February 6, 2009 96 Comments

Build Useful Media

layout It’s usually through my own personal interests that I stumble into something else that I might want to share with you that could be helpful. This very thought, if you pause and read no further, is useful. I start most every post from this perspective: “I’ve just thought about something or learned something. How can I impart this information on others?” The big point I want to make with you is that it’s up to us (and by “us,” I mean YOU) to make useful media.

Think About Goals

It’s easy if you’re a company. When I think about our client, Citrix Online, the folks who make GoToMeeting, I know that they’d like more customers. That’s a goal. You might not always have that cut and dry of a goal. You might want to inform. You might want to make money somehow. You might just want to talk about the city where you live.

If you don’t start at the goal, how will you know what kind of product to make? For instance, a few years back, I produced a podcast for moms called Career Mom Radio. My idea was simple: there are tons of mommy bloggers, but not all moms can sit still to read. I reasoned that I’d get a show together that a busy mom could listen to via an iPod. (Easier to have 1 earbud in while the kid watches Barney than it is to crack open the laptop and read through a post, was my logic).

The goal was: reach busy moms in a medium where the marketplace wasn’t over crowded. (For the record, there are still way more blogs for moms than podcasts, despite the fact that I still believe it’s easier or a mom to keep a Shuffle clipped to her shirt and an earbud in. (Anyone?)

After the Goal, some Research

Once you have the idea for your project, you might look into the space around it. For instance, if you’re thinking you want to start a tech blog today and hope to live off it, good luck. Ditto general opinion blogs. Ditto general review blogs. At this point, you’ve really got to figure out a unique angle for pretty much any product.

Some quick ideas for research:

  1. Search for terms that you’d use to find this new project’s URL using Google Blogsearch. Do the same on Technorati.
  2. Check out Alltop and see if there’s a category for your idea. If so, read a few example blogs in the space (even if you’re doing a podcast, a book, a whatever).
  3. Now, depending on the goals of your project, you might also want to see whether there is a market for the information. For instance, if you’re hoping to monetize and sell ads, you might check out platforms like Commission Junction, or LinkShare or Share a Sale and see if there’s anyone selling affiliate opportunities in your project’s space. (Again, if you’re thinking of making money.)

Format, Function, and Your “Customer”

Here’s a thought: what if your project isn’t best suited to be a blog? Or, what if a blog is just one format, and there could be others? Take a site like Instructables. I could see them making a killing on selling little $1.99 downloads, either as a PDF or maybe to your iPhone for their various DIY projects.

What’s the best format for what you do? Is it text? Think about Gary Vaynerchuk. Would he come off as interesting if all you did was read him? Should J.C. Hutchins stop making books and podcasts? Hell no.

Think hard about the format you intend to use for your project, and then think about function.

By function, think about this: how will someone use this work? For instance, look at this very same blog post. I’m writing something that you will read, and then hopefully, you’ll take it to heart, and consider for your next projects. However, this post, as a reference piece, is very much poorly designed. It’s an informational piece.

Thus, if I went further with this, what would be the right function to build in, would be an attached PDF file with the ideas bulleted out, that you could refer to when starting a new project. Now that would add some functionality. Make sense?

Think of your readers/consumers/audience/participants as your customers in this case. This piece is getting long, and I’m not really done writing it. Should I go back and add pictures? Should I do something to break it up? Should it be in three parts? That’s what I think when I think of you as my customer, and consider this post. What do you believe your “customers” want from your media product?

Go back and answer that truthfully, not with what YOU wish they’d want.

Do What You Like

Technically, you can do whatever you want. Never let others tell you you’re doing it wrong. Not even me.

My dad, Steve Brogan, is writing Dad’s Poker Blog, about his experiences as a semi-professional poker player. I read him every day as a completely amateur (and bad at it) poker player. He and I didn’t do any research before making the site. We didn’t see if the world needed another poker blog. We did look at http://poker.alltop.com, but we didn’t think much about whether or not we should do it.

Sometimes, you might just want to blog about something or make a project of another kind just because that’s what you want to do. We’re doing the Media Hacks podcast in audio form on a phone dial in, which means it’s not top audio quality, nor is it the more popular video format. Who cares? We just want it out there, and this is the best no-fuss way to get us all together.

Useful Matters

Attention is the new distribution. I’ll talk about this more at some other point, but just know this: the choices you make to better equip your would be audience of participants, the more you’ll benefit from that (in whatever form you’re seeking via your goals and strategy). It’s not good enough any more to just put something up without thinking.

So, what does this all make you think about your media? And if you’re not in the mood to pick apart what you’re doing, feel free to pick apart mine? What should I do differently? How can I help you even more?

Let’s talk about useful media, shall we?

Special side note. A new issue of my newsletter launches in a few days. Are you already newslettersubscribed for free? Hint: it’s not the same content as my blog.

Photo credit indyplanets

Related posts:

  1. Let Twitter Build Your Social Media Project
  2. Note to Social Media Types- Build Your Interfaces
  3. Social Media Starter Moves for Entrepreneurs
  4. Free eBook on Social Media and Social Networks
  5. Social Media and Social Network Starting Points

ChrisBrogan.com runs on the Genesis Framework

Genesis Theme Framework

The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress. Whether you're a novice or advanced developer, Genesis provides you with the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.

With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog.

Become a StudioPress Affiliate

← Older Comments
  • http://blog.angelaconnor.com AngelaConnor

    Chris: One of the chapters of my upcoming book: <a href=”http://www.happyabout.info/community-engagement.php”18 Rules of Community Engagement is “Provide Useful information.” The thing that I’ve found when talking to people about getting involved with some form of social media is that they underestimate the value of their expertise. We get so caught up “talking shop” with like-minded folks that we forget how valuable our knowledge is to those outside of our circle. I just hosted a one-hour chat for my online community yesterday, with two local financial advisors who offered free advice to anyone who asked questions. You see, I’ve been watching the community discuss job loss and money woes and I wanted to do something to help. So, I went to the people who possess the most useful information about finances and got them to provide it for free. Heck, they may even get some clients out of the deal. But when I met with them to discuss this opportunity, I was amazed that they weren’t capitalizing on their knowledge during one of the worst economic times since the Great Depression. It’s all about leveraging your own knowledge base. Too many people don’t do it.

  • http://blog.angelaconnor.com Angela Connor

    Chris: One of the chapters of my upcoming book: <a href=”http://www.happyabout.info/community-engagement.php”18 Rules of Community Engagement is “Provide Useful information.” The thing that I’ve found when talking to people about getting involved with some form of social media is that they underestimate the value of their expertise. We get so caught up “talking shop” with like-minded folks that we forget how valuable our knowledge is to those outside of our circle. I just hosted a one-hour chat for my online community yesterday, with two local financial advisors who offered free advice to anyone who asked questions. You see, I’ve been watching the community discuss job loss and money woes and I wanted to do something to help. So, I went to the people who possess the most useful information about finances and got them to provide it for free. Heck, they may even get some clients out of the deal. But when I met with them to discuss this opportunity, I was amazed that they weren’t capitalizing on their knowledge during one of the worst economic times since the Great Depression. It’s all about leveraging your own knowledge base. Too many people don’t do it.

  • http://livewellbydesign.org Andy

    Chris, I’m new to your blog, but boy, do you dish up some really helpful advice! Many thanks! This piece is just wonderful. I’m actually new to the world of blogging (and posting comments on other blogger sites). I’ve had my site up just about three months, and well, there’s a lot to learn. Your tutelage is very helpful.

    Partly because of what I do for a living, I was inspired by your recent post to offer a few suggestions for those readers making goals. However, I’m also a bit concerned this is not appropriate etiquette. If so, please accept my apologies, and let me know. I’m really new at this and am totally open to feedback on the appropriate etiquette of blogging and commenting.

    Anyway, I hope the following is helpful for everyone:

    1. Make your goals measurable. Specific. For example, I want to create a successful blog in ‘09 isn’t specific enough. The goal needs a number (e.g., the number used depends on the goal, but in essence would be a time, distance, frequency, date, number of subscribers, etc.). Writing down I will write “x” number of posts/week is measurable.

    2. Make sure your goals are desirable. This seems obvious enough, but it isn’t enough to simply ‘want’ to accomplish a goal. It must be a burning desire. It is the fuel that enables you to overcome any barriers that inevitably pop up–particularly if it’s a big goal. Know ‘WHY’ you’re going after the goal you’ve set up. The bigger the goal, the bigger the ‘why.’ Think of the ‘why’ as fuel–it ties into your purpose.

    3. The goal has to be “I” centered. This also seems obvious, but too often, we think we’re engaging in a goal that is ours, when in reality, it’s for reasons other then our own.

    4. Is your goal action oriented? What that means is the goal you choose to focus on must include specific behaviors–actions–that you will do to achieve your goal. It’s not enough to ‘know’ what you need to do; it has to be written down. In other words, is your goal observable? If for example, you said you wanted to go to the gym and workout regularly, could someone walking by the window at the gym see you working on your goal and videotape it?

    5. Lastly, you goals have to be realistic. This is where most people skid off the road. They have great, inspiring goals, but they end up not being realistic. One of the ways to be sure your goals are realistic is to follow the steps outlined in this series of articles on achieving goals and success. Additionally, it’s also important to take a really, really good look at your goals and step back and ask “can I really accomplish this? How do I know?” How do you know? Have you accomplished something similar before–do you have a history of achieving similar goals? Do you need to learn something before you can work on the main part of the goal?

    The more specific you can be, the higher the probability you will achieve your goals and achieve success. Don’t forget to create balance in your life. Take care of your health (without which, you won’t likely be accomplishing to many goals), pay attention to your family, friends, etc. Oh, and don’t forget to have fun! Just because achieving your goals take time and energy doesn’t mean achieving goals can’t be fun. The more fun you build into accomplishing your goals, the more energy and joy you’ll experience in the process (and the less stressed you’ll be).

    Again, I hope this is helpful.

    Take good care….

  • http://livewellbydesign.org Andy

    Chris, I’m new to your blog, but boy, do you dish up some really helpful advice! Many thanks! This piece is just wonderful. I’m actually new to the world of blogging (and posting comments on other blogger sites). I’ve had my site up just about three months, and well, there’s a lot to learn. Your tutelage is very helpful.

    Partly because of what I do for a living, I was inspired by your recent post to offer a few suggestions for those readers making goals. However, I’m also a bit concerned this is not appropriate etiquette. If so, please accept my apologies, and let me know. I’m really new at this and am totally open to feedback on the appropriate etiquette of blogging and commenting.

    Anyway, I hope the following is helpful for everyone:

    1. Make your goals measurable. Specific. For example, I want to create a successful blog in ‘09 isn’t specific enough. The goal needs a number (e.g., the number used depends on the goal, but in essence would be a time, distance, frequency, date, number of subscribers, etc.). Writing down I will write “x” number of posts/week is measurable.

    2. Make sure your goals are desirable. This seems obvious enough, but it isn’t enough to simply ‘want’ to accomplish a goal. It must be a burning desire. It is the fuel that enables you to overcome any barriers that inevitably pop up–particularly if it’s a big goal. Know ‘WHY’ you’re going after the goal you’ve set up. The bigger the goal, the bigger the ‘why.’ Think of the ‘why’ as fuel–it ties into your purpose.

    3. The goal has to be “I” centered. This also seems obvious, but too often, we think we’re engaging in a goal that is ours, when in reality, it’s for reasons other then our own.

    4. Is your goal action oriented? What that means is the goal you choose to focus on must include specific behaviors–actions–that you will do to achieve your goal. It’s not enough to ‘know’ what you need to do; it has to be written down. In other words, is your goal observable? If for example, you said you wanted to go to the gym and workout regularly, could someone walking by the window at the gym see you working on your goal and videotape it?

    5. Lastly, you goals have to be realistic. This is where most people skid off the road. They have great, inspiring goals, but they end up not being realistic. One of the ways to be sure your goals are realistic is to follow the steps outlined in this series of articles on achieving goals and success. Additionally, it’s also important to take a really, really good look at your goals and step back and ask “can I really accomplish this? How do I know?” How do you know? Have you accomplished something similar before–do you have a history of achieving similar goals? Do you need to learn something before you can work on the main part of the goal?

    The more specific you can be, the higher the probability you will achieve your goals and achieve success. Don’t forget to create balance in your life. Take care of your health (without which, you won’t likely be accomplishing to many goals), pay attention to your family, friends, etc. Oh, and don’t forget to have fun! Just because achieving your goals take time and energy doesn’t mean achieving goals can’t be fun. The more fun you build into accomplishing your goals, the more energy and joy you’ll experience in the process (and the less stressed you’ll be).

    Again, I hope this is helpful.

    Take good care….

  • http://livewellbydesign.org Andy

    Chris, I’m new to your blog, but boy, do you dish up some really helpful advice! Many thanks! This piece is just wonderful. I’m actually new to the world of blogging (and posting comments on other blogger sites). I’ve had my site up just about three months, and well, there’s a lot to learn. Your tutelage is very helpful.

    Partly because of what I do for a living, I was inspired by your recent post to offer a few suggestions for those readers making goals. However, I’m also a bit concerned this is not appropriate etiquette. If so, please accept my apologies, and let me know. I’m really new at this and am totally open to feedback on the appropriate etiquette of blogging and commenting.

    Anyway, I hope the following is helpful for everyone:

    1. Make your goals measurable. Specific. For example, I want to create a successful blog in ‘09 isn’t specific enough. The goal needs a number (e.g., the number used depends on the goal, but in essence would be a time, distance, frequency, date, number of subscribers, etc.). Writing down I will write “x” number of posts/week is measurable.

    2. Make sure your goals are desirable. This seems obvious enough, but it isn’t enough to simply ‘want’ to accomplish a goal. It must be a burning desire. It is the fuel that enables you to overcome any barriers that inevitably pop up–particularly if it’s a big goal. Know ‘WHY’ you’re going after the goal you’ve set up. The bigger the goal, the bigger the ‘why.’ Think of the ‘why’ as fuel–it ties into your purpose.

    3. The goal has to be “I” centered. This also seems obvious, but too often, we think we’re engaging in a goal that is ours, when in reality, it’s for reasons other then our own.

    4. Is your goal action oriented? What that means is the goal you choose to focus on must include specific behaviors–actions–that you will do to achieve your goal. It’s not enough to ‘know’ what you need to do; it has to be written down. In other words, is your goal observable? If for example, you said you wanted to go to the gym and workout regularly, could someone walking by the window at the gym see you working on your goal and videotape it?

    5. Lastly, you goals have to be realistic. This is where most people skid off the road. They have great, inspiring goals, but they end up not being realistic. One of the ways to be sure your goals are realistic is to follow the steps outlined in this series of articles on achieving goals and success. Additionally, it’s also important to take a really, really good look at your goals and step back and ask “can I really accomplish this? How do I know?” How do you know? Have you accomplished something similar before–do you have a history of achieving similar goals? Do you need to learn something before you can work on the main part of the goal?

    The more specific you can be, the higher the probability you will achieve your goals and achieve success. Don’t forget to create balance in your life. Take care of your health (without which, you won’t likely be accomplishing to many goals), pay attention to your family, friends, etc. Oh, and don’t forget to have fun! Just because achieving your goals take time and energy doesn’t mean achieving goals can’t be fun. The more fun you build into accomplishing your goals, the more energy and joy you’ll experience in the process (and the less stressed you’ll be).

    Again, I hope this is helpful.

    Take good care….

  • http://radarmovel.blogspot.com/ Thiago

    Really interesting article! I’m a communication student from Brazil and I’m researching material on Social Media for my paper. I’ve just started a new blog trying to focus on this kind of topic. I even linked an article of yours (the one with 50 steps do stabilshing a consistent social media practice). Keep up with the good work man!

  • http://radarmovel.blogspot.com/ Thiago

    Really interesting article! I’m a communication student from Brazil and I’m researching material on Social Media for my paper. I’ve just started a new blog trying to focus on this kind of topic. I even linked an article of yours (the one with 50 steps do stabilshing a consistent social media practice). Keep up with the good work man!

  • http://radarmovel.blogspot.com/ Thiago

    Really interesting article! I’m a communication student from Brazil and I’m researching material on Social Media for my paper. I’ve just started a new blog trying to focus on this kind of topic. I even linked an article of yours (the one with 50 steps do stabilshing a consistent social media practice). Keep up with the good work man!

  • http://www.ryancmiller.com ryancmiller

    Great post Chris. I think you’ve hit the nail on the head once again. Its a great primer for those of us (like myself) who participate in this space, but don’t quite know how to carve out a niche.

    A lot of time its hard because we are all interested in so many different things that as a content producer it becomes hard to put yourself in a box that’s small enough to be unique, relevant, and a source for original content while still having the box big enough to represent who you are. A challenge indeed.

    I feel inspired to keep trying, so thank you.
    @ryancmiller

  • http://www.ryancmiller.com ryancmiller

    Great post Chris. I think you’ve hit the nail on the head once again. Its a great primer for those of us (like myself) who participate in this space, but don’t quite know how to carve out a niche.

    A lot of time its hard because we are all interested in so many different things that as a content producer it becomes hard to put yourself in a box that’s small enough to be unique, relevant, and a source for original content while still having the box big enough to represent who you are. A challenge indeed.

    I feel inspired to keep trying, so thank you.
    @ryancmiller

  • http://www.ryancmiller.com Ryan Miller

    Great post Chris. I think you’ve hit the nail on the head once again. Its a great primer for those of us (like myself) who participate in this space, but don’t quite know how to carve out a niche.

    A lot of time its hard because we are all interested in so many different things that as a content producer it becomes hard to put yourself in a box that’s small enough to be unique, relevant, and a source for original content while still having the box big enough to represent who you are. A challenge indeed.

    I feel inspired to keep trying, so thank you.
    @ryancmiller

  • Pingback: Editor’s Picks: February 2-6, 2009 | Search Marketing Standard

  • Anonymous

    Brilliant post, Chris!
    This is the sort of post I leave open in my browser because it’s loaded with take-aways. I have a number of projects I want to apply parts and pieces to, and wish there was a better way to harvest them. I don’t see a “print this article” link anywhere. How about that for a little extra “something”?

    By the way, if you haven’t already, how about expanding on those research ideas. And how about doing that routinely, from time to time, since resources will change and evolve. (If you have and I missed it, sorry!)

  • Anonymous

    Brilliant post, Chris!
    This is the sort of post I leave open in my browser because it’s loaded with take-aways. I have a number of projects I want to apply parts and pieces to, and wish there was a better way to harvest them. I don’t see a “print this article” link anywhere. How about that for a little extra “something”?

    By the way, if you haven’t already, how about expanding on those research ideas. And how about doing that routinely, from time to time, since resources will change and evolve. (If you have and I missed it, sorry!)

  • http://www.fantastic-machine.com/penina Penina

    Brilliant post, Chris!
    This is the sort of post I leave open in my browser because it’s loaded with take-aways. I have a number of projects I want to apply parts and pieces to, and wish there was a better way to harvest them. I don’t see a “print this article” link anywhere. How about that for a little extra “something”?

    By the way, if you haven’t already, how about expanding on those research ideas. And how about doing that routinely, from time to time, since resources will change and evolve. (If you have and I missed it, sorry!)

  • Andi Narvaez

    This is great Chris. it truly made me pause and reflect on my online “beingness.” Although I read somewhere that we often make the mistake of thinking that everything that is posted online and available to us is meant to be FOR us I still think that we should make sure that whatever we put out there is of some value to someone, even if that someone IS just ourselves.

    Thanks again!

  • Andi Narvaez

    This is great Chris. it truly made me pause and reflect on my online “beingness.” Although I read somewhere that we often make the mistake of thinking that everything that is posted online and available to us is meant to be FOR us I still think that we should make sure that whatever we put out there is of some value to someone, even if that someone IS just ourselves.

    Thanks again!

  • http:andinarvaez.wordpress.com Andi Narvaez

    This is great Chris. it truly made me pause and reflect on my online “beingness.” Although I read somewhere that we often make the mistake of thinking that everything that is posted online and available to us is meant to be FOR us I still think that we should make sure that whatever we put out there is of some value to someone, even if that someone IS just ourselves.

    Thanks again!

  • Pingback: links for 2009-02-06 « Shashi Bellamkonda - Social Media Swami

  • http://kmazz.wordpress.com Kathleen Mazzocco

    What a great way to start the weekend. Lots to think about. Truly, clients don’t hear this often enough: think it through, know who you are, know who your audience is, before you choose and adopt new media. Now I have the great Chris Brogan to back me up in writing.

  • http://kmazz.wordpress.com Kathleen Mazzocco

    What a great way to start the weekend. Lots to think about. Truly, clients don’t hear this often enough: think it through, know who you are, know who your audience is, before you choose and adopt new media. Now I have the great Chris Brogan to back me up in writing.

  • http://kmazz.wordpress.com Kathleen Mazzocco

    What a great way to start the weekend. Lots to think about. Truly, clients don’t hear this often enough: think it through, know who you are, know who your audience is, before you choose and adopt new media. Now I have the great Chris Brogan to back me up in writing.

  • http://donotreadthisblogunless.blogspot.com/ Nicholas Chasenachase

    Chris,

    Wow, you just have amazing information to share. I need to implement these ideas today!

    Respectfully,

    Nicholas Chase
    http://www.twitter.com/nachase

  • http://donotreadthisblogunless.blogspot.com/ Nicholas Chasenachase

    Chris,

    Wow, you just have amazing information to share. I need to implement these ideas today!

    Respectfully,

    Nicholas Chase
    http://www.twitter.com/nachase

  • http://donotreadthisblogunless.blogspot.com/ Nicholas Chasenachase

    Chris,

    Wow, you just have amazing information to share. I need to implement these ideas today!

    Respectfully,

    Nicholas Chase
    http://www.twitter.com/nachase

  • Lindsay E.

    Thanks for the great information. I will share this with my org. to help shape future blog content and goals. And this is extremely useful for me to implement personally.

  • Lindsay E.

    Thanks for the great information. I will share this with my org. to help shape future blog content and goals. And this is extremely useful for me to implement personally.

  • Lindsay E.

    Thanks for the great information. I will share this with my org. to help shape future blog content and goals. And this is extremely useful for me to implement personally.

  • http://www.creatingagoodlife.com Sara

    It’s funny, everyone thinks they are interesting, relevant, and have an original take on many things, and why not, it’s their take, right? Unless you’re doing it just for fun, it really boils down to the old adage of finding a need and filling it. Sometimes it just needs to be worded differently to be clear.

    Thanks for the insight.

  • http://www.creatingagoodlife.com Sara

    It’s funny, everyone thinks they are interesting, relevant, and have an original take on many things, and why not, it’s their take, right? Unless you’re doing it just for fun, it really boils down to the old adage of finding a need and filling it. Sometimes it just needs to be worded differently to be clear.

    Thanks for the insight.

  • http://www.creatingagoodlife.com Sara

    It’s funny, everyone thinks they are interesting, relevant, and have an original take on many things, and why not, it’s their take, right? Unless you’re doing it just for fun, it really boils down to the old adage of finding a need and filling it. Sometimes it just needs to be worded differently to be clear.

    Thanks for the insight.

  • Pingback: Build Useful Media | chrisbrogan.com « AffiliateFortuneCookies

  • Pingback: Fried Brains « Backpacker Uni

  • Pingback: Morning Edition - Feb 9, 2009 « Sazbean

  • http://www.femapawergenerators.com Mar.d.mor

    Excelent post Chris ! .

    You really know how to invite people to keep caming back.

    Cheers ! .

    MAR.D.MOR

  • http://www.femapawergenerators.com Mar.d.mor

    Excelent post Chris ! .

    You really know how to invite people to keep caming back.

    Cheers ! .

    MAR.D.MOR

  • http://www.femapawergenerators.com Mar.d.mor

    Excelent post Chris ! .

    You really know how to invite people to keep caming back.

    Cheers ! .

    MAR.D.MOR

  • http://www.myadguy.com Ray Martin

    I like your idea about reaching moms in a unique and different way because they don’t have a lot of free time to be in front of the computer reading, but I’m not sold on Podcasts…yet. I don’t think technology has caught up to the potential for them because most iPods still rely on syncing to iTunes or listening on a computer in order to hear the content. Only recently have iPhones been able to directly download content from iTunes with a wireless connection. Even then, there isn’t a good rss function that alerts you to the new episode. That extra step of needing to plug in your mp3 player is what gets in the way. I love using an rss reader from my mobile web browser and feel that it is a stronger way to communicate for now until technology allows us to cut the cord from our computers and truly be on the go. My other hangup on the idea of podcasts is that not everyone has a good connection from their mp3 players to their cars yet. Granted, vehicles aren’t the only place busy moms might listen to a program, but it’s got to be the top 2 or 3.

    Love your dad’s blog.

  • http://www.myadguy.com Ray Martin

    I like your idea about reaching moms in a unique and different way because they don’t have a lot of free time to be in front of the computer reading, but I’m not sold on Podcasts…yet. I don’t think technology has caught up to the potential for them because most iPods still rely on syncing to iTunes or listening on a computer in order to hear the content. Only recently have iPhones been able to directly download content from iTunes with a wireless connection. Even then, there isn’t a good rss function that alerts you to the new episode. That extra step of needing to plug in your mp3 player is what gets in the way. I love using an rss reader from my mobile web browser and feel that it is a stronger way to communicate for now until technology allows us to cut the cord from our computers and truly be on the go. My other hangup on the idea of podcasts is that not everyone has a good connection from their mp3 players to their cars yet. Granted, vehicles aren’t the only place busy moms might listen to a program, but it’s got to be the top 2 or 3.

    Love your dad’s blog.

  • http://www.myadguy.com Ray Martin

    I like your idea about reaching moms in a unique and different way because they don’t have a lot of free time to be in front of the computer reading, but I’m not sold on Podcasts…yet. I don’t think technology has caught up to the potential for them because most iPods still rely on syncing to iTunes or listening on a computer in order to hear the content. Only recently have iPhones been able to directly download content from iTunes with a wireless connection. Even then, there isn’t a good rss function that alerts you to the new episode. That extra step of needing to plug in your mp3 player is what gets in the way. I love using an rss reader from my mobile web browser and feel that it is a stronger way to communicate for now until technology allows us to cut the cord from our computers and truly be on the go. My other hangup on the idea of podcasts is that not everyone has a good connection from their mp3 players to their cars yet. Granted, vehicles aren’t the only place busy moms might listen to a program, but it’s got to be the top 2 or 3.

    Love your dad’s blog.

  • Pingback: Case Study Of TheFutureBuzz.com: Analytics, Trends And Insights

  • Pingback: Bloggers, Sell Your Content - A Strategy for This Year and Beyond

  • http://www.wildjunket.com/ WildJunket

    Thanks Chris for giving such an insightful peek into building media. I stumbled upon your site when researching on how to make use of social media tools and SEO to improve my site. It's difficult, but thanks to tips like yours, I'm really thinking over what my actual goal is, and what I'm hoping to achieve.

  • http://www.wildjunket.com/ WildJunket

    Thanks Chris for giving such an insightful peek into building media. I stumbled upon your site when researching on how to make use of social media tools and SEO to improve my site. It's difficult, but thanks to tips like yours, I'm really thinking over what my actual goal is, and what I'm hoping to achieve.

  • http://www.osmanoglunakliyat.com.tr evden eve nakliyat

  • Pingback: Editor’s Picks: February 2-6, 2009 « Search Marketing Standard

← Older Comments