Colin Wants His Kids Back

New here? Get more useful information by subscribing for free to the RSS feed. Let's dig in.

Colin Bower

It’s really hard to imagine what life is like right now for my friend and coworker, Colin Bower. His children were illegally abducted over a year ago, and transported to Egypt against Colin’s will and against the law. It’s been a year of working to get them back, and that’s far too long.

I’ve been acting as a solo dad for the last few days while my wife and son are away in Canada, and it’s been time really well spent. I’ve learned that trying to comb very long hair on an 8-year-old girl is a painful thing for both of us. I’ve learned that just because I fell asleep doesn’t mean that she did, and that she’s quite happy to watch documentary footage about the Titanic all night until I catch her hiding out in the bathroom with a little “cinema” of stuffed animals and the laptop.

Juxtapose those two things: I’m fortunate enough to be a dad to my young child, and Colin’s kids were illegally abducted and he hasn’t seen or heard from them in over a year.

There are people in the US government working to help this process along, but we need your help to keep this situation front and center. Given all the things on our government’s plate, you can imagine how important it is to keep up the voice until Colin’s kids are returned.

Please do Three Simple Things

1.) Please visit this Facebook page and send a letter to Secretary Hilary Clinton (It’s super easy to do.)
2.) Please tweet or share this link: http://bit.ly/noorramsay (which leads to the facebook page).
3.) Please keep Noor, Ramsay, and their Dad, Colin, in your thoughts and prayers.

And thank you.

Serving Suggestions

Helping people understand how to use your product helps lots My friend Drew is pushing out his offerings as a blog consultant. This came after a conversation about being really clear on what the offering might be, plus his realization that he has something great to offer people.

On this site, I have a page dedicated to helping people understand how they might work with me. I try to be every bit as clear in my offer/ask. I can certainly improve. Here’s what I am thinking about with regards to using “serving suggestions” to help people decide to work with you.

Serving Suggestions Help Your Prospects Buy

Right now, someone is looking to buy what you’re selling. How easy is it for them to do that? Do you even realize that you’re selling something?

Let’s look at one of Drew’s offerings:

For Elite Clients ONLY
BenSpark on Retainer – $600 a month (buy 3 months at $1500 and save $300)

What is it?

Custom personalized service to ensure that all the little details are taken care of so that you can focus on creating the best content possible.

Who Is This For?

Clients who want a proven leader in the blogging industry to coach them on achieving their blogging goals. This is also the option for clients who understand the importance of treating their blog as a business and who require the personalized touch of a true professional in the industry at their back.

What is Included:

- 2 Hours of Phone support each month to inspire you and coach you on your blogging goals.
- 5 Hours of personal care for your blog each month.
- Enrollment into BenSpark’s Personal Branding BootCamp with focused instruction for extending your personal brand.
- WordPress and Plug-Ins kept up to date – never have to worry about having the latest and greatest tools.
- New Plug-Ins added automatically – Plug-ins come out all the time. I will ensure you have the best of the best.
- Posts re-tweeted by BenSpark – I will handpick your best posts each month to pass along to my large group of twitter followers to garner you increased exposure.

There is no doubt in my mind that Drew has spelled out his offerings well enough to get himself some new business.

Are yours that easy to follow?

Continue with the Analogy

Serving suggestions are those details that explain how one might make use of your product or service. Packaging is also important. Presentation most certainly matters. And you might as well consider pricing, as we seem to be talking through all the elements of marketing.

You probably already have a price in mind. You might have some packaging in mind. So work on your serving suggestions.

Oh, and Add More NEXT ACTIONS

I did a quick tour of a few sites and found their serving suggestions to be decent, but in almost ALL cases, there was a disconnect between the “here’s what I can do for you” and the “so now click this button and let’s get this party started” pieces of the puzzle.

If you’ve got me excited about what you do, then make me a huge big colorful button to click to take action.

That’s what’s next, right?

What’s your take? And what’s your next action after reading this post?

Funny side note: I evidently wrote a post called serving suggestions back in the beginning of 2009. I guess I like the concept.

Another Reason to Use Premium WordPress Themes

There’s a reason I promote premium WordPress themes a lot. One is that they make doing my job a lot better. I was just promoting my friend Chris Garrett’s great ebook on guest posts. I’m an affiliate for it. So, I have a link that sends people to buy the product, and as a result, [...]

Read the full article →

Earthquake in New Zealand

I have friends in New Zealand. They were hit by a massive earthquake. One of my newer friends, Shaun O’Neill, asked me to mention the crisis and to solicit help. Here’s how you can get involved: To donate to the Red Cross Canterbury Earthquake Appeal: – Phone 0900 33 200 to make an automatic $20 [...]

Read the full article →

Guest Posts and Traffic

One thing we talk about a lot inside the Third Tribe site is the value of guest posting (writing posts for other people’s blogs) for your site traffic and growth. I don’t offer it for my site, but I do at Man on the Go, my travel blog. I will most definitely be seeking guest [...]

Read the full article →

Looking for Work

Somewhere along the line, our language shifted meaning slightly. “Looking for work” used to mean, “I’m capable and I’m looking for a place to apply what I know how to do.” Now, it means “I’m unemployed and hoping to find an employer to nestle me into their machine.” These are two very different things. You [...]

Read the full article →

It Won’t Matter

My point, and I will make one, is that it doesn’t matter if you’ve got great social media presence if you don’t fix the basics. I’m so frustrated right now, for something very simple. I received my first Comcast bill for my business Internet service. Oh, I noticed that it’s sending the bill to the [...]

Read the full article →

How to Write a Blog Series

I just completed a small series of blog posts that were somewhat related in substance and topic set. I did it as a way to get a lot of posts out while I was away in Newfoundland visiting relatives. You see, just because I go away, I never want you to have to wait, and [...]

Read the full article →

How to Write Effective Blog Posts

The best compliment I ever receive about my blog is that my posts are short, simple, and actionable. Any time I get that response, I feel that I’ve hit the mark. When I get a lot of comments about uncertainty or when people seek clarity, or when I find myself defending parts of the post [...]

Read the full article →

A Secret About Secrets

Almost every time I use the word “secret” when writing a blog post, I really mean “common sense that most people don’t do.” Shhhh.

Read the full article →