Cherp is a Twitter-Flavored Agency

Brian, yes, of course this should be part of an overall marketing strategy. Most clients get this. However, typically my clients hire a PR agency, a direct marketing agency, an ad agency….why not a Twitter agency? Or a social media agency?

I’ll be looking forward to seeing how Matt does with this. I think there’s a market opp here that he saw first (kudos on that!) and I’m hoping he can make it work.

I think Matt’s onto something rather brilliant. Then again, I’m severely biased in this case :-) ((Zips lips back shut.))

A co-worker brought this to my attention when I sent this information out to our company:

Hahah you know what’s even funnier than that? They ripped that entire site directly from a tutorial on the Web site NETTUTS.

Tutorial: http://nettuts.com/site-builds/from-psd-to-html-building-a-set-of-website-designs-step-by-step/
Working demo of the tutorial site: http://nettuts.s3.amazonaws.com/017_Creatif/Site/index.html
Cherp site: http://www.cherp.us/twitter_branding.html

They didn’t even bother to mix it up on the interior pages, either!
Cherp’s template pages: http://www.cherp.us/twitter_branding.html
Tutorial’s template pages: http://psdtuts.s3.amazonaws.com/99_Creatif/4_large.jpg

Interesting.

Due to the interesting discussion about Cherp, we’ve posted a response that should help clear up our intentions and plans for Cherp. I hope this helps explain more about our plans: http://cherp.us/blog/2008/08/28/cherp-responds/

I also mention we’re not a web design agency. Not specifically saying that before created some confusion.

Matt-

Are you actually an agency or a consultancy? There is a difference. On your about page you list you, and your dog (mascot) as the primary people behind cherp.

I’ve done consulting, and I have worked at a full fledged advertising agency and well, they are totally different – from capabilities, expectation of service and cost, etc.

I just want to understand if this is indeed a real agency or if you are just running loose on the terminology ;)

Social media can “teach” ad agencies to develop new business the way they should have been doing all along. Leading with benefits rather than agency capabilities. Social media is like networking on steroids but it’s relationships first. People want to work with people they know, trust and like.

thank

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