YouTube Marketing 2- Kodak

I just found this via Len Edgerly’s blog, who in turn, cites Drew Olanoff’s blog.

Two cool things to say: this was an internal Kodak video that was so popular that they released it to the world. Second, look how giving it to YouTube brought it to Drew, who brought it to Len, who brought it to Me. And now I bring it to you. See? And you can share, and your friends can share, and Kodak gets a poopload of advertising for free, just because I think this is a cool video. Booyah, indeed:

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J

It seems Kodak's moment is over, and this video proves it. Snore. Many other companies have already beat Kokak to the punch. They can keep playing catch-up, but name-droping for the sake of "coolness" puts me to sleep.

I think the funniest part is the end, when it says something like, "pictures forever" when anyone who uses digital knows that it is anything but forever...maybe if Kokak started to work on ACTUAL problems, like formats expiring and becoming obsolete, instead of "dazzing us with hyperbole"-I'd take them a little more seriously...

Amy

Thanks for sharing.

Chef Mark

freakin' Annie Liebowitz!

Whitney

I love this because I grew up in Rochester, home of Kodak and George Eastman's house was at the end of my street; spent the better part of my childhood futsing with photos and developing. Know stories about the internal works at Kodak (Matt's Uncle managed Kodak Park for years) that would curl your hair. Nice to see the definition of stodgy is trying to move the equation forward. Boooyah!

newmedia Mike

BOOYAH!

I loved the part about turning off your miniDiscs and firing up your Newtons!

Kevin Kennedy-Spaien

"Try to patent that!" -hee

Michael Bailey

lol - I loved the booyah too, and the "...and there's not a damned thing you can do about it!"

I respond much better to information in this format - will they ever learn that?