Blog Tune Up-Search

April 9, 2008 · Comments

You’d think search wouldn’t matter, but it does. The #1 thing I seek in a blog I’m returning to (versus a newly discovered blog) is a search bar. Why? Because often, I’m returning to a blog to find a story.

Put your search box WAY up high on your page, above the fold, if at all possible. It matters.

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ChrisBrogan.com runs on the Thesis Theme for WordPress

Thesis WordPress theme

Thesis is the search engine optimized WordPress theme of choice for serious online publishers. If you’re a blogger who doesn’t understand a lot of PHP, Thesis will give a ton of functionality without having to alter any code. For the advanced, Thesis has incredible customization possibilities via Thesis hooks.

With so many design options, you can use the template over and over and never have it look like the same site. The theme is robust and flexible enough not only to accommodate a site like ChrisBrogan.com, but also to enable the site to run far more efficiently than it ever has before.

  • Good point. Different people hunt in different ways, and the point of entry should be obvious to each of them. We recently added a highly visible phone number to our agency site, and phone leads tripled ... imagine the logic!
  • jon
    Great thought. I had it at the bottom of the sidebar. a really long sidebar. I moved it up tonight. 20 minutes later I used it myself.

    thanks.
  • Chris, even better...I wonder if there is a search widget that allows you to aggregate all your social content and search it from one trusted source? Oh, I wonder what such a service would be called?

    (The above is tongue in cheek, I work for and therefore, shrill for, Lijit - www.lijit.com, which you will see on Chris' sidebar --->)

    Chris's point is a good one. Search allows me to find content generated by a trusted source (the blogger), and when done right is a wonderful resource.
  • Done!
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