The other day, Seth Godin wrote about the new standard for meetings and conferences. I loved the article (but couldn’t comment that I did), and have been thinking about it ever since. I talked about it twice with two different people over the last few days, and part of the sentiment Seth put out there found its way into my jumping over a mountain post.
So, I’m presuming everyone reads Seth, but if not, check this out, or as Clarence would say, “marinate.”
Because Seth came by and commented reminded me to show that I am reading and paying attention to him. A side lesson to this: comment where you’re reading. It makes a difference.
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¡Gracias!
Seth’s post hit me too. I sent the link to friends and they all came back with “Loved it!” I know many folks who work for cog-shops and feel like they do more meeting than creating and doing.
By the way, Seth’s memes spread so well, I think, because he keeps comments turned off. It’s a clever way to get a lot of Achoos. I just wish I could plant a big neon feed reader in every office of Corporate America with his posts. We’d see better products, happier employees and a stronger economy.
I agree, Seth’s an important read. I realize folks in the marketing biz tend to be his main readers, but he’s got a wisdom that transcends that field.
Guy Kawasaki interviewed Darren Rowse about Seth and his closed comment policy. Rowse came to an interesting conclusion - with closed comments it causes the discussion to be taken elsewhere, furthering the “sneeze”.
Interesting concept.
I explored how it pertains to radio, here:
http://www.buzzbishop.com/blog/2008/05/21/radio-needs-to-catch-a-cold/
This was no doubt one of seth’s better posts lately. I tried an experiment on my blog once. I trackbacked to one of his posts, which always brings a nice bump in traffic, but I turned off comments for my post. I wanted to see if I could “re-sneeze” his brilliance from my blog’s platform. Dismal results.
Lesson learned? Trackbacking to a remarkable post does not make your post remarkable. Post original, remarkable content and let people comment. Keep the community alive. Seth is one of a kind.