July 23, 2009 55 Comments

Advertising at the Point of Need

urinals I was standing at a urinal today (not these urinals) and there were little ads on the top of the urinal. This got me thinking. What would I want to buy while peeing? Tide to Go sticks? (stain removal) Underpants? Viagra? (if I were older)

See my point on this one? It’s “interesting” (cough cough) that someone came up with the idea to advertise while I’m peeing, insofar as someone thought that’d be a captive audience moment for someone else to convey their message.

Advertising works best if we’re at a point of need. Being that humans move around a lot, are inundated by messages all day, and are paying less attention as a result, what does this all say to you?

Photo credit daveybot

Related posts:

  1. Advertising and Trust
  2. Who Cares Advertising
  3. My Advertising Alternative for Feb 1
  4. YouTube is Not the Internet but She Has a Point
  5. We Need The Right Advertising

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  • http://www.webwindows.co.uk/ Advertising

    Hi, cool post. I have been wondering about this topic,so thanks for writing. Keep blogging. Looking forward to reading your next post.

  • http://www.webwindows.co.uk/ Advertising

    Hi, cool post. I have been wondering about this topic,so thanks for writing. Keep blogging. Looking forward to reading your next post.

  • http://www.prova.fm/advertising/ Barbara

    what a great topic to ponder on :)

    i believe these ads are really meant to capture your attention. don't we all read what's written behind cubicle doors? advertising works if your efforts stand out. i remember i used some door hanger ads from http://www.prova.fm/advertising/' rel=”nofollow”>Prova and instantly, the response was noticeable.

  • neel

    i wnat to start advertising bussiness plz help

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