July 6, 2009 11 Comments

Corporate Blogs CAN be Good

I am sitting at the table with Rob Hatch, and we’re talking about his brother-in-law, Bill Carew, who runs Ovation Benefits. He just started a corporate blog with a post entitled How Our Healthcare System Killed the King of Pop, and it’s actually pretty darned good.

This is not a complex post. This is a pointer to a good example of corporate blogging, insofar as it is topical, is timely, reflects on his business, and is interesting to read.

Good on you, Bill, and thanks to Rob Hatch for pointing it out over drinks in a delicious cabin in Maine.

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http://www.pimpyourmarketing.com/ Chris Donaldson

I find the headline interesting in so far as to assume most corporate blogs are 'bad'. Is this true? Are a majority of them just press releases without insight and honest discussion? If so, that landscape is changing by necessity. Thanks for the good example.
Laura

It may be a great piece — if the audience is under 40.

Text too small for a 40+ audience.
http://dannybrown.me Danny

It's a decent start for sure, though I think it might need more than 2 posts in 2 months to offer a fuller picture. ;-)
http://vbpoutsourcing.com KJ Rodgers

Corporate blogs are good, As Chris Donaldson mentioned, it is hard for them to be good, but the can be great
http://chrisbrogan.com Chris Brogan

Yes, I'd say that MOST corporate blogs are crap. And that's a technical term that means “not very personable, not very interesting, not very two way, etc.”
http://www.pimpyourmarketing.com ChrisDonaldson

That can probably be said of most blogs – and most media – in general.
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Corporate Blogs CAN be Good

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