July 15, 2008 109 Comments

Am I Too Naked

red couch Shel Israel and Robert Scoble talked about the value of blogging and transparency in their seminal work, Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers. But now I’m wondering if maybe I’ve gone too naked.

I finished a conference call a few hours ago with someone who said something that took me aback. Essentially, she said that I share so much on my website that she wonders what else I have to offer. Meaning, if everyone has access to the information I’m providing, why bother going further with me?

Wow. I hadn’t really thought that way. In my mind, what I’m giving you are the bigger pieces of the ideas, the strategies and the tactics, but not the customization and not the execution. THAT’s what I perceive my product is. That’s what you pay for. Plus my network. Plus my knowledge to adapt what I’ve given you over time (course corrections).

You tell me. Am I giving too much away?

Photo credit, kk+

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  • http://www.online-pr.se/blog Stefan Deak

    No matter how much information you publish fingerspitzgefühl can’t be taught. It comes from experience and intuition and the ability to be able to tell good from bad.

  • http://www.sparksocialmedia.com/video/video/show?id=2001530%3AVideo%3A2144 Leif Hansen

    Generally, I think your strategy is spot on.

    Information is, and will continue to be, free. If you don’t serve it, people will find it elsewhere. The true value is in the relationship, the experience, the consulting, etc.

    However, interesting coincidence was this quote I read the same day from Gibson’s new book “Spook Country”.

    ”
    “Secrets,” said the Bigend beside her, “are the very root of cool.” P.108

    Or, as Sting says in “Nothing bout me”:

    “Lay my head on the surgeon’s table
    Take me fingerprints if you are able
    Pick my brains, pick my pockets
    Steal my eyeballs and come back for the sockets
    Run every kind of test from A to Z
    And you’ll still know nothing ’bout me

    Run my name through your computer
    Mention me in passing to your college tutor
    Check my records, check my facts
    Check if I paid my income tax
    Pore over everything in my C.V.
    But you’ll still know nothing ’bout me
    You’ll still know nothing ’bout me

    You don’t need to read no books on my history
    I’m a simple man, it’s no big mystery
    In the cold weather, a hand needs a glove
    At times like this, a lonely man like me needs love

    Search my house with a fine tooth comb
    Turn over everything ’cause I won’t be at home
    Set up your microscope and tell me what you see
    You’ll still know nothing ’bout me “

  • http://www.sparksocialmedia.com/video/video/show?id=2001530%3AVideo%3A2144 Leif Hansen

    Generally, I think your strategy is spot on.

    Information is, and will continue to be, free. If you don’t serve it, people will find it elsewhere. The true value is in the relationship, the experience, the consulting, etc.

    However, interesting coincidence was this quote I read the same day from Gibson’s new book “Spook Country”.

    ”
    “Secrets,” said the Bigend beside her, “are the very root of cool.” P.108

    Or, as Sting says in “Nothing bout me”:

    “Lay my head on the surgeon’s table
    Take me fingerprints if you are able
    Pick my brains, pick my pockets
    Steal my eyeballs and come back for the sockets
    Run every kind of test from A to Z
    And you’ll still know nothing ’bout me

    Run my name through your computer
    Mention me in passing to your college tutor
    Check my records, check my facts
    Check if I paid my income tax
    Pore over everything in my C.V.
    But you’ll still know nothing ’bout me
    You’ll still know nothing ’bout me

    You don’t need to read no books on my history
    I’m a simple man, it’s no big mystery
    In the cold weather, a hand needs a glove
    At times like this, a lonely man like me needs love

    Search my house with a fine tooth comb
    Turn over everything ’cause I won’t be at home
    Set up your microscope and tell me what you see
    You’ll still know nothing ’bout me “

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  • http://www.osmanoglunakliyat.com.tr evden eve nakliyat
  • http://www.savetubevideo.com youtube downloader

    Long before social media, there was always a fear about giving out too much info and having potential clients walk away with freebies-one sales trainer called it “spilling too much candy on the floor.” There is some balance–you don’t want to give away 100%.

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