As a writer for Lifehack.org, I’m lucky to get emails on their tips@lifehack.org distribution, which is where people send us interesting things. I rarely write stories based on the tips, but I suppose Leon and others use them to research interesting new tools and ideas. However, I have to write here about Wrike. Not as a post for Lifehack, but instead, as a comment on how they won my attention.
Wrike is an online project collaboration software, and though I haven’t built an account to try it, I did watch their online tutorial and thought it seemed pretty neat. But here’s what’s cool.
Instead of pitching their features or giving us a bland e-press-release, Wrike sent this video. Totally snarky and fun. The only points off they get for sending it is that they try to disclaimer themselves as serious at the end of the email. Bullshit. Just do what you set out to do and don’t apologize. You WON my attention by way of this video clip. Don’t apologize.
Get my attention. Move the needle. Use new methods. Worked for me this time.
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