Criticism is an Important Part of Thinking

Here I Am

Some strange events lately have led me to write this post. You may or may not know, but I receive a criticism about me (my ideas, people’s perception of me, how I comment, how I don’t comment, whatever) about once a week. Some times, it’s a post for the intention of link bait (getting more people to engage based on calling someone who has an audience onto the carpet). But lots of times, there’s a real kernel of value to a criticism, especially if it’s about some aspect of my work or my ideas as posted here. (I’m less interested in debating my hairstyle or my parenting choices, but you get the point.)

What Makes for a Good Criticism

A good criticism (and by good, I mean useful) is one where someone latches on to something that bugs them about me, and then they explain it in a way that they can point to examples of me doing this thing, and how they’d have done it differently. For instance, Danny Brown, a long time critic of mine, said he didn’t like that I answered people in my comments section in a snarky way, and so he unsubscribed to my blog (which was a surprise, because he still comments on it pretty regularly, I feel). Perfectly good criticism. I can be snarky. It comes usually after a bunch of people take a bunch of shots at perceptions of me, versus at specifics. Danny is spot on. I shouldn’t be snarky. I should let him and others be snarky, because it’s better suited on them.

What Makes for a Bad Criticism

Criticisms where people can’t really pin down what bothers them, or criticisms against perceptions of me are really hard for me to work with. “Chris Brogan is arrogant” is a bit tricky, because first, I disagree, and second, I think I’m confident, which is sometimes confused with arrogant. When I push for this one, people then often come back and say, “Well, such and such said you were,” or “I tweeted you and you didn’t reply.” Let me handle that last one: I don’t live on Twitter. I live in this much larger box, and I sometimes spend my time on Twitter, just like I sometimes spend time on LinkedIn. If your feelings are hurt that I didn’t reply back to you, I apologize, but then, that’s more a situation for you to consider, not me.

What Makes for the Worst Criticism

The critics I have the hardest time answering are the ones who compete with me, and feel somehow upset with me due to perceptions or issues arising from competition, but without the clear and obvious statement of that competitive experience listed. I get this one a lot. I get people who are saying (without saying), “I am blogging about why Chris Brogan is a jerkbag because I’m selling what he’s selling slightly differently.” I used to get this somewhat more often in the way old days.

What bugs me is that I’m not very competitive. My goal? Helping my prospects and clients. I spend my extra hours trying to figure out how to do that better. It irks me that other people somehow have the time and the inclination to write blog posts complaining about why they don’t like me, instead of spending their time taking prospects from me. Wouldn’t that be more fun? Wouldn’t you rather show my prospects your amazing work, instead of writing about why you think I’m a poopypants?

The Whole “A List” Bologna

Several people have a thing against the “A List” of social media marketing, and some folks consider me to be on this list. First, okay, I’m one of the top social media marketers, or at least the top KNOWN social media marketers. Let that one sink in. I’m not the best marketer out there. Hell, I know 1/149545th of what Christopher Penn knows about marketing. I know less than Sean Bohan. I know less than plenty of people.

I’m the most KNOWN person (or one of them) in Social Media marketing. If that makes me the A-list, sure thing. Does that give me magical powers? Did I do something specific to get here? No to the first question, and yes to the second question. To the second, what I did was work my ass off. I worked, I experimented, I took on clients and figured out things, I came up with ideas, I wrote a few books and got them published. I did a whole lot to get to be the most known person.

That, however, doesn’t mean that I consider myself godlike. You have to spend no more than about 20 minutes with me in person to determine that I am about as human as the next guy. I pay someone to put on my pants one leg at a time, just like you. I don’t consider myself infallible. In fact, I am the first person to admit to things I didn’t even do, just because I’d prefer to learn than to worry about who gets blame or credit.

One of the saddest things I’ve heard in recent weeks is that when someone writes a criticism about me, there’s this whole silent group who secretly says, “It’s about time.” Or “finally, someone stands up to Brogan.” Really? Is it that hard to do? I’ve got a four year old (almost 5) boy who tells me when I’m wrong. My eight year old daughter isn’t that shy. You can’t tell me when you think I’m in the wrong? I somehow doubt this.

When You Disagree

Please, by all means, disagree with me. Please point out the flaws in my ways. Please tell me when you think I’ve got it wrong. (Besides, you’re doing it wrong.) Write your post. Email me. Tweet it. Whatever. The delivery mechanism is fine.

Just be clear in what you’re criticizing. Show examples when you can (because that helps me learn). And if you’re just trying to bait me because you’re competing with me, save us both the effort, and go lure my prospects to your better offering. Because then we’ll both learn.

Believe me, I’m not over here worrying about you. I have my priorities: family, colleagues, clients.

Criticize at will.

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  • http://twitter.com/ShawnGraham ShawnGraham

    Wouldn’t it be great if everyone could enroll in a course on giving constructive or negative feedback? It seems like most people would rather tap their primal side by saying something insightful like “you suck.” I might suck, but I need to know why specifically you think I suck if I’m going to suck less.

  • http://www.newsocialinfusion.com Karl

    There are so many critics out there and even worse, closet critics, that continue to stifle their own success. Its a vicious cycle they lead of misplaced energy and frustration.Thanks for continuing to put out great content and shine a light for those of us coming up behind you.

  • http://www.virtualitassistants.com Virtual IT Assistant

    With as many people as you talk to on a daily basis, you only receive criticism >>once a week!?!<< Sorry, I couldn't let that one slide… (Is that being snarky?) Oh no! perhaps reading your blog has caused the snarkiness to rub off! To be sure… please include a definition of this word "snarky" in your next post? :D LOL! I find humor in the oddest things sometimes. TTYL, Amber

  • http://twitter.com/jennbyham Jenn Byham

    This post actually really intrigued me. I think I agree with doughaslam comment about this seeming a bit defensive. Not trying to criticize :), just wondering why you felt the need to write this. Maybe it is to spur the critical thinkers out there to really put their thoughts down in an intelligent way? I don’t know. Criticism is a very important part of thinking, growing, creating, building, succeeding, etc. I hate head-nodders (1. I never know what they are truly thinking, and 2. I never know what they are truly thinking. ugh)

    The other thing we have to think about is my generation (gen x & y depending on the day :) can’t take criticism. So we don’t know how to dish it out either. We think slandering someone on twitter or on our blog is the way to get our opinion out, but we aren’t ready to back it up with real thought.

    It’s important to have people around you that can see your flaws and point them out. Otherwise how else are we ever going to grow?

    • http://chrisbrogan.com Chris Brogan

      I can only take so many lame beatings in a row before I want to teach people how to beat me more accurately. Does that make sense? : )

      • http://twitter.com/jennbyham Jenn Byham

        Totally! And I would imagine that you are already pretty hard on yourself (in a good way of challenging yourself to be better) so when it isn’t appreciated for the work that you have put in to it, criticism can be that much more difficult to take. If you are going to provide constructive criticism it should be well thought out and with a sincere purpose behind it. Not because you are threatened by some one, or to make yourself look better. Keep inspiring!

    • http://chrisbrogan.com Chris Brogan

      I can only take so many lame beatings in a row before I want to teach people how to beat me more accurately. Does that make sense? : )

  • Julie Anne Jones

    I’m at a loss for how anyone can call you arrogant. Arrogance would be saying, “I’ve figured it out and I do it better than you or anyone, period. Suck on that.” What you say is, “I’ve figured out some of it, am still learning, and I’m happy to transparently share what I’ve learned with you. As I figure it out, I’ll share that, too.” I’ve learned more from you without spending a penny than many of the so called “mentors” I’ve paid to help me. So suck on that! :)

  • http://mydarabell.com/ Dara Bell

    You know something Social Media is democracy but I agree with Amber and Shawn criticism should be constructive. I am given to a bit of it myself, usually when my family are visiting. I can get a little judgemental.

    Criticism is healthy but the kind I like is not the vague oh thats sh**. I prefer the kind that says WHY actually. Thats you didn’t quite like something. Rarely people say I hate Chris Brogan or I hate Dara Bell, which intrigues me.

    Building on that it probably points to radically thrilling period of work in which the number of haters increases and your reach greater heights of noteriety. Good points on #MMChat last night by the way.

    Dara

    Dara

  • http://aquestionofperspective.com/ Elisa Hebert

    As a RISD graduate, I’m a big fan of the Crit. Yes with a capital C. I like both sides of it, even when I hate the side where I’m getting told what I’ve done wrong. Because most of the time, they’re right.

    I dig this post. And I did your use of the word poopypants. Well done.

  • http://matthewm.org Matt Medeiros

    “worked my ass off.”

    And that’s why the haters, hate. You get the success because you’re working when they are bitching. You’re brainstorming, while they are crafting hate posts. Most importantly, you’re advancing (learning, communicating, getting involved) while they are stuck in the past finger pointing.

    Recently I posted i would start to disagree with you more, because i think the opposite. I think you get a lot more ass kissers than you do haters, but maybe i don’t see the negative posts. I don’t agree with everything you write and if i feel compelled to respond i will. I think it’s awesome that you interact – and if you dont, you don’t.

    With the launch of red pin, you’re a competitor. That actually excites me. Competition is great and we can all coexist. If people hate on you then they must feel threatened and clearly do not understand how a market grows.

    Keep doing what your doing – plenty of us appreciate it.

  • http://matthewm.org Matt Medeiros

    “worked my ass off.”

    And that’s why the haters, hate. You get the success because you’re working when they are bitching. You’re brainstorming, while they are crafting hate posts. Most importantly, you’re advancing (learning, communicating, getting involved) while they are stuck in the past finger pointing.

    Recently I posted i would start to disagree with you more, because i think the opposite. I think you get a lot more ass kissers than you do haters, but maybe i don’t see the negative posts. I don’t agree with everything you write and if i feel compelled to respond i will. I think it’s awesome that you interact – and if you dont, you don’t.

    With the launch of red pin, you’re a competitor. That actually excites me. Competition is great and we can all coexist. If people hate on you then they must feel threatened and clearly do not understand how a market grows.

    Keep doing what your doing – plenty of us appreciate it.

  • http://damangmedia.com/ Matt Clark

    So true, I love feedback and I think if we all approached things from that perspective then criticism would not be so bad. People that want to point and complain just have not learned about personal responsibility. They point at the other person and say hey it’s his/her fault, come on now people let’s give feedback then we all have a win-win! Thanks for sharing.

  • Jane Binnion

    Hi Chris. You only get criticism once a week? Boy you must be doing something wrong!! :)

  • Jane Binnion

    Hi Chris. You only get criticism once a week? Boy you must be doing something wrong!! :)

  • http://www.kherize5.com Suzanne Vara

    Chris

    Criticism professionally and sometimes personally is not only helpful it can be a healthy dose of the learning process. Personally we can tell friends no wool, man you look great by losing weight but time to get some new jeans as those are too big and that is helpful (as I nod and thank my friend for the heads up on the jeans).

    We all are learning in social media and that comes from each other. We have audiences that can become a part of our community, we have people that become our friends as we trust one another to tell us the truth and help guide us in learning and also provide that criticism that is not the attack of our character but is a voice that shows us that their intentions in their words are not to hurt but to help.

    People will attack as for some it is all they know. The demean and degrade as they have always done that and have gotten results. The problem for them is that people let them because they knew that if they talked back, that there would be more demeaning and degrading or they just moved on and their browbeating was falling on deaf ears. For others, they attack because they feel that you should be doing something that you are not for or about them. You should be thinking this way, commenting on their blog, being at this conference, loving the phone like they do, answering every email with a complete marketing plan, answering every tweet as, “I took the time to tweet you so answer me.”

    It is more than insecurity, building traffic, building their self esteem. There is a focus upon you that drives them to write a post or be the “finally” people. They want to gain something out of their words that many times is getting you to do something they want; and when you react, it is allowing/giving them more to say. If you do what they want, they have more negativity sometimes but when you do the unexpected, they are not only not expecting that, too many times their tune changes. We have seen that … and that is more powerful than most know. =-)

    I think instead of looking at the folks talking negatively about you and that having an impact, maybe you and we all should look at the person saying it. Not for who they are and developing ways to dismiss them but to look at their motive. What were they trying to accomplish? What is it about *me* that makes them stew, sit down, write and write and wear that I am so proud that I just said this banner? I really believe when we go that route, we see things clearer.

    Chris you are not the best marketer as if you were the best and knew all you would have not have an open window that you share with us all. That having been said, you are the best damn marketer for your clients and there is no denying that. Hmh, how many have attacked that? Thinking none my friend.

    @SuzanneVara

  • http://philgerbyshak.com Phil Gerbyshak

    Solid stuff Chris. Thanks for reminding about the importance of real disagreement and discussion.

  • http://twitter.com/intangenta Adrian Scoffham

    Well founded criticism is the trigger for improvement, bitching and whining a sign of success. Looks like you’re doing alright Chris.

  • http://twitter.com/intangenta Adrian Scoffham

    Well founded criticism is the trigger for improvement, bitching and whining a sign of success. Looks like you’re doing alright Chris.

  • Anonymous

    Seems to me, there’s ego driven “hating” and then there’s criticism. In your defense Chris, most of what you describe sounds like small minded hating. I’d just ignore it. (Though as I type that I know I couldn’t). If it wasn’t you, it would be someone or something else. Some people just aren’t comfortable with their station in life – be it professional, personal, or both. If they want to leave and spit, “You suck,” then good for them. But if they stick around again and again then they should just be (un)happy for the therapeutic relief you supply them free of charge and/or free of hangover. Hehe

    p.s. But yeah, your hair cut sucks :)

  • Anonymous

    Seems to me, there’s ego driven “hating” and then there’s criticism. In your defense Chris, most of what you describe sounds like small minded hating. I’d just ignore it. (Though as I type that I know I couldn’t). If it wasn’t you, it would be someone or something else. Some people just aren’t comfortable with their station in life – be it professional, personal, or both. If they want to leave and spit, “You suck,” then good for them. But if they stick around again and again then they should just be (un)happy for the therapeutic relief you supply them free of charge and/or free of hangover. Hehe

    p.s. But yeah, your hair cut sucks :)

  • http://thesocialjoint.com/ Lucretia M Pruitt

    You know, I’ve never even felt the desire to write a blog post about “what Chris is doing wrong.”
    I am reminded of the way we first connected which was over a post about something I disagreed with due to my inferring something from a word that you didn’t intend to imply. And I had no idea you were “you” or that the thing I was opposing was something you had created.
    As I recall? You were very awesome about resolving the issue with me. We agreed to disagree about the benefit of the concept, and I admitted fully that the linguistic bit was 100% my error due to my own baggage.
    We worked it out like adults should: examining the issue, taking critique as a useful feedback, modifying what needed modifying, and moving on. And I have considered you a friend ever since and have always felt that situation was a fortuitous one for me.

    I got sick of the “you’re doing it wrong” attitude on the Internet. It’s why I have a series on my (really dormant) blog that is called “you’re doing it right” instead. There are enough people who will tell you what you do wrong… it’s useful information presented correctly. But there’s something even more satisfying to me about pointing out the positive. I mean, why not?

  • http://nateriggs.com nateriggs

    For the record, Chris, I think you have good hair… ;-)

  • Beth Dockins

    It’s mostly a huge distraction for those of us that are here to learn. Like the kid shooting spitballs in the corner of class…. I’m just here to drink from the Brogan firehose and would prefer the detractors simply shut the hell up.

  • Anonymous

    “I pay someone to put on my pants one leg at a time, just like you.”

    That was one of the funniest lines I’ve read in a long time, buried in the text of the post with a wink wink nudge nudge. Love it! Thanks for that.

    • http://www.myspace.com/GODOLIFE Matt Shorty Wells

      that was classic!

  • http://poder5.blogspot.com Prometeo

    One of the best ways of showing character is by how one handles criticism. Mature people react positively by receiving criticism and correcting when necessary. Immature people on the other hand…well those never learn and never achieve anything significant in life.

  • http://twitter.com/rebeccawoodhead Rebecca Woodhead

    I have a comment… think I’ll email it though.

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  • http://www.virtualitassistants.com Virtual IT Assistant

    LOL! nice. Thanks Danny :)

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