“At the end of it all, a friendship formed. It wasn’t the kind of friendship where they had dinner every Thursday night. It was more like whatever you’d call something between two people who hoped each other succeeded. That was the end of everything that was to come.”
The creative process isn’t linear. Your brain isn’t exactly linear. We think a hundred things at once, a thousand, a million. We breathe. Our thoughts are cars skidding on ice, hoping to hold the road, or at least land safely in a fluffy bank.
But every hunter needs a target. If your business is communication, know what it is you’re shooting at before you draw back.
Work backwards.
Work out of sync. Work in your underpants. Work in coffeeshops. Frankly, I don’t care where you work. But do it in the way that drives your powerful vision into the dead center of your target.
Priest, car salesman, or first year PR account coordinator, it doesn’t matter to me. Work backwards, upside down, In mud on cardboard for all I care.
But just like jazz, learn some rules before you go breaking them.
In the beginning, you might feel a bit uncertain. Try things out. Build secret labs. Run things by friends. Then, don’t listen to what they say. You think visionaries have safety nets and advisory boards and case studies?
Someone had to hunt the first mammoth. Oh, and that poor bastard died a bloody death. Maybe he tried throwing rocks at it and got trampled. His friends (or rather, the guys he went hunting with) talked it all over later on in the caves, over whatever passed for beers back then. “Maybe Grod needed something heavier, like a tree.” “Naw, Grod was just a bad shot. Rocks are great.” “Hey, awesome. You go out there tomorrow with rocks just like Grod’s and we’ll see what happens.”
Are you with me? Who cares if you are? That’s the point. Go start something from the back to the front.
Start. at. the. back.
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