Mukund Mohan is a very likable guy. From our first phone conversation about a year ago, he was pleasant, intelligent, connected, and very persuasive (in the good sense of the word). He’s a thinker and a tinkerer, and the kind of entrepreneur that gets his hands dirty, and loses sleep. He’s forgiving (I missed several scheduled contacts with him during the process), and he wants to know your true feelings not the sugar. And today, he has officially launched BuzzGain.
I forgot to mention that Brian Solis is co-founder, and really, who could I want more to shape the future of a product than Brian. He rules. You know that, right?
If you called BuzzGain a social media monitoring solution, you’d miss the intended story. If you call it a monitoring tool, it wouldn’t quite fit either. From what I’ve seen, and in early demos, I believe Mukund’s team is working on understanding where communities of interest lie, and who might be an actual influencer on those communities. I put the word “actual” in there to signify a difference between folks who seem like a useful voice, versus those who are making some valid noise.
Like some of the other web-based marketing and PR solutions, BuzzGain has a simple to understand monthly pricing method. Pricing is $99 per month for companies under $100m in revenue; companies making $100m – $1 billion is $500 per month; those with over $1b is sales is $1,000 per month. Simple.
The service is in beta right now, and there’s a request button right there on the site. I think it’ll be a popular requested beta for a while. Let’s watch it rise together, eh?
Photo credit Mario Sundar
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