I had the pleasure of interviewing first time author John Morgan about his new book, Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition (amazon affiliate link), a book that tackles personal branding and the need to stand out. What I like about John’s book is that it’s told from a somewhat different perspective than other books about what’s come to be known as personal branding. John points out that there are lots of people out there vying for attention. His plan is to help you rise above the clutter.
I like that the book is broken down into smaller bites, and that you can find one or two tidbits to consider and bounce against the way you do things on every other page. Because John comes from some very competitive roots, the book has some interesting points to consider. Check out my video with John for a bit more.
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If you’re wondering what to do to get seen and heard in the louder world around us, John Morgan’s book is a worthwhile add to your collection.
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