Blog Tune Up-Search
You’d think search wouldn’t matter, but it does. The #1 thing I seek in a blog I’m returning to (versus a newly discovered blog) is a search bar. Why? Because often, I’m returning to a blog to find a story.
Put your search box WAY up high on your page, above the fold, if at all possible. It matters.
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Comments
Great thought. I had it at the bottom of the sidebar. a really long sidebar. I moved it up tonight. 20 minutes later I used it myself.
thanks.
[…] Because Chris Brogan told me to: The #1 thing I seek in a blog I’m returning to (versus a newly discovered blog) is a search bar. […]
Chris, even better…I wonder if there is a search widget that allows you to aggregate all your social content and search it from one trusted source? Oh, I wonder what such a service would be called?
(The above is tongue in cheek, I work for and therefore, shrill for, Lijit - http://www.lijit.com, which you will see on Chris’ sidebar —>)
Chris’s point is a good one. Search allows me to find content generated by a trusted source (the blogger), and when done right is a wonderful resource.
[…] a search box on your blog matters! As Chris Brogan nicely says The #1 thing I seek in a blog I’m returning to (versus a newly discovered blog) is a […]






Good point. Different people hunt in different ways, and the point of entry should be obvious to each of them. We recently added a highly visible phone number to our agency site, and phone leads tripled … imagine the logic!