November 8, 2010 34 Comments

B2B Social Media Resources

People ask me about business-to-business social media questions all the time. I usually have great answers, and then they ask me about case studies. At moments like that, I just dip into my collection of case studies on Delicious. Today, I went out and found a bunch more. Here are some posts that others have written that point to good studies and resources for B2B Social Media Marketing:

30 Awesome Social Media Resources

3 Can’t Ignore Case Studies

3 B2B Case Studies and Why They Work

Peter Kim’s awesome wiki on social media marketing examples.

Social Media saves Cisco $100,000+

UPS launches a b2b social media campaign

Vital Stats for B2B Marketers

Retail banking

20 Support Cases for Using Social Media

One note about how B2B marketers get very little social engagement.

There Are More

There are more resources. Most of those actually lead to even more resources just with the links above. So, pore through them, see what applies, and align them to your needs.

Just wanted to share some poking around that I’d done for you.

Have any more to share? Stick some links in the comments. (Remember that all URLs are quarantined for a while. It takes me to manually approve them, so don’t worry. I’ll get you.)

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  • http://www.krisdeleon.com Las Vegas Social Media – Kris

    Thanks for posting this Chris! I deal with small business owners, and it’s great to have some successful case studies to present to them. They know they need to use social media, but are a bit hesitant to start since it’s quite new to them and not sure they’ll get results.

  • http://www.krisdeleon.com Las Vegas Social Media – Kris

    Thanks for posting this Chris! I deal with small business owners, and it’s great to have some successful case studies to present to them. They know they need to use social media, but are a bit hesitant to start since it’s quite new to them and not sure they’ll get results.

  • http://www.krisdeleon.com Las Vegas Social Media – Kris

    Thanks for posting this Chris! I deal with small business owners, and it’s great to have some successful case studies to present to them. They know they need to use social media, but are a bit hesitant to start since it’s quite new to them and not sure they’ll get results.

    • http://raulcolon.net Raul Colon

      Kris,

      I run into the same issue all they hear is the negative stories. It is great that Chris can share these case studies with us to show them the positive side and benefits.

      • http://www.krisdeleon.com Las Vegas Social Media – Kris

        It’s interesting that when I come across businesses who have negative stories, it’s mainly because they never learned how to use social media properly. Some think that all they need to do is put up a Facebook page, and expect customers to come. Others treat it like “social selling” instead of “social networking” – you need to engage with your fan base first and provide value, instead of selling. Relationships take time to build.

  • http://twitter.com/vascocv vasco vasconcelos

    Thanks for sharing!

  • http://raulcolon.net Raul Colon

    Chris,

    You are a savior… I will be sharing these with a few people I met last Friday at a local get together. I will browser over them during the day.

    Thanks again!

    • http://chrisbrogan.com Chris Brogan

      Happy to help. : )

    • http://chrisbrogan.com Chris Brogan

      Happy to help. : )

  • http://twitter.com/muellero Roland C. Müller

    This is great! Thanks for your posting!

  • http://www.TheDADvocateProject.com Anonymous

    Chris, Appropriate or not, I love you. You make my work so much easier. This set of case studies is exactly what I was about to go search for on google to prep a presentation for my Senior Mgt team. Thank you.

    • http://chrisbrogan.com Chris Brogan

      I’m here to help. Bookmark and share, baby. : )

  • http://www.mazakaro.com Rahul @ MazaKaro

    thank you for the list , i can guess how it would be very helpful to me to read most of them, thank you i will be checking all of them :)

  • http://www.socialmediaexaminer.com Michael A. Stelzner

    Chris – Thanks for referencing our case study on Cisco! – Mike

  • http://mariasconsulting.com Maria Snyder Consulting

    Chris, thanks for poking around. There is a lot of bad B2B social networking being done. I love your writing style.

  • http://www.workwithcherry.com/ Cherry Rahtu

    Thank you Chris for sharing my post “retail banking” :)

  • http://www.girlspict.net/ sexyasiangirls

    Thank you

  • http://www.girlspict.net/ sexyasiangirls

    Thank you

  • http://www.margieclayman.com Marjorie Clayman

    Lot of footwork there!

    I’m looking at the titles to learn about how bloggers present case studies. The number 3 seems to be a commonality, as does the word “awesome.”

    I think in 2011 I’m going to bring gnarly into the business mainstream.

    “3 gnarly Social Media case studies.” Then I’ll do a case study to see how gnarly performs. Yesss…

  • http://www.suddenlymarketing.com Suddenly Jamie

    TKS for including my Savvy B2B post in your list. Even bigger thanks for sharing all those other great resources! We’re always on the lookout for examples of how B2B cam make social work (as well as cautionary tales about what NOT to do!) & this post is a gold mine of references and resources. THANKS!

  • Nanross

    Wow! Thanks, Chris for the case studies resources. Case studies are crucial for B2B social media.

  • Anonymous

    Once again you “showed” rather than “told” us how to use social networking and social media resources.

    We don’t have to know and do everything–we connect with others who are doing good work. Together, the whole team is better than the individual players.

  • Abbie S. Fink

    Chris — perfect timing. I have been working with a commercial real estate client that has been hesitant to get into social media. Wanted some proof that it works in the b-2-b world. Now I’ve got some great case studies to share. Thank you.

  • jbledsoejr

    Thanks for sharing! We are going head 1st into social media and I’m sure this info will be beneficial.

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  • Christie Love

    Great article!It’s SO packed with information!

  • http://www.soppnox.com/social-media-marketing.html Social Media Marketing

    Thanks for sharing….. your case studies are very useful….

  • http://www.flashxml.net/media-slideshow.html flash slideshow

    These resources proves that B2B and social media goes perfect with each other. It was good to read some of the case studies and has cleared the concept of B2B marketing.

  • http://twitter.com/juliadehay Julia Dehay

    Thank you for sharing this…VERY helpful!!

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  • dwuser

    This post is very nice. Because your post is giving very nice information about B2B and social media. So we are very thankful to you.

  • http://www.wfgsports.com/category/World-Financial-Group-Canada.aspx WFG Canada

     I have been working with a commercial real estate client that has been hesitant to get into social media. Wanted some proof that it works in the b-2-b world. Now I’ve got some great case studies to share.

  • http://seoexpert-in.blogspot.com/ SEO Expert

    Cool list of resource must say this post have lot of data in few above links thank you so much sir.

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