I just checked out a project from Federated Media called BingTweets.com. It sniffs Twitter’s trending topics and merges that with Microsoft Bing search results (note: parts of Microsoft are client of NML, but NOT the folks at BING).
What’s cool about that is there are MANY times when we see trends on Twitter and we wonder what the backstory is. In my example, I clicked half-blood prince and got local showtimes for the new Harry Potter movie (hmmm, I could sneak off and watch THAT). I think this can be pretty darned useful.
But think about this: this is actually an ADVERTISEMENT, and yet, it’s useful. Chew on that a bit. It’s a relationship with an application built by Federated Media to help Microsoft promote Bing.
This beats the HELL out of a banner ad, don’t you think?
What’s your take?
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