Do you have a customer support organization? Is it possible that your customers are web users? I just noticed TurboTax Support has a Twitter account. How brilliant. It’s software. Software users (a reasonably high percentage of them) can potentially be online. Ergo, put “ears” into Twitter and be ready to respond. Brilliant. Truly. This is the customer service channel I mentioned in my post about from a week or two ago.
So, who else needs to be using Twitter as a listening and responding post? I know Dell is here. What about HP or IBM? What other brands should be listening? How can higher ups in a company be convinced that this is useful?
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