For my closing keynote at New Marketing Experience in San Francisco, I gave them my “One Big Idea” speech, as this was the theme of the day. My big idea was blur.
Blur
We have too much to do. We have too much to sort through. There are too many shiny objects, too many me-too experiences, too many situations where we’re doing something because we think that’s what we should be doing, and because that’s what other people seem to be doing.
In this context, I was talking about marketing, but of course, as with everything I do, I’m talking about life, about how we’re conducting ourselves, about what’s on the plate.
Essentially, I gave people permission to stop chasing after every recipe and instead just work on their restaurant. Do something. You don’t have to do everything. Just do something.
Eliminate blur. Stop multitasking. Stop allowing everything in, if that’s not helping.
Ultimately, no one needed me to say this. I just did it to remind them to look inside, to question everything, to consider the frame through which they were viewing the world, and to consider whether there was too much stuff blurring up their view.
I’m starting to think that we’ve got the opportunity to do some REALLY big things by just working on a few things, and by chalking up some little victories.
What say you?
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