I work in accounting education which means that a large chunk of my time is spent brushing up on industry trends (which expands to finance, management, and economics) – I can’t imagine how long it would take me to comb through blogs without my connects to feed me the information I need throughout the day (this is where Twitter comes in especially handy). I see what people are talking about and get an instant picture of what matters to the folks I’m trying to tailor my social media and marketing efforts towards. I’m not an accountant but through social media, I’m able to connect to the industry and am accepted as one of their own in a way that probably wouldn’t be too likely without the platform.

Priceless.