David Lynch on Product Placement

April 3, 2007 · 5 comments

Warning: foul language

Thanks to AdRants for the post.

If you enjoyed this post, please consider leaving a comment or subscribing to the feed to have future articles delivered to your feed reader.

{ 1 trackback }

{ 4 comments… read them below or add one }

1 Sue 04.04.07 at 8:04 am: Brilliant - totally F$%*in brilliant.
2 Jay Moonah 04.04.07 at 9:22 am: I love his little look around at the end. “What?!? What did you expect me to say?”
3 Monza 04.04.07 at 10:31 pm: IMHO: So long as it does not compromise the message and spirit of the work, what’s the difference…really? Product placement in media is nothing new. The difference is that the once subtle use of product placement has become more noticeable by more “media literate” audiences.

Observing obvious product placement in any media can spoil the viewing pleasure and credibility of certain works by snapping the attention away from the message. The ideal balance lies in using product placement credibly while leveraging that revenue stream to improve the overall media product and/or its distribution. Not easy…but quite possible in most cases.

Unless of course it is an arrangement where there is a stated requirement for aggressively giving exposure to a product or service within a work as a condition of recieving financial support. In that case, agreeing to such an arrangement will undoubtedly compromise the integrity of the work. That’s just a bad deal to agree to and is best avoided if at all possible.

YMMV
4 CT Moore 09.24.08 at 2:57 pm: Ah, brevity is a breath of fresh air, especially on the internet. Don’t you think, Chris?