BUT, there are no real tools for Jaiku. There’s no Summize. There’s no Tweetstats. There’s no Twitter ANYTHING built around it.

And that’s the takeaway.

One way to win in software is to make your application fertile for building upon. Open your API. Give people tools to build an ecosystem around it. And it becomes a lot harder to pull away and go elsewhere. Other tools have enough of the same features on the surface, but once you go past being a certain level of user, it’s not a 1:1 comparison. Twitter has a software community. Jaiku just has big parents.

If I were selling software, I’d think hard about this.

And you?

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  • http://chrisbrogan.com chrisbrogan

    What if we’re not just talking about Jaiku? What if it’s Identi.ca , as Matt pointed out?

    David Binkowski above hit on a HUGE one. If Jaiku gives me my gmail inbox as a friend base, I’m in forever. Because I use gmail constantly, and that’s my *real* social network.

    Thoughts?

    (And weird how much Twitter dislikes people named Dave).

  • http://chrisbrogan.com chrisbrogan

    What if we’re not just talking about Jaiku? What if it’s Identi.ca , as Matt pointed out?

    David Binkowski above hit on a HUGE one. If Jaiku gives me my gmail inbox as a friend base, I’m in forever. Because I use gmail constantly, and that’s my *real* social network.

    Thoughts?

    (And weird how much Twitter dislikes people named Dave).

  • http://www.marinamartin.com Marina Martin

    Identi.ca launched less than a month ago and already has some impressive tools/integration including tracking over IM. It’s open source and the creators REALLY care that you keep control over your own data. What other service can say that?

    I’m MarinaMartin on Identi.ca and I encourage people to head over and check it out. It’s a viable alternative with lots of new apps/features on the way, a strong core team, and a growing community already.

    Once upon a time, I had 5 followers on Twitter. You’ve got to start somewhere.

  • http://www.marinamartin.com Marina Martin

    Identi.ca launched less than a month ago and already has some impressive tools/integration including tracking over IM. It’s open source and the creators REALLY care that you keep control over your own data. What other service can say that?

    I’m MarinaMartin on Identi.ca and I encourage people to head over and check it out. It’s a viable alternative with lots of new apps/features on the way, a strong core team, and a growing community already.

    Once upon a time, I had 5 followers on Twitter. You’ve got to start somewhere.

  • http://www.marinamartin.com Marina Martin

    Identi.ca launched less than a month ago and already has some impressive tools/integration including tracking over IM. It’s open source and the creators REALLY care that you keep control over your own data. What other service can say that?

    I’m MarinaMartin on Identi.ca and I encourage people to head over and check it out. It’s a viable alternative with lots of new apps/features on the way, a strong core team, and a growing community already.

    Once upon a time, I had 5 followers on Twitter. You’ve got to start somewhere.

  • http://www.thevoipsme.com Carl Ford

    Given your earlier posts about some arbitrary decisions with Twitter, I think the big parent should be explored further.

    Twitter has some a lot of interesting off shoots and maybe a good teacher vs big parent analogy is an apt topic.

    Its what you enable others to do. The teach a man to fish versus feeding a man to fish.

  • http://www.thevoipsme.com Carl Ford

    Given your earlier posts about some arbitrary decisions with Twitter, I think the big parent should be explored further.

    Twitter has some a lot of interesting off shoots and maybe a good teacher vs big parent analogy is an apt topic.

    Its what you enable others to do. The teach a man to fish versus feeding a man to fish.

  • http://pixites.com/blog pixites

    good write-up (as expected;) what’s your take on http://www.twittersqueeze.com?

  • http://pixites.com/blog pixites

    good write-up (as expected;) what’s your take on http://www.twittersqueeze.com?

  • http://pixites.com/blog pixites

    good write-up (as expected;) what’s your take on http://www.twittersqueeze.com?

  • http://www.davidtinney.com/book.html David Tinney – no BS or Hype A

    Chris,

    Spot on, mate! I haven’t used Jaiku so I cannot compare. I like your use of the word ecosystem, it’s on target and appropriate. Twitter is here to stay, that’s my prediction.

    Cheers!
    David Tinney
    David Tinney – no BS or Hype Allowed

  • http://www.davidtinney.com/book.html David Tinney – no BS or Hype A

    Chris,

    Spot on, mate! I haven’t used Jaiku so I cannot compare. I like your use of the word ecosystem, it’s on target and appropriate. Twitter is here to stay, that’s my prediction.

    Cheers!
    David Tinney
    David Tinney – no BS or Hype Allowed

  • http://www.davidtinney.com/book.html David Tinney – no BS or Hype Allowed

    Chris,

    Spot on, mate! I haven’t used Jaiku so I cannot compare. I like your use of the word ecosystem, it’s on target and appropriate. Twitter is here to stay, that’s my prediction.

    Cheers!
    David Tinney
    David Tinney – no BS or Hype Allowed

  • Pingback: Suspended from Twitter Day 2: an update in as many characters as I like…

  • http://getinternetmarketingstrategies.com/2008/08/link-building-with-directories/ Is Link Building with Director

    I love Twitter, it really is cool and super easy, when it behaves :-)
    Thanks,
    JR

  • http://mdurwin.wordpress.com Michael Durwin

    With all of it’s failings, Twitter captured our imaginations and attention enough that it created a new industry, much like an iPod. Microsoft’s Zune had features we would have liked, iPod had publicized equipment failures yet it still dominated. Twitter will be different in that it’s failures are felt on a global scale. The smart move for Google would be to just purchase Twitter and stabilize the damn back end. While I don’t like the idea of one company owning all of this stuff, I’m so Google dependant already that it wouldn’t make much impact.

  • http://getinternetmarketingstrategies.com/2008/08/link-building-with-directories/ Is Link Building with Directories Dead?

    I love Twitter, it really is cool and super easy, when it behaves :-)
    Thanks,
    JR

  • http://mdurwin.wordpress.com Michael Durwin

    With all of it’s failings, Twitter captured our imaginations and attention enough that it created a new industry, much like an iPod. Microsoft’s Zune had features we would have liked, iPod had publicized equipment failures yet it still dominated. Twitter will be different in that it’s failures are felt on a global scale. The smart move for Google would be to just purchase Twitter and stabilize the damn back end. While I don’t like the idea of one company owning all of this stuff, I’m so Google dependant already that it wouldn’t make much impact.

  • http://overlay.tv bitpakkit

    For me, starting with an API and partner strategy is absolutely critical, almost first. Dogfood your partner approach to build your own platform and once you have determined you are ready, open up that API and platform so that others can consume you as a media endpoint. If we agree that experiences are decentralized then this is the only model that rolls going forward.

  • http://overlay.tv bitpakkit

    For me, starting with an API and partner strategy is absolutely critical, almost first. Dogfood your partner approach to build your own platform and once you have determined you are ready, open up that API and platform so that others can consume you as a media endpoint. If we agree that experiences are decentralized then this is the only model that rolls going forward.

  • http://overlay.tv bitpakkit

    For me, starting with an API and partner strategy is absolutely critical, almost first. Dogfood your partner approach to build your own platform and once you have determined you are ready, open up that API and platform so that others can consume you as a media endpoint. If we agree that experiences are decentralized then this is the only model that rolls going forward.

  • http://cnreviews.com Elliott Ng

    Jaiku just doesn’t even care anymore. I tried to sign up and have been waiting for my invite for over 4-5 months!

    Well, I don’t care and I’m entrenched in Twitter cause that is where my social graph is most fully expressed/developed.

  • http://cnreviews.com Elliott Ng

    Jaiku just doesn’t even care anymore. I tried to sign up and have been waiting for my invite for over 4-5 months!

    Well, I don’t care and I’m entrenched in Twitter cause that is where my social graph is most fully expressed/developed.

  • http://conniecrosby.blogspot.com Connie Crosby

    Just discovered I’m one of the ones who lost her account. I’m one of Twitter’s biggest supporters, was one of the top-followed librarians online and have promoted the service to others.

    Twitter customer for 1 1/12 years, had brought together over 1500 followers (I was following over 1400). I am upset if I have been penalized for other people wanting to follow me. I was not online last night so didn’t know it had been suspended.

    Thanks for staying on top of this for us.

    Cheers,
    Connie

  • http://conniecrosby.blogspot.com Connie Crosby

    Just discovered I’m one of the ones who lost her account. I’m one of Twitter’s biggest supporters, was one of the top-followed librarians online and have promoted the service to others.

    Twitter customer for 1 1/12 years, had brought together over 1500 followers (I was following over 1400). I am upset if I have been penalized for other people wanting to follow me. I was not online last night so didn’t know it had been suspended.

    Thanks for staying on top of this for us.

    Cheers,
    Connie

  • http://www.scottleamon.com/ Scott Leamon

    All Twitter users (myself included) suffer from Stockholm Syndrome. We are in love with the Fail Whale!

    It’s become quite obvious over the last few months that there is very little incentive (monetarily) for “Twitter, Inc.” to stabilize the platform.

    The best thing for the ‘community’ would be for some monolith to come along and gobble it up. Sure, give the reigns to Google. Not much has changed at YouTube since the acquisition (the board of directors at Google would also agree!! ha!).

    I can live with ads (that i pay no attention to anyhow) as a trade off for a stable platform with money in the coffers to sustain and grow.

  • Scott Leamon

    All Twitter users (myself included) suffer from Stockholm Syndrome. We are in love with the Fail Whale!

    It’s become quite obvious over the last few months that there is very little incentive (monetarily) for “Twitter, Inc.” to stabilize the platform.

    The best thing for the ‘community’ would be for some monolith to come along and gobble it up. Sure, give the reigns to Google. Not much has changed at YouTube since the acquisition (the board of directors at Google would also agree!! ha!).

    I can live with ads (that i pay no attention to anyhow) as a trade off for a stable platform with money in the coffers to sustain and grow.

  • http://deepedition.com deeped

    I think it’s hard to compare Jaiku with Twitter since in my usage they have grown in different ways. As part of the Swedish “social media bubble” (we still are in some sort of pioneering/early adopterstage generally in Sweden) the Jaiku is a new sort of “discussionforum” since it work very seamlessly in threading the replies on a post. Twitter is in my point of view much more “microblog” in the sense of the posts is on their own. Identi.ca is interesting in the sense of being open source-software that means that I could use it (in the future) to set up internal micro-blogging services for my customers – but as a clone of Twitter it serves no new functionality in my perspective, neither do Plurk nor Pownce. Al Ries 1st in market-rule is important, and to be remarkable the new micro-blogservices will have to do something more than the runner ups we’ve seen up til now.

  • http://deepedition.com deeped

    I think it’s hard to compare Jaiku with Twitter since in my usage they have grown in different ways. As part of the Swedish “social media bubble” (we still are in some sort of pioneering/early adopterstage generally in Sweden) the Jaiku is a new sort of “discussionforum” since it work very seamlessly in threading the replies on a post. Twitter is in my point of view much more “microblog” in the sense of the posts is on their own. Identi.ca is interesting in the sense of being open source-software that means that I could use it (in the future) to set up internal micro-blogging services for my customers – but as a clone of Twitter it serves no new functionality in my perspective, neither do Plurk nor Pownce. Al Ries 1st in market-rule is important, and to be remarkable the new micro-blogservices will have to do something more than the runner ups we’ve seen up til now.

  • http://deepedition.com deeped

    …The greatness of Twitter isn’t the service in itself but the fluid API that make mashups easy to innovate…

  • http://deepedition.com deeped

    …The greatness of Twitter isn’t the service in itself but the fluid API that make mashups easy to innovate…

  • http://blog.julians.name Julian Seery Gude

    Twitter used to be great and so ARE all the extra software apps but I’ve already reached the point where ALL that good stuff has been overcome by the BAD.

    You’re in a different world Chris and you know it. Because of your huge following on Twitter you would never leave Twitter. In your position I wouldn’t either.

    But for normal social media users like myself Twitter isn’t worth it anymore. The only reason I’m not 100% on Plurk right now is because it doesn’t have SMS support. Instead I’m using Jaiku as a twitter alternative because it does the job reliably, HAS the extra features I use and appreciate (like comments) and amazingly it WORKS.

    I looked the other way with Twitter and all their problems for the last 12 months and now I’m done. After that many problems for that length of time I have no choice but to accept that the Twitter organization is unhealthy. They can’t get it together and that’s sad for all of us.

  • http://blog.julians.name Julian Seery Gude

    Twitter used to be great and so ARE all the extra software apps but I’ve already reached the point where ALL that good stuff has been overcome by the BAD.

    You’re in a different world Chris and you know it. Because of your huge following on Twitter you would never leave Twitter. In your position I wouldn’t either.

    But for normal social media users like myself Twitter isn’t worth it anymore. The only reason I’m not 100% on Plurk right now is because it doesn’t have SMS support. Instead I’m using Jaiku as a twitter alternative because it does the job reliably, HAS the extra features I use and appreciate (like comments) and amazingly it WORKS.

    I looked the other way with Twitter and all their problems for the last 12 months and now I’m done. After that many problems for that length of time I have no choice but to accept that the Twitter organization is unhealthy. They can’t get it together and that’s sad for all of us.

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  • Louis Columbus

    Chris,

    Your post captures the conflicting priorities Twitter faces. Opening up the APIs and promoting an open architecture, doing their best to nurture an ecosystem, was essential for growth. Paradoxically being too open and growing too fast has caused confusion in Twitter. Cancelling passionate supporters’ accounts, capping follower figures, and other inconsistencies in how they operate show there aren’t clearly defined processes for how to handle these scalability challenges. That is the paradox of building an ecosystem that has taken off so fast.

    Personally, Twitter is a great learning tool. I am amazed at the amount of knowledge some people put out. I follow people to learn form them and also be entertained, and stay connected with people I’ve met in person. In all of these interactions, from a Twitter standpoint, a viable business model hasn’t emerged yet.

    The catalyst for Twitter’s economic growth must be the ecosystem, building that out and adding to its functionality while turning scalability into a non-issue. It would be great to chart the incidence of Fail Whale screens to the growth of developers, because the latter will pressure Twitter to solve scalability issues quickly.

  • Louis Columbus

    Chris,

    Your post captures the conflicting priorities Twitter faces. Opening up the APIs and promoting an open architecture, doing their best to nurture an ecosystem, was essential for growth. Paradoxically being too open and growing too fast has caused confusion in Twitter. Cancelling passionate supporters’ accounts, capping follower figures, and other inconsistencies in how they operate show there aren’t clearly defined processes for how to handle these scalability challenges. That is the paradox of building an ecosystem that has taken off so fast.

    Personally, Twitter is a great learning tool. I am amazed at the amount of knowledge some people put out. I follow people to learn form them and also be entertained, and stay connected with people I’ve met in person. In all of these interactions, from a Twitter standpoint, a viable business model hasn’t emerged yet.

    The catalyst for Twitter’s economic growth must be the ecosystem, building that out and adding to its functionality while turning scalability into a non-issue. It would be great to chart the incidence of Fail Whale screens to the growth of developers, because the latter will pressure Twitter to solve scalability issues quickly.

  • http://fyranyanser.se Anton

    In my point of view, Jaiku is a better platform and therefore don’t need all these “apps” to be kick-ass.

    And, as deeped pointing out, Jaiku is more open for discussions then Twitter. And that’s why the most interesting Twitter posts beeing a discussion thread on Friendfeed and the most interesting Jaiku posts stay at Jaiku.

  • http://fyranyanser.se Anton

    In my point of view, Jaiku is a better platform and therefore don’t need all these “apps” to be kick-ass.

    And, as deeped pointing out, Jaiku is more open for discussions then Twitter. And that’s why the most interesting Twitter posts beeing a discussion thread on Friendfeed and the most interesting Jaiku posts stay at Jaiku.

  • http://www.blist.com Kevin Merritt

    At some point any successful social network’s core asset shifts from its technology, features or capabilities to the network itself. It’s Metcalfe’s Law kicking in. Social networks die because they never reach the ignition point for Metcalfe’s Law to start working. In twitter’s case, the API accelerated the service toward’s ignition of Metcalfe’s Law by letting 3rd party developers create applications that the people at twitter hadn’t thought of or didn’t have the resources to build. Open systems win over the long run, and an API is part of being open.

  • http://www.blist.com Kevin Merritt

    At some point any successful social network’s core asset shifts from its technology, features or capabilities to the network itself. It’s Metcalfe’s Law kicking in. Social networks die because they never reach the ignition point for Metcalfe’s Law to start working. In twitter’s case, the API accelerated the service toward’s ignition of Metcalfe’s Law by letting 3rd party developers create applications that the people at twitter hadn’t thought of or didn’t have the resources to build. Open systems win over the long run, and an API is part of being open.

  • Alexander

    “BUT, there are no real tools for Jaiku. There’s no Summize. There’s no Tweetstats. There’s no Twitter ANYTHING built around it.”

    You forgot: http://jaiku.lemonad.org/ + Firefox add-on Jaikungfu.

    Jaiku wins IMO because everything I need is right there. Jaiku’s threads creates dialogues that Twitter never can do on their own without Summize (now Twitter search) or Friendfeed help.

  • Alexander

    “BUT, there are no real tools for Jaiku. There’s no Summize. There’s no Tweetstats. There’s no Twitter ANYTHING built around it.”

    You forgot: http://jaiku.lemonad.org/ + Firefox add-on Jaikungfu.

    Jaiku wins IMO because everything I need is right there. Jaiku’s threads creates dialogues that Twitter never can do on their own without Summize (now Twitter search) or Friendfeed help.

  • http://deepedition.com deeped

    One Swede, have worked out a plugin (http://jaiku.lemonad.org/) for Jaiku that make it much more usable than before – and the m.jaiku.com is nifty on the Iphone/IpodTouch as well as the S60-app on Jaiku is much better than say twibble.

  • http://deepedition.com deeped

    One Swede, have worked out a plugin (http://jaiku.lemonad.org/) for Jaiku that make it much more usable than before – and the m.jaiku.com is nifty on the Iphone/IpodTouch as well as the S60-app on Jaiku is much better than say twibble.

  • http://www.shokk.com/blog/ Ernie Oporto

    What limits does FriendFeed place?

  • http://www.shokk.com/blog/ Ernie Oporto

    What limits does FriendFeed place?

  • Matthew DT Thompson

    Goes back to Eric Raymond’s piece, “Cathedral and the Bazaar”. Same concept regarding the difference between Linux and MSoft…

    I can watch you play with your toys, or you can let me play too…which sandbox would YOU prefer to be in?

  • Matthew DT Thompson

    Goes back to Eric Raymond’s piece, “Cathedral and the Bazaar”. Same concept regarding the difference between Linux and MSoft…

    I can watch you play with your toys, or you can let me play too…which sandbox would YOU prefer to be in?

  • http://www.wesak.blogspot.com ebrown

    I’ve just returned from a holiday in the Land of Enchantment, where I grew up. You have touched on something: community trumps interface. I liken Twitter (which has been practically unusable by me for several months) and other, prettier social networking tools to two communities in Santa Fe. The southside Guadalupe community has a long Hispano tradition. The neighborhood is home to workers and their families who have struggled and succeeded in remaining in Santa Fe as generation of their families have before them, despite poverty, rising cost of living (cost of living in Santa Fe is comparable to the Bay Area but wages are about half), and the ravages of drugs, crime, and poverty. The community is vibrant: a thriving arts community (many Hispano artists work in traditional styles and genres; recently a large statue of Our Lady of Guadalupe, an international artwork, combining artists from the Guadalupe community in Santa Fe and artists in Mexico, was brought to the neighborhood, with a resulting fiestas and community excitement) is drawing gentrifiers to the neighborhood. Las Campanas, on the other hand, is a gorgeous planned and gated community. Jack Nicklaus golf courses, equestrian trails, spas, gyms, etc. But it’s not a community, despite the advertising. No one wants to go there to see or make art. I’ve driven past on my way to other places of interest; it’s not one of them.

    “Before I built a wall I’d ask to know
    What I was walling in or walling out,
    And to whom I was like to give offence. “

  • http://www.wesak.blogspot.com ebrown

    I’ve just returned from a holiday in the Land of Enchantment, where I grew up. You have touched on something: community trumps interface. I liken Twitter (which has been practically unusable by me for several months) and other, prettier social networking tools to two communities in Santa Fe. The southside Guadalupe community has a long Hispano tradition. The neighborhood is home to workers and their families who have struggled and succeeded in remaining in Santa Fe as generation of their families have before them, despite poverty, rising cost of living (cost of living in Santa Fe is comparable to the Bay Area but wages are about half), and the ravages of drugs, crime, and poverty. The community is vibrant: a thriving arts community (many Hispano artists work in traditional styles and genres; recently a large statue of Our Lady of Guadalupe, an international artwork, combining artists from the Guadalupe community in Santa Fe and artists in Mexico, was brought to the neighborhood, with a resulting fiestas and community excitement) is drawing gentrifiers to the neighborhood. Las Campanas, on the other hand, is a gorgeous planned and gated community. Jack Nicklaus golf courses, equestrian trails, spas, gyms, etc. But it’s not a community, despite the advertising. No one wants to go there to see or make art. I’ve driven past on my way to other places of interest; it’s not one of them.

    “Before I built a wall I’d ask to know
    What I was walling in or walling out,
    And to whom I was like to give offence. “

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