BuzzGain Launches to Help You Understand Influence

Mukund Mohan is a very likable guy. From our first phone conversation about a year ago, he was pleasant, intelligent, connected, and very persuasive (in the good sense of the word). He’s a thinker and a tinkerer, and the kind of entrepreneur that gets his hands dirty, and loses sleep. He’s forgiving (I missed several scheduled contacts with him during the process), and he wants to know your true feelings not the sugar. And today, he has officially launched BuzzGain.

I forgot to mention that Brian Solis is co-founder, and really, who could I want more to shape the future of a product than Brian. He rules. You know that, right?

If you called BuzzGain a social media monitoring solution, you’d miss the intended story. If you call it a monitoring tool, it wouldn’t quite fit either. From what I’ve seen, and in early demos, I believe Mukund’s team is working on understanding where communities of interest lie, and who might be an actual influencer on those communities. I put the word “actual” in there to signify a difference between folks who seem like a useful voice, versus those who are making some valid noise.

Like some of the other web-based marketing and PR solutions, BuzzGain has a simple to understand monthly pricing method. Pricing is $99 per month for companies under $100m in revenue; companies making $100m – $1 billion is $500 per month; those with over $1b is sales is $1,000 per month. Simple.

The service is in beta right now, and there’s a request button right there on the site. I think it’ll be a popular requested beta for a while. Let’s watch it rise together, eh?

Photo credit Mario Sundar

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http://www.marketing-ninja.com/ Aaron Stannard

If only I had any influence :(
http://www.marketing-ninja.com/ Aaron Stannard

If only I had any influence :(
http://www.clevercelt.com clevercelt

Surely Chris there is such a thing as monetization and influence overkill !
http://www.clevercelt.com clevercelt

Surely Chris there is such a thing as monetization and influence overkill !
http://chrisbrogan.com chrisbrogan

@clevercelt – sure. Tell marketers and PR that. Tell them they don’t need another way to learn where their customers are being talked about. I’ll be over here working on listening solutions.
http://chrisbrogan.com chrisbrogan

@clevercelt – sure. Tell marketers and PR that. Tell them they don’t need another way to learn where their customers are being talked about. I’ll be over here working on listening solutions.
http://andinarvaez.wordpress.com Andi Narvaez

Radian6 has stood out for me for a while. Glad to see a new player. This world is all about options. Were you involved in helping get BuzzGain off the ground at all?

PS: “Thinker and tinkerer,” I like that.
http://andinarvaez.wordpress.com Andi Narvaez

Radian6 has stood out for me for a while. Glad to see a new player. This world is all about options. Were you involved in helping get BuzzGain off the ground at all?

PS: “Thinker and tinkerer,” I like that.
http://www.truenature.com Jeff Korhan

You are smooth man! Just catching up on your recent posts. Love how you are keeping us informed about the high level stuff while also giving us solutions we can use.

Jeff Korhan
http://www.truenature.com Jeff Korhan

You are smooth man! Just catching up on your recent posts. Love how you are keeping us informed about the high level stuff while also giving us solutions we can use.

Jeff Korhan
http://www.buzzgain.com Mukund Mohan

@aaron I am sure you do. Maybe you want to increase it, but I fundamentally believe everyone does.
@andi – For the record, we did offer Chris an advisor position early on, but thanks to his commitments, he could not accept. He has though in his usual inimitable self been very very helpful and encouraging throughout

thanks for the post chris!
http://www.buzzgain.com Mukund Mohan

@aaron I am sure you do. Maybe you want to increase it, but I fundamentally believe everyone does.
@andi – For the record, we did offer Chris an advisor position early on, but thanks to his commitments, he could not accept. He has though in his usual inimitable self been very very helpful and encouraging throughout

thanks for the post chris!
http://www.GoalRevolution.com/business_blog/ Bill

Great concept. Buzzgain.com looks fantastic. This is a useful tool. Congrats on the excellent start.
http://www.GoalRevolution.com/business_blog/ Bill

Great concept. Buzzgain.com looks fantastic. This is a useful tool. Congrats on the excellent start.
http://example.intc.com.tw 花蓮民宿

Were you involved in helping get BuzzGain off the ground at all? 花蓮
http://example.intc.com.tw 花蓮民宿

Were you involved in helping get BuzzGain off the ground at all? 花蓮
Pingback: Real influence vs noise » Vad NU!
http://123socialmedia.com Barry Hurd

I like the flat pricing system and being straight-forward about not being a free service from the get go.

I have been studying all these tools with a lot of attention the past twelve months. While I think the space of Visible Tech and Radian needs a lot more competitors and developed niche players (which I’m sure this will find one of those niches), the user interface is pretty rough right now. I hope that between beta and final that they spend a bit of effort on the navigation.

It will be interesting to let some of the trends collect and fall away. I can set aside the need for a pretty GUI if the results are good. My preliminary results look decent enough (but the twitter category seems to pull duplicates of the same tweets)

Kudos to Mukund, Brian, and the rest of the team for putting things together.
http://123socialmedia.com Barry Hurd

I like the flat pricing system and being straight-forward about not being a free service from the get go.

I have been studying all these tools with a lot of attention the past twelve months. While I think the space of Visible Tech and Radian needs a lot more competitors and developed niche players (which I’m sure this will find one of those niches), the user interface is pretty rough right now. I hope that between beta and final that they spend a bit of effort on the navigation.

It will be interesting to let some of the trends collect and fall away. I can set aside the need for a pretty GUI if the results are good. My preliminary results look decent enough (but the twitter category seems to pull duplicates of the same tweets)

Kudos to Mukund, Brian, and the rest of the team for putting things together.
http://www.marketing-ninja.com/ Aaron Stannard

Mukund,

I was only half-kidding :p
http://www.marketing-ninja.com/ Aaron Stannard

Mukund,

I was only half-kidding :p
http://www.buzzgain.com Mukund Mohan

@Barry
re: UI, I hear you. Love to get your thoughts on any examples of a seamless user experience you have seen. We’ll definitely spend time on the navigation elements to make it better.

thanks for the note.
@Aaron (sheepish grin)
http://www.buzzgain.com Mukund Mohan

@Barry
re: UI, I hear you. Love to get your thoughts on any examples of a seamless user experience you have seen. We’ll definitely spend time on the navigation elements to make it better.

thanks for the note.
@Aaron (sheepish grin)
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BuzzGain Launches to Help You Understand Influence

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