A Great Use of Google+ for Business

If you want to see someone using Google+ for business very well, check out the Corcoran Group and what they’re doing. They’re a real estate firm who share so much more than their listings. Instead of focusing on their own properties, the Corcoran Group site posts photos and tells stories about interesting things to see around New York.

Their About page on Google+ is filled out enough to show people how to reach them, but not overly so. They’ve filled their video page with useful interviews with their staff. They take plenty of photos of New York that capture the beauty and diversity of the city. Just absolutely perfect.

But the secret sauce comes in the fact that they also comment and engage with their community and do a lot to respond to people’s comments and conversations. They are slowly gaining a following, as it’s early days at Google+, but they are most definitely worth checking out as a company doing it right. If I were hired to consult for Corcoran, I’d have to hand them back their money. I wouldn’t advise them to a single thing differently.

Oh, and if you want to follow me on Google+, I’m right right here.

ChrisBrogan.com runs on the Genesis Framework

The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress. Whether you're a novice or advanced developer, Genesis provides you with the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.

With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog.

Find out more about the framework features
Check out the Genesis demo and the wide variety of child themes
See example designs in the Genesis design showcase

Become a StudioPress Affiliate

http://www.i95dev.com Henry Louis

Oh! It is very interesting. The way that they are utilizing the Google+ for their business is very impressive. I hope it would be more helpful to their business. Good informative post.
http://socialbutterflyguy.com/ DJ Waldow

“But the secret sauce comes in the fact that they also comment and engage with their community and do a lot to respond to people’s comments and conversations.”

Well said, Chris. One could argue that commenting, engaging, responding, and “being present” are really the keys to being effective on *any* social media channel. Agree?
http://raulcolon.net Raul Colon

Will definitely take a look. Thanks for pointing it out. I have been on the lookout for pages taking this approach!
Anonymous

Thanks Chris. Thery’ve done a lot with their Google + Page. I appreciate your insights on how to use this cool new asset.
http://www.thercom.com.br gildo bittencourt

Ainda não penetrei completamente no Google + mas Estou me inspirando em você,acredito
que juntos segaremos lá,Pois a união faz a força,assim é o Google +
http://jeffkorhan.com Jeff Korhan

I like your integrity. A lot of folks would say, gee, if I’m worth my salt I should have something to add here.

And it is cool!
http://twitter.com/chathamnj Chatham Real Estate

I just took a peek at Corcoran’s Google+ page and it’s very impressive. It just shows how great it can be done and it’s motivating for me. Thanks!
http://www.resultsdev.com charlotte supervisor training

I would love to see those pictures, I only went in NYC twice but the artistic and creative energy was very powerful there!
http://www.blog.mikecharbonneau.ca/ Mike Charbonneau

I agree, good job. This is very similar to what I had proposed to a client about a year ago (although not on Google+). Despite our rationale and arguments to do so, the client just couldn’t see the value of being a community leader.
http://PhoenixRealEstateGuy.com Jay Thompson

The Corcoran Group “get’s it”. They do amazing stuff on FourSquare as well…
Pingback: The Power of Focus and Execution | | GeekEstate BlogGeekEstate Blog
http://www.bestbuyseattlehomes.com/ Judi Boad

There is no short cut! Finding your voice and promoting your level of expertise may take a learning curve, however, it is well worth the time and energy spent to make a true presence! Thanks for the Corcoran Group example!
http://www.bestbuyseattlehomes.com/ Judi Boad

There is no short cut! Finding your voice and promoting your level of expertise may take a learning curve, however, it is well worth the time and energy spent to make a true presence! Thanks for the Corcoran Group example!
http://twitter.com/Corcoran_Group Matthew Shadbolt

Hi everyone, we’re completely blown away by the reactions to what we’re doing on Google+, and absolutely thrilled that you’re enjoying what we’re up to. Today has been an amazing day for us. We can’t thank you enough for all the kind words of support and encouragement, and we look forward to ‘hanging out’ with you all soon, either in person or online! We often put a public hangout out there on Google+ for anyone who’s following us to drop by and say hi, so if you see we’re online – we’d love to meet you!
http://twitter.com/Corcoran_Group Matthew Shadbolt

Hi everyone, we’re completely blown away by the reactions to what we’re doing on Google+, and absolutely thrilled that you’re enjoying what we’re up to. Today has been an amazing day for us. We can’t thank you enough for all the kind words of support and encouragement, and we look forward to ‘hanging out’ with you all soon, either in person or online! We often put a public hangout out there on Google+ for anyone who’s following us to drop by and say hi, so if you see we’re online – we’d love to meet you!
Pingback: A GREAT USE OF GOOGLE+ FOR BUSINESS | imSocial
http://www.peppervirtualassistant.com/ Agatha Tefora

This is a great idea! I am a big fan of photography. Photos of New York is a great way to show what the place has to offer. I am already enticed and would want to visit or even… migrate? Thanks to Corcoran Group for putting this out on Google+
Anonymous

Chris, I love it that you, a heavyweight social media expert can point to someone and say, “They are doing it as well as I know how!” Most experts don’t have the confidence to do that. They must find some weakness or flaw to show how they are wiser than anyone else. Just one more example of why I read your blog, each and every post.

Oh, and by the way, to the Corcoran Group, kudos!
Vimanasfashion

Good article im also using google plus look us up vimanasfashion
Pingback: SEO content marketing roundup, week ending November 23rd | SEO Copywriting
Keith West

Gotta say that another social network is the last thing I want. Looks though like + might be necessary.
http://www.livehacked.com Nick Thacker

Hmm, VERY interesting. I’ve been on G+ since the beta, but I admittedly haven’t really been too focused on it, what with Facebook, Twitter, etc. filling my “social space” so much.

Thanks for the case study, Chris–I’ll be sure to check out the Corcoran Group if, for no other reason, to see how their page is set up!

Keep up the great work, man!
Nick
http://twitter.com/markjasonusa Mark Jason

If you’re looking for a way to streamline communications on your next project, Peterson suggests that you Sign up and use the tool. It may not revolutionize your company’s communications, but it is useful and worth the effort involved in figuring out how it works for your organization.
Anonymous

I agree! They have a simple yet neat design and they are really focusing on what matters offering great responses to users and building high quality content for their followers.
http://www.usainternetmarketing.com/ internet marketing firm

Nice article! Really
Google+ social media is nice because I think this is user friendly and have
more qualities that we can easily promote our internet business. Thanks’ for
sharing this
http://www.businessandsoftwarestrategyforglobalisation.com Mae Loraine Jacobs

Yes, I noticed that too. They are so proactive. That trait sorely lacking in other Google Plus business pages. It makes you wonder if they actually care about their network, eager to build relationships than to make a one-time sale.
http://www.blurbpoint.com/link-building-services.php Link Building Services

All people are excited for the use of the g+ in the business , but none will get the best result through the g+. As all the businesses will try to promote their business through g+ and that is why competition is going to be on higher and every one need to provide something unique and extra ordinary to get the best out of it.
Pingback: Five Alive November 2011- Digital Marketing Articles for Dealers — The Dealer Geek
http://www.themotorbookstore.com Luis Hernandez Jr

My take on this is that a lot of (most?) companies forget that the word “social” comes before media, so you end up with nothing more than adverts all over the place. If your customers, clients, prospects, etc. start thinking of your blog or G+ page as the equivalent of “junk mail,” then might as well not have a social media page at all.
http://peeppull.com/ Chan Gustian

I really like the concept of this post and I feel that this is a very unique and rare information that you have managed to compile.You have done a great job by sharing this post with us.I like this post.Keep sharing with us in future too.
http://www.usainternetmarketing.com/link-building.php link building popularity

Interesting post! Google+ is great social media, which we can use
for business promotion. By using Google+, we can easily promote
our web business on internet net and we can get more traffic or visitor because it
has a large community of peoples. Thanks’ for sharing
http://www.wallshelvingstore.com/ wall shelves

I’m quite new to wordpress. but what you write in this post is really great and
very informative. I think it will help me in the future. Thanks
for the great work
http://www.security-cctv-camera.com/ video surveillance

Great post I must say.. Simple but yet interesting and engaging..
Keep up the good work!
Pingback: Get The Knowledge – a collation of online articles by the people at Techdept. » A great use of google+ for business
Pingback: A great use of google+ for business | Death, Taxes & the Internet
Pingback: Adding Value « GMO Blog
http://www.massroids.com/oral-steroids-452/stanoxyl-50-16013.html Stanoxyl 50

VERY informative. I’ll be making some juice in the near future. Passing this onto my friends. Thanks.
http://www.ukelectricalsupplies.com/ Electrical Wholesalers

I think Google + will work well in the future for joining businesses up with one another.
http://www.zip-repair.org/ Fix Zip files

I liked very much to read this post.
http://www.biznetworkguy.com/ John Davy

neatly done and interesting views of the city. Particularly liked the meeting bowls. Very cooool
http://www.tracks360.com/ Innes

A sure way of this is the use it can have for business networking with other businesses.

A Great Use of Google+ for Business

ChrisBrogan.com runs on the Genesis Framework

Supporters

About

Subscribe