Do I Write About Marketing

Work in progress...

Do I write about marketing, or do I write about the marketplace? Do I write about sales, or do I write about selling? Is my blog even about something, or is it a collection of ideas that strike me at any given time?

Ask yourself questions similar to these. Ask yourself what someone would see if they read your last 10 posts.

My last posts were about:

  • Freaks
  • Fear
  • Tools
  • Identity
  • Visual Thinking/Product
  • Traffic Dynamics
  • SEO
  • Self-Promotion / Self-Improvement
  • Writing
  • A Book Review

Very little of that is about marketing. Except it all is. It’s also about sales. It’s about religion. It’s about connecting. It’s about six pack abs. It’s about a lot of things.

You bring the “it’s about” when you take the idea off this site and move it into your head.

Collaboration and communication. That’s what gets ideas into form. That’s what we do together here. That’s why I like you. That’s why you like some of what I do, and disagree with some of what I do.

What are you writing about?

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  • Jakeee

    who cares

    • http://chrisbrogan.com Chris Brogan

      Leonard Sorenson cares, Jakeee. Now, just because you slipped your meds, it’s not a good idea to go running to every stupid marketing blog that comes across your twitter and leave your two word, non-punctuated comments.

      I took a good, important seven minutes to write that post (well, four of those was in finding that picture that doesn’t relate to the post). The least you could do would be to add a “?” to your obvious interrogative request for knowledge.

      So, on behalf of Mr. Sorenson, you frustrating four-voweled nearly-responsive commenter, I say, “curb your tongue, nave.” (This was, of course, first made popular by Tommy Smothers, of the famous Smothers Brothers comedy troupe.) *Wait – if it’s two people doing the comedy, can they still be a Troupe?

      ** Wait 2: I just swallowed my gum, which was some different flavor than I normally buy, and I’m debating whether or not to check to see whether or not it really *is* “envelope glue” flavor written on the side of the package, or if that’s just a lucky accident.

      Lucky accident. Like Jakeee.

      • http://inexpensively.com Just Heather

        I once talked to the Smothers Brothers and had *no* idea who they were. They were just a couple of nice guys who complimented my baby girl’s eyes. Two weeks later, we were watching an old comedy video and I said, “OMG! That’s the guy I talked to at lunch!”

        True story.

        It also has nothing to do with marketing. Or punctuation. But, I guess you could call it a lucky accident.

        • http://chrisbrogan.com Chris Brogan

          Well there you have it. : )

        • http://chrisbrogan.com Chris Brogan

          Well there you have it. : )

      • http://www.coachtia.com Tia Sparkles

        Nearly LMAO at this epic response, Chris! There are so many rules and non rules and rules that say break the rules around this that we do what moves us, learn, grow, do some more, and so on.

        I’m covering everything from personal development to social media but it’s the WAY I’m doing it that makes sense (I hope!). No matter how many topics we write about, we bring our uniqueness to it and THAT is the binding factor. It does get confusing at times but I think ultimately it’s about expression, ideas, movement, progress.

        And it’s all good!

    • http://chrisbrogan.com Chris Brogan

      Leonard Sorenson cares, Jakeee. Now, just because you slipped your meds, it’s not a good idea to go running to every stupid marketing blog that comes across your twitter and leave your two word, non-punctuated comments.

      I took a good, important seven minutes to write that post (well, four of those was in finding that picture that doesn’t relate to the post). The least you could do would be to add a “?” to your obvious interrogative request for knowledge.

      So, on behalf of Mr. Sorenson, you frustrating four-voweled nearly-responsive commenter, I say, “curb your tongue, nave.” (This was, of course, first made popular by Tommy Smothers, of the famous Smothers Brothers comedy troupe.) *Wait – if it’s two people doing the comedy, can they still be a Troupe?

      ** Wait 2: I just swallowed my gum, which was some different flavor than I normally buy, and I’m debating whether or not to check to see whether or not it really *is* “envelope glue” flavor written on the side of the package, or if that’s just a lucky accident.

      Lucky accident. Like Jakeee.

    • http://chrisbrogan.com Chris Brogan

      Leonard Sorenson cares, Jakeee. Now, just because you slipped your meds, it’s not a good idea to go running to every stupid marketing blog that comes across your twitter and leave your two word, non-punctuated comments.

      I took a good, important seven minutes to write that post (well, four of those was in finding that picture that doesn’t relate to the post). The least you could do would be to add a “?” to your obvious interrogative request for knowledge.

      So, on behalf of Mr. Sorenson, you frustrating four-voweled nearly-responsive commenter, I say, “curb your tongue, nave.” (This was, of course, first made popular by Tommy Smothers, of the famous Smothers Brothers comedy troupe.) *Wait – if it’s two people doing the comedy, can they still be a Troupe?

      ** Wait 2: I just swallowed my gum, which was some different flavor than I normally buy, and I’m debating whether or not to check to see whether or not it really *is* “envelope glue” flavor written on the side of the package, or if that’s just a lucky accident.

      Lucky accident. Like Jakeee.

    • http://www.cortneysellers.com CortneySellers

      I care! You may not know me, but I know Chris does through this ever-evolving world of cyber connections. I have been following Chris for a few years and he has never disappointed me. If you do not feel the same, the Internet is full of places you may wish to explore to expand your horizons and such.The funny thing is – I’ve been waffling back and forth for a while about how I wanted to brand myself and how I want to format my blog-to-be. Last night, all of that came into clear focus for me and this reply is right down that alley with a small detour.Cortney

    • http://jddesign.tumblr.com/ Craig Lee

      Let’s be honest Jakeee, you obviously care or you wouldn’t have read the post, the clicked on comment and then typed your comment. Fair enough, you probably stopped caring when it came to finding the question mark…hell, I will help you out ? – there you go, copy and paste that bad boy whenever you want…hell have a ! too..I’m too generous, I know.

  • http://bizdharma.com Himanshu Chanda

    Agreed Chris. If what we present / provide / sell is about something we are not! probably it wont work. Our blogs are a canvas where we provide our random thoughts and progress the way we understand them. Its all about us and though its ‘just’ about us it seems to gather good traction among the readers. Whether its good or bad it at least takes a stand and it at least is from the heart… not a marketing book.

    • http://chrisbrogan.com Chris Brogan

      True that. Though some marketing books are from the heart. Right? Or are there any?

    • http://chrisbrogan.com Chris Brogan

      True that. Though some marketing books are from the heart. Right? Or are there any?

    • http://chrisbrogan.com Chris Brogan

      True that. Though some marketing books are from the heart. Right? Or are there any?

  • http://www.zerotorockstar.com Ro Van Saint

    Hmm…lately I’ve been writing about self-improvement, writing, fiction, business, and web comics. But I also talked about making deliberate moves. Everything I do is towards a goal – it’s a thin line between spreading yourself thin and reaching out to the proper audience. The goal is to build something that is entirely my own so everything goes back to my site.

    • http://chrisbrogan.com Chris Brogan

      So what’s your deliberate move with your blog, then?

    • http://chrisbrogan.com Chris Brogan

      So what’s your deliberate move with your blog, then?

    • http://chrisbrogan.com Chris Brogan

      So what’s your deliberate move with your blog, then?

  • Anonymous

    Today I wrote about the ongoing rape and mutilation of women in the Congo and how easy it is to be ungrateful for the basic necessities of life such as security. Yesterday I posted an interview about the connection between faith and academic service learning in the undergraduate marketing classroom. I have an article coming out this week about evangelism and examining the much-maligned notion of fearing God. So much for sticking with a theme…

    • http://chrisbrogan.com Chris Brogan

      I think you win on the “important” post category, theme or no theme.

    • http://chrisbrogan.com Chris Brogan

      I think you win on the “important” post category, theme or no theme.

    • http://chrisbrogan.com Chris Brogan

      I think you win on the “important” post category, theme or no theme.

  • Anonymous

    Today I wrote about the ongoing rape and mutilation of women in the Congo and how easy it is to be ungrateful for the basic necessities of life such as security. Yesterday I posted an interview about the connection between faith and academic service learning in the undergraduate marketing classroom. I have an article coming out this week about evangelism and examining the much-maligned notion of fearing God. So much for sticking with a theme…

  • Anonymous

    Today I wrote about the ongoing rape and mutilation of women in the Congo and how easy it is to be ungrateful for the basic necessities of life such as security. Yesterday I posted an interview about the connection between faith and academic service learning in the undergraduate marketing classroom. I have an article coming out this week about evangelism and examining the much-maligned notion of fearing God. So much for sticking with a theme…

  • http://www.theincslingers.com/blog Simon Salt

    Chris, Totally agree with your observation:
    “You bring the “it’s about” when you take the idea off this site and move it into your head.”
    I worry sometimes that I’m not sticking close enough to the central “marketing” theme on my blog. I even try to move some stuff off to Posterous when I feel its just not enough on message. At the end of the day though, readers take from it what they will. Some of the favorite posts I have written have had little or no research behind them, just thought sharing. Of course I also love the ones that I get to sit down and interview smart people because then I learn as much if not more than the reader. At the end of the day, I take Zinnser’s advice and write for myself.

    • http://chrisbrogan.com Chris Brogan

      I think you’re right to be a bit cautious about what goes where. I just think there’s more than one focus, once you put your heart into it.

    • http://chrisbrogan.com Chris Brogan

      I think you’re right to be a bit cautious about what goes where. I just think there’s more than one focus, once you put your heart into it.

  • http://www.theincslingers.com/blog Simon Salt

    Chris, Totally agree with your observation:
    “You bring the “it’s about” when you take the idea off this site and move it into your head.”
    I worry sometimes that I’m not sticking close enough to the central “marketing” theme on my blog. I even try to move some stuff off to Posterous when I feel its just not enough on message. At the end of the day though, readers take from it what they will. Some of the favorite posts I have written have had little or no research behind them, just thought sharing. Of course I also love the ones that I get to sit down and interview smart people because then I learn as much if not more than the reader. At the end of the day, I take Zinnser’s advice and write for myself.

  • http://www.theincslingers.com/blog Simon Salt

    Chris, Totally agree with your observation:
    “You bring the “it’s about” when you take the idea off this site and move it into your head.”
    I worry sometimes that I’m not sticking close enough to the central “marketing” theme on my blog. I even try to move some stuff off to Posterous when I feel its just not enough on message. At the end of the day though, readers take from it what they will. Some of the favorite posts I have written have had little or no research behind them, just thought sharing. Of course I also love the ones that I get to sit down and interview smart people because then I learn as much if not more than the reader. At the end of the day, I take Zinnser’s advice and write for myself.

  • http://www.davidleeking.com davidleeking

    Interesting! Here’s what I wrote about in my last 10 posts:

    Facebook Page tips
    slideshare of my recent presentation
    Transparency
    Open Mindsets
    Social media guidelines
    Followalibrary day & what to do with it
    Free Agents – book review
    postling
    pointer to we are visible
    socialmention

    Looks like I’m writing about practical tips and pointers to online stuff, and a bit of promoting other peoples stuff (maybe a bit of self-promotion, too). Which all translates to this: I focus on pushing libraries towards rocking online, through examples and ideas.

    I think.

    • http://chrisbrogan.com Chris Brogan

      I love it, David. Great collection of posts!

    • http://chrisbrogan.com Chris Brogan

      I love it, David. Great collection of posts!

  • http://www.davidleeking.com davidleeking

    Interesting! Here’s what I wrote about in my last 10 posts:

    Facebook Page tips
    slideshare of my recent presentation
    Transparency
    Open Mindsets
    Social media guidelines
    Followalibrary day & what to do with it
    Free Agents – book review
    postling
    pointer to we are visible
    socialmention

    Looks like I’m writing about practical tips and pointers to online stuff, and a bit of promoting other peoples stuff (maybe a bit of self-promotion, too). Which all translates to this: I focus on pushing libraries towards rocking online, through examples and ideas.

    I think.

  • http://reallifemadman.wordpress.com Marjorie Clayman

    psst…if you’re writing to people about punctuation, ya might want to sneak a question mark on to your blog title.

    I mean, I’m just…ya know.

    The interesting thing is that writing about marketing can really mean writing about just about anything. That’s one of the things that I think is so neat about it. Research. Writing. Spelling. Researching how to spell. SEO. Social Media.

    I’ve been writing about how the 7 habits of highly effective people affected my views on Social Media. Is that marketing? Why sure it is!

    This blog is just, ya know, kinda awesome.

    • http://chrisbrogan.com Chris Brogan

      Question marks screw up some browsers and RSS readers so I leave out questions and other punctuation often. : )

      • http://reallifemadman.wordpress.com Marjorie Clayman

        I’m just givin ya a hard time…and still I learn something. Question marks mess up RSS readers. Hmm.

        *looks at my blog*

        Crap.

        Times like these I wish I had a minion! :)

      • http://reallifemadman.wordpress.com Marjorie Clayman

        I’m just givin ya a hard time…and still I learn something. Question marks mess up RSS readers. Hmm.

        *looks at my blog*

        Crap.

        Times like these I wish I had a minion! :)

    • http://chrisbrogan.com Chris Brogan

      Question marks screw up some browsers and RSS readers so I leave out questions and other punctuation often. : )

  • http://reallifemadman.wordpress.com Marjorie Clayman

    psst…if you’re writing to people about punctuation, ya might want to sneak a question mark on to your blog title.

    I mean, I’m just…ya know.

    The interesting thing is that writing about marketing can really mean writing about just about anything. That’s one of the things that I think is so neat about it. Research. Writing. Spelling. Researching how to spell. SEO. Social Media.

    I’ve been writing about how the 7 habits of highly effective people affected my views on Social Media. Is that marketing? Why sure it is!

    This blog is just, ya know, kinda awesome.

  • http://reallifemadman.wordpress.com Marjorie Clayman

    psst…if you’re writing to people about punctuation, ya might want to sneak a question mark on to your blog title.

    I mean, I’m just…ya know.

    The interesting thing is that writing about marketing can really mean writing about just about anything. That’s one of the things that I think is so neat about it. Research. Writing. Spelling. Researching how to spell. SEO. Social Media.

    I’ve been writing about how the 7 habits of highly effective people affected my views on Social Media. Is that marketing? Why sure it is!

    This blog is just, ya know, kinda awesome.

  • http://wwwjackbenimble.blogspot.com/ The JackB

    What am I writing about? Hmm, why don’t you click on over and stay for a while. Take a few moments to get the lay of the land. Or suffice it to say that this past week I have written about blog envy, not being you, why you shouldn’t tell me to shut up and am in the middle of writing the greatest post you have never read.

    • Anonymous

      minion did you mean onion

    • Anonymous

      minion did you mean onion

  • http://noahfleming.com/ Noah Fleming

    Thanks Chris

    Interesting to take your last 10 posts and look at them.

    Here’s what I’ve written about.

    1. Getting sidetracked
    2. The Past (and moving forward)
    3. The Life of Your Dreams (or someone else’s?)
    4. Taking control of your own destiny.
    5. Resisting because of fear.
    6. How a single speck within our population can transform your life
    7. Our ability to adapt quickly.
    8. What one of Canada’s top 15 wealthiest billionaires said to me… Wise words.
    9. How we’re waiting to meet the real you.
    10. How many times do we need to be wrong before getting it right?

    All of this, stems from my love of people who choose the unmarked path. It comes from my love for people stuck, but deep down know there’s a way.

    Digging like Shawshank. And one day we wake up, and they’re gone.

  • http://www.swizzleme.com swizzle

    1. Top Five Words that end in “tard.”
    2. Top Five Beatles records
    3. Top Five Fingers
    4. Top Five Awesome Papal names
    5. Top Five Collective Nouns

    What do these posts have to do with advertising, being that they are written by the partner of an advertising agency? Everything, if you consider the fact that advertising (creative, at least) is about being entertaining in the most simple of ways.

  • http://www.swizzleme.com swizzle

    1. Top Five Words that end in “tard.”
    2. Top Five Beatles records
    3. Top Five Fingers
    4. Top Five Awesome Papal names
    5. Top Five Collective Nouns

    What do these posts have to do with advertising, being that they are written by the partner of an advertising agency? Everything, if you consider the fact that advertising (creative, at least) is about being entertaining in the most simple of ways.

  • Anonymous

    My two word response: “Freakin’ brilliant!”

    Wait, that’s more than two words. I mean, six words. Shoot, I keep… ugh.

    As Winnie the Pooh would say (in my best Sterling Holloway voice, ‘natch.), “Oh, bother.”

  • Anonymous

    My two word response: “Freakin’ brilliant!”

    Wait, that’s more than two words. I mean, six words. Shoot, I keep… ugh.

    As Winnie the Pooh would say (in my best Sterling Holloway voice, ‘natch.), “Oh, bother.”

  • http://marketingmorsels.com Debbie Benstein

    Excellent post. Thought provoking too – which is how I like ‘em!

    My blog is all about marketing but I’ll argue that it’s also about life. Marketing has so many faces. It’s about relationships, money, service, help, problem solving, idea creation, talking, listening, emotions…. you name it.

    So while I might think I’m writing about marketing, I’m really writing about a lot more.

  • http://marketingmorsels.com Debbie Benstein

    Excellent post. Thought provoking too – which is how I like ‘em!

    My blog is all about marketing but I’ll argue that it’s also about life. Marketing has so many faces. It’s about relationships, money, service, help, problem solving, idea creation, talking, listening, emotions…. you name it.

    So while I might think I’m writing about marketing, I’m really writing about a lot more.

  • David Siteman Garland

    Every is marketing and promoting.

    Every time you talk to someone. Every link you leave. Everything you do. Relationships are marketing. Connecting with people is marketing. Helping is marketing.

    And this doesn’t mean it is sketchy or manipulative, it is actually empowering.

  • Pingback: The art of marketing «

  • http://writedirection.com Debra Jason

    My last post was about connecting. You know how sometimes you just seem to hit it off with someone? Yet, other times it’s like pulling teeth to have a conversation and feel any connection. The inspiration for the post came from having one of those face-to-face connected interactions. It was fabulous.

  • Anonymous

    I am writing a lesson. Its about online communication, How do you represent the linear thread you have just presented in two dimensions, or even as a ratio. The two axes might be smiles and shouts … and if my students were reading this I would tell them to present your work (and other blogs/wikis/..) in summary form on a typical marketing chart and then produce an electronic exemplified form as an A3 poster.

    There you go.

  • Davebrick

    Marketing is simply about communication, being able to communicate the most in the few words possible, however when blogging the converse is sometimes true and we need to go around the houses before we can get to the point. So even if I start to blog about ice cream, it can still be germain to my actual topic.

  • Anonymous

    Finally, you solved something that I’ve been thinking about for months now.

    Like Simon Salt, I constantly worry that I’m not sticking to my blog’s “it’s about” stuff but I still want to write about things that I find interesting…which my very few readers may find blah. :)

    That’s why I’ve been waffling…and so my blog looks like it’s not being updated regularly although I’ve been writing my heart out daily. On Livejournal and the blog, that is.

    This time, I’m gonna follow your advice–put my heart into it, and Simon Salt’s–write for myself because both makes sense. And if along the way I got to help other people, that’ll make writing my thoughts a worthwhile effort.

    Looking at my last 10 posts, I see there’s not much diversity anyways:

    From my Livejournal account:

    1. Muggle Quidditch
    2. Getting certified to attract more clients
    3. Wounds and families and healing
    4. Copywriting ebook takeaways
    5. An online freelancer’s rant
    6. Copywriting and a cover letter
    7. My insecurites as a writer

    From my hosted blog:

    8. Getting started as an online freelancer
    9. Online freelancing markets
    10. Bartholomew Cubbin’s 500 hats and writing

  • http://www.hannahsharvest.com Hannah Marcotti

    I love looking at it in such a simple way as I’ve been wondering why someone would get connected to my blog and if I should create more consistent themes. What do I write about?

    1. Making space for thoughts
    2. Heart Space
    3. Shifting With The Seasons
    4. Preserving Tomatoes
    5. Powerful Woman Interview
    6. Celebration – 8
    7. Loving Ourselves
    8. Self Discovery
    9. Celebration – 2
    10. Lessons and Challenges

    Thanks you for the challenge, I’ll be thinking more on this. And continuing to write from the heart.

  • http://trafficcoleman.com/ TrafficColeman

    I write about the truth of internet marketing and the realty part. I hold nothing back and just give it to the people. I write about the stuff you talk about behind close doors, and wouldn’t dare to say on your own blog..I’m that guy..

    “TrafficColeman “Signing Off”

  • Anonymous

    Crowd Sourcing
    Charity vs Justice
    A Woman’s Story
    Reality & Instant Success
    Sharing Videos Online
    Ship Your Art
    Women’s Favorite Books
    Woman’s Story
    Poetry is a Gift
    Go to College For Free

  • Judy

    You are the ‘Seinfeld show’ of blogging… On the surface some of it may appear nonsensical … but often …. there’s a msg …. So does that then mean that Justin is Kramer? or George? Hmm!! [BTW Digg'n #ims10]

  • Judy

    You are the ‘Seinfeld show’ of blogging… On the surface some of it may appear nonsensical … but often …. there’s a msg …. So does that then mean that Justin is Kramer? or George? Hmm!! [BTW Digg'n #ims10]

  • http://stephaniegraham.blogspot.com Stephanie Graham

    I think we should all take a moment to acknowledge the great image used to for the post I love it!

  • http://www.tangledweb-steve.blogspot.com Steve

    Great post, Chris. You and Seth (Godin) are heroes to me as a new blogger.

  • http://twitter.com/nachase Nicholas Chase

    Hi Chris,
    I appreciated reading this today as I manage refinement of my ‘virtual authoring’ tasks. Economies of scale have been implemented by using ‘speech-to-text’ SW with a microphone for outlines.

    Thanks for encouragement in utilizing my capabilities, it is a great blessing to be using them again!

    Respectfully, Nicholas Chase – published online author

  • http://twitter.com/nachase Nicholas Chase

    Hi Chris,
    I appreciated reading this today as I manage refinement of my ‘virtual authoring’ tasks. Economies of scale have been implemented by using ‘speech-to-text’ SW with a microphone for outlines.

    Thanks for encouragement in utilizing my capabilities, it is a great blessing to be using them again!

    Respectfully, Nicholas Chase – published online author

  • http://twitter.com/nachase Nicholas Chase

    Hi Chris,
    I appreciated reading this today as I manage refinement of my ‘virtual authoring’ tasks. Economies of scale have been implemented by using ‘speech-to-text’ SW with a microphone for outlines.

    Thanks for encouragement in utilizing my capabilities, it is a great blessing to be using them again!

    Respectfully, Nicholas Chase – published online author

  • http://www.ethicainstitute.com/ islamic finance training

    That’s great Chris!I m glad to read the your marketing tips.I have just started small business and so I m about to start marketing for it.So I will keep these things in mind.

  • http://www.mmbatteries.com laptop battery

    So while I might think I’m writing about marketing, I’m really writing about a lot more.

  • http://twitter.com/AnthonyVO Anthony Mendez

    Interesting and timely post. As a voice-over artist, I intentionally write about anything except voice-over. Of course, there are things that relate to my business, but it’s aimed at letting people know about me, helping people by sharing some of my technical knowledge, or just discussing life in general and, in some cases, how we can engage on a more personal level even when we don’t see each other face to face.

    Here are my last 10 posts:

    The company you keep
    Defending social media
    Perception
    SuperPeeves
    Marking change
    It’s not a dog-eat-dog world after all
    American Idolizationism
    What was wrong with bars of soap?
    Death of the Full-Time Professional
    Compartmentalizing your brain

    I don’t know how it is in marketing, but in voiceover it seems that most talent have lost site of connecting, engaging, and becoming friends with those creatives that hire them on a day to day basis and instead have opted to enter a “circle jerk” of sorts. Making friends that do what you do is honorable, but making those friends your target audience is a terrible mistake.

    -Anthony

  • http://paulcarterjr.posterous.com Paul Carter Jr. #pcjr

    Naturally, it’s always tempting to talk about your core specialty. The discipline of the subject is adding value and sharing that value with others. I know, that’s stating the obvious. How about this, starting a variety of conversations will engage a variety of people broadening your network. Your one article reflecting six pack abs might connect with new readers building new relationships that otherwise missed.

    @Anthony your thoughts connect precisely the point. People in general have a variety of interest, why not reach out into a variety of interest. Many copywriters seem to have broad interest in just about everything anyway. That’s what helps make them great. Having a broad understanding of things helps them to write a copy from different perspectives, I think.

  • http://www.blackfridayplanet.com/ William Hushburn

    Hahaha! that image is interesting.

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